Is there a Black Friday for the Bay Area housing market? Take a guess.

Bay Area homebuyers beware. Among the nation’s 100 largest housing markets, San Francisco, San Jose and Oakland – in that order – are the least likely places to find a price cut on a home for sale.

That’s according to a new study by Trulia, which tried to figure out if a Black Friday phenomenon exists in the U.S. housing market. In the Bay Area, of course, the idea of a Black Friday sale on homes is a bit bogus.

Median prices here are high to begin with, topping $1 million for single-family homes in numerous counties. Beyond that, any seasonal price relief of the kind retailers offer post-Thanksgiving shoppers is hard to find if you’re looking to buy a house.

The San Francisco, San Jose and Oakland metropolitan areas “are very expensive markets, and they’re very tight markets,” said Felipe Chacon, the Trulia housing economist who authored the report. “There’s just not a lot of reasons for sellers to cut prices right now.”

Only 6.3 percent of homes listed in San Francisco in the year ending in October had seen at least one price cut, the report found. That was the lowest percentage in the country — less than half the national share of 13.4 percent. San Jose had the second lowest percentage, 7.2 percent, and Oakland had the third lowest, 8 percent. Compare that with Phoenix, where nearly one in five homes had at least one price reduction – and housing is much cheaper, anyway.

Looking at the national market over the last six years, the Trulia study shows that August is a sort of Black Friday for home buyers. As the peak season wanes and sellers get antsy, 13.9 percent of all homes listed in the largest 100 U.S. markets that month had their listing prices reduced at least once. But the bargains have never quite arrived in the Bay Area, at least not with the same frequency.

OK, a Black Friday sort of happens every August in Oakland and San Jose, but only 8.3 percent and 9.2 percent of homes, respectively, see price cuts. In San Francisco, Black Friday arrives in October, according to the Trulia analysis, but only 7.6 percent of homes there see price cuts.

Underlying all these numbers is the super-competitive nature of the Bay Area market, where the home supply is at historic low levels and often well-heeled buyers bid on the scant number of listings, driving prices up. Over-asking bidding has become normal. A modest house in Sunnyvale — a short drive from Apple’s new spaceship campus — sold for $782,000 more than its listing price in September.

The Trulia report illustrates the impact of this steady upward pressure on prices. The 7.2 percent share of San Jose listings that saw price cuts in the year ending in October was down from 9.9 percent in the previous year. That decrease – matched by Las Vegas — was the largest in the country. Oakland and San Francisco were close behind.

Across the region, prices continue to rise. Silicon Valley’s price gains are mythic. But the median price of a single-family house now also exceeds $1 million in a dozen East Bay cities, from Fremont to Alameda, Berkeley, Pleasanton and Walnut Creek.

Black Friday? Forget about it.

Article source: http://www.mercurynews.com/2017/11/14/is-there-a-black-friday-for-the-bay-area-housing-market-take-a-guess/

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McGuire Real Estate Wins Its Fourth Consecutive Best And Brightest Companies to Work For® Award

Article source: https://globenewswire.com/news-release/2017/11/15/1193728/0/en/McGuire-Real-Estate-Wins-Its-Fourth-Consecutive-Best-And-Brightest-Companies-to-Work-For-Award.html

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Pacific Union International Announces Economic Forecast to 2020

SAN FRANCISCO, Nov. 14, 2017 /PRNewswire/ – Pacific Union International, Inc., the largest independent real estate brokerage in California, produces its fourth annual Bay Area Real Estate Economic Forecast from the stage of the SFJAZZ Center in San Francisco on Wednesday, Nov. 15 at 5 p.m. Pacific Time. The brokerage will present a forecast for the Los Angeles market on Wednesday, Nov. 29 at 5 p.m. at the Skirball Cultural Center.

