What it’s really like moving from the San Francisco Bay Area to Los Angeles


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Alissa Nelson

Age: 36

Profession: Healthcare consultant

Year moved to Los Angeles: 2016

Monthly rent: $1,900 for a house in Torrance; splits rent with her live-in partner

Why she moved: “It was a combination of [my partner] and most of my family living down here.”

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Alissa Nelson

Age: 36

Profession: Healthcare consultant

Year moved to Los Angeles: 2016

Monthly rent: $1,900 for a house in Torrance; splits rent with her live-in partner

Why she moved: “It was a

… more
Photo: Courtesy: Alissa Nelson


Gerry Vazquez

Age: 23

Profession: Post-production sound editor and re-recording mixer

Year moved to Los Angeles: 2016

Monthly rent: $700 for a two-bedroom apartment in Burbank, with roommates

Why he moved: “Los Angeles was always this promising dream for me. You see it all the time in movies, read about it in books, and hear the songs countless people have written about it … I liked the way that people dressed, I liked the diversity of cultures and people, and I liked how much the city had to offer in the sense that you could find a niche for just about anything. So it was that excitement coupled with my career decision to work in the film industry that ultimately made me move.”

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Gerry Vazquez

Age: 23

Profession: Post-production sound editor and re-recording mixer

Year moved to Los Angeles: 2016

Monthly rent: $700 for a two-bedroom apartment in Burbank, with roommates

Why he moved:

… more
Photo: Courtesy: Gerry Vazquez


Caileen Kehayas

Age: 32

Profession: Content marketing manager

Year moved to Los Angeles: 2016

Monthly rent: $2,000 for a one-bedroom in Atwater Village, splits rent with her live-in partner

Why she moved: “I had a lot of friends in Los Angeles and I wanted a clean slate, so it was an obvious move.”

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Caileen Kehayas

Age: 32

Profession: Content marketing manager

Year moved to Los Angeles: 2016

Monthly rent: $2,000 for a one-bedroom in Atwater Village, splits rent with her live-in partner

Why she

… more
Photo: Courtesy: Caileen Kehayas


Alexandria Wald

Age: 25

Profession: Social media marketing

Year moved to Los Angeles: 2014

Monthly rent: $850, 4-bedroom house in Hawthorne with roommates

Why she moved: “The weather in the Bay honestly got to me and was depressing. I’m from Arizona so I’m not good with cold and gloom. I was really excited about living in a sunny, warm city by the beach. Plus, there is something about L.A. that feels creative and vibrant and exciting — I wanted to be a part of that.”

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Alexandria Wald

Age: 25

Profession: Social media marketing

Year moved to Los Angeles: 2014

Monthly rent: $850, 4-bedroom house in Hawthorne with roommates

Why she moved: “The weather in the Bay honestly

… more
Photo: Courtesy: Alexandria Wald



Austan Stein

Age: 29

Profession: Musician

Year moved to Los Angeles: 2018

Monthly rent: Still looking for permanent residence; currently staying with friends in Hollywood and Downtown Los Angeles

Why he moved: Stein moved for his career. He hopes to build his network and work with studios to sell his music.

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Austan Stein

Age: 29

Profession: Musician

Year moved to Los Angeles: 2018

Monthly rent: Still looking for permanent residence; currently staying with friends in Hollywood and Downtown Los Angeles

Why

… more
Photo: Courtesy: Austan Stein


Chloe Taylor

Age: 26

Profession: Advertising sales

Year moved to Los Angeles: 2015

Monthly rent: $1,300 for a 3-bedroom apartment in West Los Angeles with roommates

Why she moved: Taylor wanted to escape the San Francisco “bubble” for Los Angeles’ nicer weather and the ease with which one can travel around the city, plus its proximity to “cool places” in Southern California.

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Chloe Taylor

Age: 26

Profession: Advertising sales

Year moved to Los Angeles: 2015

Monthly rent: $1,300 for a 3-bedroom apartment in West Los Angeles with roommates

Why she moved: Taylor wanted to

… more
Photo: Courtesy: Chloe Taylor


Jennifer Kosta

Age: 31

Profession: Acting

Year moved to Los Angeles: 2012

Monthly rent: $1,150 for a 2-bedroom apartment with a roommate

Why she moved: “I was at lunch with my mom, we were having sushi next to the Rheem Theater in Moraga, and I had just come back from a national tour. I said, I’m happy I did this, I love the Bay Area, but I need to go somewhere where I can do bigger things. I had done the biggest thing I could do here.”