9a753 Pacific Union CEO Mark A McLaughlin Pacific Union International Announces Economic Forecast to 2020

Delivering a dynamic economic analysis of today’s real estate markets, including forecasts for the next three years, the innovative live presentations and webcasts feature esteemed national real estate economist John Burns of John Burns Real Estate Consulting, along with Pacific Union Chief Economist Selma Hepp and Pacific Union CEO Mark A. McLaughlin.

The one-hour webcast production, in the format of a “TED”-style talk, will be live-streamed on http://www.pacificunion.com/ and simulcast in Mandarin for Pacific Union’s Chinese investors throughout Asia. 

Pacific Union’s annual Real Estate Economic Forecast is unique in the nation and provides crucial insights on real estate markets over the next three years. The intelligence delivered by Pacific Union forecasts since 2014 has instilled confidence in its real estate professionals and their clients to support their investment decisions. Past cited market trends have been strongly borne out, including predictions for the top of the market, normalization of appreciation rates, and trends in migration from urban centers to “surbanâ„¢” locations.

In addition to the forward-looking insights, Real Estate Economic Forecast 2020 features state-of- the-art, four-camera webcast production design and breakthrough audio and visual technology to deliver engaging and useful insights. The webcast sets a new standard of innovation in the industry, far beyond methods used by other brokerages to educate their real estate professionals and clients. 

“Along with teamwork and trust, innovation is a guiding principle of Pacific Union International,” McLaughlin says. “This economic forecast is only one of our proprietary tech tools that connects the cloud to the street, putting faster business analytics in the hands of our elite real estate professionals to create the ideal road map for the ultimate client experience.”

Pacific Union vigorously executes against a unique high-performance vision for the development of the real estate firm of the future. Key to this vision is its Innovation Lab, led by Vice President of Product Lisa Norman, in which 30 agile real estate professionals accelerate technology development unsurpassed in the industry. The technology stack created through this initiative includes a robust array of industry-leading tools that give Pacific Union real estate professionals an edge in the market. 

The Innovation Lab launches its first peer-to-peer “university” on Thursday, Nov. 16 in San Francisco, for the first gathering of Pacific Union’s nearly 1,500 real estate professionals throughout Northern and Southern California. With a curriculum developed by Norman, these interactive seminars underscore the value of collaboration and teamwork when introducing new technology and developing best practices for the industry.  The seminars are scheduled throughout 2018 across the brokerage’s 47 California offices.

Pacific Union International is the eighth-largest real estate brokerage in the U.S. by 2016 sales volume. The leading luxury brokerage forecasts 2017 sales volume in excess of $18 million. In October, Pacific Union acquired Empire Realty Associates in Northern California.  It was the third geographic expansion for Pacific Union in California within 10 months, following its mergers with Beverly Hills-based Partners Trust in August 2017 and John Aaroe Group in December 2016.

About Pacific Union International

Founded in San Francisco in 1975, Pacific Union International, Inc. is the West Coast’s premier luxury real estate brand with 2016 sales volume of $12.61 billion. In 2016, real estate industry leaders RISMedia and REAL Trends rank Pacific Union as the eighth-largest brokerage in the U.S. Through its 2015 acquisition of The Mark Company, the nation’s leading sales and marketing firm for new urban luxury developments, Pacific Union expanded its brand to development projects from San Diego to Seattle. In 2016 Pacific Union merged with Los Angeles-based brokerage John Aaroe Group, followed in 2017 with a merger with Partners Trust also based in Los Angeles, extending the Pacific Union brand to become the preeminent leader and ultimate California real estate company.

The strategic alliance of these four powerhouses and the acquisition of Empire Realty Associates supports more than 1,450 elite real estate professionals in 47 offices throughout the West Coast. Northern California markets include San Francisco, Marin, Contra Costa, Alameda, Napa, and Sonoma counties, Silicon Valley, and the Lake Tahoe region. Greater Los Angeles markets include Beverly Hills, Downtown, the Westside, and the San Fernando and San Gabriel Valleys.

To extend Pacific Union’s international reach, in 2013 the brokerage established an award-winning, Beijing-based China Concierge program that fully supports its Chinese investors on the mainland. Additionally, Pacific Union offers a full range of personal and commercial real estate services, including buying, selling, and relocation in addition to operating joint-venture businesses that provide rental and commercial property management and insurance services. Locally owned, Pacific Union executes with a vision for the future, an entrepreneurial mindset, and an unwavering commitment to deliver exceptional service and expertise. For more information, visit: www.pacificunion.com.

 

View original content with multimedia:http://www.prnewswire.com/news-releases/pacific-union-international-announces-economic-forecast-to-2020-300556177.html

SOURCE Pacific Union International, Inc.

Article source: http://markets.businessinsider.com/news/stocks/Pacific-Union-International-Announces-Economic-Forecast-to-2020-1008067680

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Zephyr Real Estate Launches Facebook and Instagram Ad Platform

SAN FRANCISCO, Nov. 13, 2017 (GLOBE NEWSWIRE) — In its latest advance in marketing and technology superiority, Zephyr Real Estate just unveiled a new advertising platform that automatically creates Facebook and Instagram ads for all new listings.

 Zephyr Real Estate Launches Facebook and Instagram Ad PlatformZephyr Real Estate Launches Ad Builder Platform

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/dd9513b9-d280-4cc4-83c8-326f8d3058f6

The property ad is automatically generated with data pulled from the Multiple Listing Service (MLS) and delivered to the listing agent’s inbox for review and approval. Ads can be quickly approved to begin an immediate two-week campaign on Facebook and Instagram. Edits, if needed, are easily accomplished through a simple WYSIWYG interface.

New listings are gleaned from MLS so all the information is consistent, including photography, pricing, size, amenities and other property details. The ads are then geographically and financially targeted to an optimized audience, also automatically. The platform can also be used to promote open house and evening events, as scheduled in the MLS.

Analytics for the ads are tracked including views, comments, shares and engagements. Results are regularly sent to the listing agent, and can also be shared to the seller. In addition to keeping the seller aware of potential buyer interest in the property, this feature also allows the seller to share the ad and promote their property with their personal social media networks.

“We found that Facebook’s Ad Manager platform, while robust, could also be a daunting and cumbersome process,� commented Melody Foster, Zephyr’s Vice President of Marketing. “Investing in a simple platform that launches online ads within mere hours of entering the property into the MLS and requires zero effort from our agents is tremendously beneficial to both agents and clients in our fast-paced market.�

About Zephyr Real Estate
Founded in 1978, Zephyr Real Estate is San Francisco’s No. 1 real estate firm with nearly $2.3 billion in gross sales and a current roster of more than 300 full-time agents. Zephyr’s highly-visited website has earned two web design awards, including the prestigious Interactive Media Award. Zephyr Real Estate is a member of the international relocation network, Leading Real Estate Companies of the World; the luxury real estate network, Who’s Who in Luxury Real Estate; global luxury affiliate, Mayfair International; the local luxury marketing association, the Luxury Marketing Council of San Francisco; and the regional luxury real estate affiliation, the Artisan Group. Zephyr has eight locations across San Francisco, Marin, Alameda and San Mateo Counties and two brokerage affiliates in Sonoma County, all strategically positioned to serve a large customer base throughout the San Francisco Bay Area. For more information, visit www.ZephyrRE.com.

Contact: Melody Foster
Zephyr Real Estate
San Francisco, CA
415.426.3203
melodyfoster@zephyrsf.com

Article source: http://markets.businessinsider.com/news/stocks/Zephyr-Real-Estate-Launches-Facebook-and-Instagram-Ad-Platform-1007891761

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SF may have deal on where recreational pot can be sold




“We may have a pathway to an agreement,” said Supervisor Aaron Peskin, who has floated the idea of granting permission for the city’s existing 46 medical marijuana dispensaries and delivery services to also sell for adult recreational use.


“Then we can hash out the details for how to go forward from there” as far as licensing goes, Peskin said.