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Jennifer Kosta

Age: 31

Profession: Acting

Year moved to Los Angeles: 2012

Monthly rent: $1,150 for a 2-bedroom apartment with a roommate

Why she moved: “I was at lunch with my mom, we were having sushi

… more
Photo: Courtesy: Jennifer Kosta




A recent LinkedIn study looked at data on where people move when they leave San Francisco and the Bay Area. Click through to see the most common spots for Bay Area folks to land.

A recent LinkedIn study looked at data on where people move when they leave San Francisco and the Bay Area. Click through to see the most common spots for Bay Area folks to land.

















Caileen Kehayas found herself newly single, freed to work remotely and in need of an apartment.

Finding an affordable apartment in the Bay Area proved “near impossible.” And having recently hit age 30, Kehayas was unwilling to spend $2,000 on a dingy room in a house of strangers. So she turned her sights southward, from the foggy city to the smoggy city.

Faced with the daunting task of wading into the “roommate wanted” section of Craigslist, some longtime San Franciscans are doing the unthinkable: admitting they love Los Angeles. SFGATE spoke with Bay Area residents who made the move to find out what it’s really like living in the City of Angels.

Kehayas now finds herself in a swanky one-bedroom apartment in Atwater Village, Los Angeles. The gated building has a gym, a heated swimming pool, parking and free coffee.

“This is, by far, the nicest place I have ever lived,” she said. Rent is $2,000 a month, which she splits with her partner.

Los Angeles is expensive, but it’s still cheaper than San Francisco. Close to 4 million people live in the city, compared to San Francisco’s 864,000 or so residents. But unlike the 7-by-7 peninsula up north, Angelenos can spread out over 502.7 square miles of urban and suburban land.

Urban sprawl comes with its costs; one need only look to the roads and smog-choked sky to see the effects of car culture. But all that land, and all the housing that’s crept onto it, means you can live in a crowded place like Los Angeles — with all its beaches and culture and restaurants — and pay, on average, $2,220 for a one-bedroom apartment. In San Francisco, the same 800 square feet will cost you $3,426.

The numbers diverge even more in the real estate market. The median home price in Los Angeles is $674,140, according to real estate site Zillow. In San Francisco, it’s $1,341,791. The median in the greater Bay Area hit $820,000 in March of 2018 — a new record for the region. 

Los Angeles is a natural destination for Bay Area folks looking to leave behind the high cost of Northern California life for a region not dissimilar to their own. A 2017 LinkedIn report found San Francisco has the most gross migration with Los Angeles of any other region. For every 10,000 LinkedIn users, 66.6 moved between San Francisco and Los Angeles last year.

Los Angeles County is politically similar, brimming with restaurants and cultural activities, and there are job opportunities in a multitude of industries. Plus, there’s the weather — the sun typically shines 280-plus days.

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Alissa Nelson, 36, moved to Southern California after four years in San Francisco for a job and to be closer to her partner. The first few months in her two-bedroom house in Torrance, on the southwestern tip of Los Angeles County, were lonely.

“I got depressed. Really, really depressed,” she said.

Nelson didn’t own a car in the Bay Area. She got around by bus, bike or foot.

“I never lived particularly close to work so I got a ton of exercise in my day without much effort,” she said. When she moved to suburban Torrance, the prevalence of driving took its toll.

“Suddenly, I wasn’t getting that amount of physical activity, and it hit me really hard.”

Unlike San Francisco, where one can traverse the city by public transit in an hour or so, to live in Los Angeles, one must set aside ample time to cruise its packed roadways.

“It’s socially isolating to live anywhere new,” Nelson said. “To live somewhere new where it’s so spread out makes it difficult to get together even with the friends you already have.”

Bay Area residents are leaving for these US cities.


Media: Ted Andersen, SFGATE, Getty








Joan Didion once described her time in Los Angeles traffic as possessing a “seductive unconnectedness.” That’s romanticizing things, according to 24-year-old Bay Area native Gerry Vazquez. He moved to Southern California to study film and stayed after graduating with a degree in sound design.

“People joke about it all the time, but the thought of how much of my life I have wasted sitting in a gridlock on the 405, the 101, or the 10 honestly keeps me up at night,” he said.

Getting anywhere takes effort, and when you’re commuting a couple hours each day, “it becomes difficult to justify extra outings unless it’s planned well in advance,” he said.

One must carefully consider which part of Los Angeles they move to. Like San Francisco, each Los Angeles neighborhood has its own flavor. “Ours just take longer to get to,” said 26-year-old Alexandria Wald, who moved from Berkeley to Los Angeles four years ago.