“That would be a great thing — at least we would get something to happen,” said Supervisor Jeff Sheehy, who has become increasingly frustrated at the political and personal tug-of-war that has erupted over the issue of regulating cannabis shops before the legal sales of recreational marijuana starts.

More Matier Ross

While city voters overwhelmingly supported adult cannabis use in the 2016 election, the question of where the weed is to be sold set off a firestorm at the Board of Supervisors.

Three issues are at play — two policy-driven and the third political. All three issues, however, underscore the cultural divide in a city that has become both increasingly liberal and increasingly Asian in recent years.

The first issue is how far the pot shops should be kept from schools.

The current legislation from Mayor Ed Lee and the Planning Commission calls for a 1,000-foot pot-free zone. Some supervisors want pot retailers kept 1,000 feet from day care centers as well.

“What I’m hearing from constituents is that they just don’t want kids to walk around these dispensaries,” said Supervisor Katy Tang, who represents the heavily Asian Sunset District.

Pot industry advocates counter that, while such restrictions might sound reasonable, the effect would pretty much nip the pot business in the bud.

“When you put it all together, it means cannabis businesses will be prohibited in almost every part of San Francisco,” state Sen. Scott Wiener told a recent pro-pot rally at City Hall, also attended by Supervisors Hillary Ronen, Malia Cohen and Sheehy.

Also at issue is whether neighborhoods should be allowed to curtail the number of cannabis stores — similar to restrictions on chain stores, restaurants and bars — or ban them altogether.

Peskin, for example, has said he does not want recreational pot sold in Chinatown.

Which brings us to the third issue — the growing clout of Asian American voters, many of whom are older and oppose both medical and recreational marijuana.

“It is absolutely a cultural issue, and there should have been greater outreach by advocates,” Tang said.

Given the Board of Supervisors’ holiday schedule — and the various waiting periods required for new laws to take effect — it was growing doubtful the new regulations would be ready by Jan. 1.

Fairly or unfairly, the stopgap proposal to license existing medical marijuana clubs for recreational purposes would give those businesses a head start over the competition in what is predicted to be a multimillion-dollar industry.

On the other hand, it would at least allow San Francisco to maintain its long image as a leader in the marijuana movement.

Touchdown: Former 49ers Pro Bowl tight end Brent Jones has just made a high-stakes investment, plunking down $4.15 million for a two-bedroom unit in downtown San Francisco’s sinking and tilting Millennium Tower, according to real estate records.

The 58-floor luxury tower, opened in 2009, has sunk more than 17 inches and tilted 14 inches to the northwest.

Records show that Jones paid cash for the 2,819-square-foot unit on the 50th floor of 301 Mission St., with the sale closing in September. The condo was owned by Frank Jernigan, who posted a video on Vimeo last November showing a marble rolling on a hardwood floor inside his unit, then changing directions — the apparent result of the building being off kilter.

Jones is the latest high roller to invest in the tilting tower. Late last year, tech industry veteran Craig Ramsey paid $13 million for the two-bedroom penthouse owned by the late venture capitalist Tom Perkins, a founder of Kleiner Perkins Caufield Byers.

Meanwhile former 49ers quarterback Joe Montana, who early on bought a unit nine floors down from ex-teammate Jones, is suing the tower’s developer for allegedly concealing its problems. Montana’s suit also blames the neighboring Transbay Transit Center for contributing to the foundation’s movement.

Jones, who spends most of his time these days in Texas, did not respond to our request for comment.

San Francisco Chronicle columnists Phillip Matier and Andrew Ross appear Sundays, Mondays and Wednesdays. Matier can be seen on the KPIX-TV morning and evening news. He can also be heard on KCBS radio Monday through Friday at 7:50 a.m. and 5:50 p.m. Got a tip? Call (415) 777-8815, or email matierandross@sfchronicle.com. Twitter: @matierandross

Article source: http://www.sfchronicle.com/bayarea/matier-ross/article/SF-may-have-deal-on-where-recreational-pot-can-be-12350809.php

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