For nightlife and cheap rent, try Mid City or Koreatown. More parking and privacy can be found in the San Fernando Valley or Glendale, but you’ll pay for the extra space in commute time. Or there’s the Westside, which offers easy beach access conducive to before-work surfing sessions (but for a price).

Living in a neighborhood suited to your needs means you can skirt the omnipresent Los Angeles traffic — at least on the weekends.

“My neighborhood allows me to live in my own mini-universe and walk almost any place I would need to go,” said Kehayas.

Neighborhood “bubbles” make the massive city digestible. And in a place as diverse as Los Angeles, if there’s something you’re looking for, you shan’t have trouble finding it.

Vazquez recalled a single day in 2017 when, spurred by a friend’s visit, he went hiking in the mountains, explored a downtown food market, visited a music festival on the Santa Monica pier, caught an improv show in Hollywood, and ended the night dancing at a club in Silver Lake.

“And that’s barely even scratching the surface of what you can do,” he said.

The diversity extends to its residents. A city with many people means many different types of people.

“You hear a lot about cold, unfriendly people in Los Angeles, and that just hasn’t been my experience at all,” said Wald. “I’ve met some of the most big-hearted, fun-loving, open-minded and caring people I’ve ever known.”

You may be thinking of leaving the Bay Area in search of a more affordable to live… but think of all the things you’ll miss!


Media: San Francisco Chronicle



Angelenos have their oddities, of course, especially when compared to the laid-back mentality of Northern Californians.

“Everyone” in Los Angeles is “hyper-aware of the clothes they wear and the cars they drive,” said Chloe Taylor.  The 26-year-old moved from San Francisco to West Los Angeles in 2015.

“The superficial things seem to make up their identity.”

It’s worse in the film and entertainment business, otherwise known as “the industry,” which generated $47 billion for the Los Angeles County economy in 2011 — 8.4 percent of the county’s total economic output.

According to Jennifer Kosta, a 31-year-old actress and comedian from Moraga, some “people are so good at being fake, you don’t even realize it.”

When you’re in the industry, “you must be aware that most people who moved here did so for their career, not to help you with yours,” she said. Kosta moved from Moraga to Los Angeles in 2012 to pursue an acting career.

“It can be very lonely, and you don’t realize it until you’re like, OMG, all these people I’m with are doing their own stuff, and I need someone to run lines with,” she said.

But being surrounded by so many aspiring actors, musicians, screenwriters, is inspiring, addictive even.

Kosta says performing in the Bay Area “is a beautiful addition to your life; it’s the icing on the cake.”

In Los Angeles, performing “is the whole f—ing cake.”

The stories we’ve heard about the city down south are true, Kosta said, because she’s witnessed the magic firsthand. She remembers when members of the acapella group Pentatonix would crash on her couch. Now, they’ve won a Grammy and tour internationally.

The siren song of Los Angeles long called to Vazquez when he lived in the Bay Area.

“Los Angeles was always this promising dream for me,” he said. He describes the city as a “mecca of artistic freedom and creativity,” or at least an attempt at being such a place.

Kosta remembers when the notion of Hollywood, whether real or facade, first called to her, too. She was in junior high and bigger than most of the girls in her class. Then Ryan Murphy’s “Popular,” starring actress Sara Rue, aired on cable.

“Seeing a big girl on TV changed my life,” Kosta said. “I realized I could actually do this thing.”

Two weeks ago, Kosta bumped into Rue at a Trader Joe’s in Hollywood.

“That,” she said, “is only going to happen in Los Angeles.”

Michelle Robertson is an SFGATE staff writer. Email her at mrobertson@sfchronicle.com or find her on Twitter at @mrobertsonsf.

Article source: https://www.sfgate.com/expensive-san-francisco/article/Grass-is-greener-Los-Angeles-12865042.php

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Prologis to Acquire DCT Industrial Trust for $8.4 Billion

Prologis Inc. agreed to acquire DCT Industrial Trust Inc. for $8.4 billion in stock and assumed debt, making the world’s largest warehouse owner even bigger as demand surges in the age of online shopping.

DCT stockholders will receive 1.02 Prologis shares for each of theirs, the companies said in a statement Sunday. That represents a premium of about 16 percent over DCT’s closing price of $58.75 on Friday. The boards of both San Francisco-based Prologis and Denver-based DCT approved the purchase, which is expected to be completed in the third quarter, the companies said.

DCT’s 71 million square feet (6.6 million square meters) of real estate will help Prologis deepen its presence in high-growth markets including Southern California, the San Francisco Bay area, Seattle, South Florida and New York and New Jersey, according to the statement. Those are the places that have seen the greatest demand for warehouse space and logistics services, thanks largely to e-commerce.

“DCT markets are 100 percent aligned with our markets,” Prologis Chief Executive Officer Hamid Moghadam said in an interview. “There’s perfect alignment between the portfolios. Think of DCT as a smaller, U.S.-focused version of Prologis. In the U.S. we’re very similar — the same kinds of customers, the same customers in many cases.”

Real estate investment trusts that specialize in industrial properties have been outperforming REITs that focus on malls, rental apartments and office buildings. Shopping at Amazon.com Inc. and other internet retailers still accounts for less than 10 percent of retail sales in the U.S., but it’s reconfiguring supply chains and shaping the fortunes of warehouse landlords. Demand is especially high in and around large cities, where online shopping has caught on fastest.

85157 60x 1 Prologis to Acquire DCT Industrial Trust for $8.4 Billion

“Many of our customers are in the business of not just shipping pallets to stores, but also shipping direct to consumers,” DCT CEO Phil Hawkins said in an interview. “To be in that business, you need to be in the right markets, where consumers live, and to be close in. The efficiency of the e-commerce supply chain requires location as well as functionality.”

DCT and Prologis have competed to improve e-commerce services for their tenants, often in warehouses literally right next to each other, Hawkins said. He will serve on the board of the combined company, while most executives from DCT will leave, Hawkins said.

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Historic Woodland mansion hits real estate market | The Sacramento …

Perhaps the hottest home in the whole country to hit the real estate market this week, an immaculate Victorian mansion in Woodland boasts six bedrooms, 11,200 square feet and a gorgeous exterior, with a list price of $3.85 million.

And, with skyrocketing housing prices becoming a norm in Northern California, some Bay Area residents are saying that might be a steal.

Realtor.com reported Friday that the Gable Mansion, a historical landmark built in 1885 for Yolo County pioneering ranchers, was the most popular listing of the week.

Featuring a beautiful exterior, recent renovations and modern commodities, it’s easy to see why Realtor.com called the mansion at 659 1st St. in Woodland “stunning.”

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A write-up by Curbed mentions “complicated wallpapers, overwrought stained glass, soaring skylights, baroque woodwork, and elaborate ceilings” as sources of awe (and includes photos showing the mansion’s interior as about as pristine as it gets). Curbed also notes the home cost $36,000 to build in the 19th century, which is about $900,000 in today’s dollars.

As is generally the case, location dictates everything. Less than two hours away from the Bay Area, the Gable Mansion stirred up some buzz from San Francisco residents.

A story by SFGate suggests $3.85 million in San Francisco might net you a two-bed condo in a nice part of town. That’s a far cry from a sprawling mansion with a swimming pool.

That story and a few social media comments wondered: How much would something like the Gable Mansion cost in San Francisco?

One commenter guessed at least $8 million. That might be conservative. Quick searches of real estate sites like Zillow and Redfin show a few mansions of similar quality and luxury going for between $6 million and $10 million — but they’re about half the square footage of Gable.

The Gable Mansion has, for years, been the star attraction of its neighborhood. According to Realtor.com, the median list price in that neighborhood is $395,000. (This is a good illustration of why real estate websites use median prices for cities and neighborhoods rather than average prices, which the mansion would have skewed out of whack.)

For giggles, No. 2 on Realtor.com’s list this week is a 5,000-plus-square-foot house in Toledo, Ohio. The asking price is now $7 — that’s right, as in hand over a $10 bill and you’d get $3 back. But before you start checking your couch cushions for spare change, keep in mind that it’s a fixer-upper in need of about $200,000 worth of work (and it did not sell at its previous listing of $777).

Article source: http://www.sacbee.com/news/business/real-estate-news/article209545059.html

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Million-Dollar Sales Boom in Sacramento, California

Luxury sales in Sacramento have doubled over the past five years, as buyers flee the heated housing market in the San Francisco Bay Area, according to an analysis by Mansion Global of housing data from Realtor.com.

“We’re seeing demand in the Bay Area spill over into Sacramento,” said Javier Vivas, director of economic research as Realtor.

More: Taking High-End Green Living to a New Level

Dizzying price growth in San Francisco and neighboring counties, encompassing Silicon Valley and wine country, have priced so many residents out of the housing market that for two years, the U.S. Census has recorded more people moving out than in. House hunters from the Bay Area have found that for the price of a median home in San Francisco, they can get double the space in Sacramento County and its environs, according to brokers and analysts.

Sacramento County, which is 80 miles northeast of San Francisco, recorded 233 sales over $1 million in 2017, a 32% spike from the year prior and double the number of 2014, according to the data from Realtor. In March, it took homes in the top 5% of the market an average of only 54 days to sell.

“These are well-off families who are not able to afford the typical home in the Bay Area,” Mr. Vivas said. “Affordability is making every age group wonder if they have better options elsewhere.”

The median price of a condo in San Francisco is now hovering around $1.176 million and it’s $1.6 million for a house, according to first quarter data from Paragon Real Estate Group.

By contrast, the typical home in Sacramento selling for $1 million is a single-family house spanning about 4,500 square feet with four bedrooms and an office, said Nick Sadek, a Sacramento real estate agent and head of Nick Sadek Sotheby’s International Realty.

“Owners in the Bay Area are saying if I sell my home for $1 million, then where can I move?” Mr. Sadek said. It’s an dilemma that has discouraged potential sellers in San Francisco from listing their properties.

From Penta: Seaplanes Making a Bigger Splash

But what classifies as “affordable housing” on the coast falls into the luxury segment 80 miles east.

“They are amazed at what they can get up here,” Mr. Sadek said, adding that buyers from the Bay Area get a minimum 50% discount on a comparable property in Sacramento.

Transplants include people who can work remotely for a few days a week, people who make the 90-minute commute everyday, millennials who made money in tech and want to buy their first home and retirees who are downsizing, the experts said.

This year is poised to deliver another record in million-dollar home sales in the Sacramento, said Pat Shea, president of Lyon Real Estate, an affiliate of Luxury Portfolio.

In the first quarter, the number of luxury contracts signed for homes over $900,000 in the Greater Sacramento region nearly doubled from last year, Mr. Shea said in Lyon’s first quarter report. “We’re off to such a rapid start this year that I expect that we’ll be breaking luxury home sales records in Sacramento.”

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Article source: https://www.mansionglobal.com/articles/95552-million-dollar-sales-boom-in-sacramento-california

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Borrowing a Technique from Real Estate To Increase Winery Traffic

Credit Getty.

By Liza B. Zimmerman

The bulk of winery visits are unplanned, according to data from the San Francisco Bay Area-based Angelsmith, a marketing agency. Many tourists will visit several wineries in a day, but may plan an entire visit around one of them. That is why catching their attention when they are in area can produce lucrative results for wineries.

According to Angelsmith, 44.79 percent of their survey respondents reported visiting a winery between two to six times per year. The next largest group (30.59 percent) reported visiting once per year. Overall, 9.28 percent reported visiting monthly, while 13.51 percent visited every two to five years.

More than six out of ten (or 61.86 percent) wine consumers visit between two to four wineries on each trip. Still a significant number, 19.48 percent, report visiting only one winery per trip, and 16.32 percent visit more than five on each trip. Those who report two to five annual winery visits are also slightly more likely to visit more wineries on each visit.

Angelsmith’s data on tasting rooms visits.

The data was based on feedback collected last fall from 1,200 “food and wine aficionados,” who earn more than $75,000 annually that had visited a winery in the past year. The numbers also intimated that consumers overwhelmingly want to visit winery locations that are open to the public where they can taste privately at their own pace. Price is often not a significant factor, while geography usually is for many tourists.

Testing the Data

Given how challenging it is to attract customers a recent experiment–in which ads offering a free cheese plate with a wine tasting were dropped onto the Smart phones of tourists in the vicinity of a well-known winery in Napa–resulted in some impressive numbers.

Alf Nucifora, the chairman and founder of the Sausalito-based Luxury Marketing Council of San Francisco, conducted the first trial in February. He would not share the name of the winery, but says that its executives were aware of the testing he was doing.

He estimates that more than 25,000 impressions were dropped onto various applications on consumers’ Smart phones in the ten-day period at the cost of slightly more than $200. This investment generated—between wine club tasting fees and purchases—approximately $800 in winery earnings. “The ROI might be five to ten to one eventually,” he adds, if wineries invested longer-term in a Geo Fencing program.

The science of geo fencing is based on mapping out a geographic area around a select set of wineries where potential guests can be contacted by advertisements dropped onto their smart phones.

Photo by Lisa Wiltse/Corbis via Getty Images

Article source: https://www.forbes.com/sites/lizazimmerman/2018/04/27/borrowing-a-technique-from-real-estate-to-increase-winery-traffic/

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