Falling rents, a result of pandemic, lure bargain hunters back to S.F.

Even as thousands of Bay Area residents flooded Lake Tahoe resort communities in search of rustic lodgings to escape the pandemic over the past eight months, Truckee resident Scott Ehlert was up to something very different.

He was plotting a return to San Francisco, scouring the internet for spacious live-work lofts on Potrero Hill and in Dogpatch, places that would have been out of his price range were it not for the mass exodus of people whose jobs dried up because of the pandemic. Suddenly, lofts that were listed for $5,000 a month before the coronavirus hit were going for $3,200 or $3,500 and rents were continuing to tumble.

Ehlert has become increasingly optimistic. Every time he checks real estate listings rents are lower.

“We left San Francisco in 2009 and we have been chasing that urban, walkable feel ever since,” said Ehlert, who owns a sustainable housing development company focused on using mass timber. “Everything is negotiable in San Francisco right now.”

To be clear, Ehlert is still the exception and the flight from San Francisco is still very much happening. A San Francisco Apartment Association survey of landlords taken during September and October found that more than 20% of tenants have broken their leases since the start of the pandemic. While some of those leases were taken over by roommates and some of the units re-leased, association members are reporting a 15% vacancy rate, up from under 3% before the pandemic exploded in March.

Meanwhile the city’s workforce seems likely to shrink. Data from the jobs site Indeed.com found postings in San Francisco dropped by 38.5% from last year, more than New York City, which decreased 36.4%. From April to June, the city’s sales tax revenue dropped to $30.8 million, down 43% from the previous year, according to the city. Restaurant and bar sales were down 65% as indoor dining was prohibited, while food and drug store sales were down 8%.

But for opportunistic urbanists, especially former city residents who have been priced out in recent years, the out-migration is an opportunity to get into San Francisco on the cheap.

Over the past seven months, Christopher Beale and Reagan Rockzsfforde watched with interest as San Francisco’s rents fell. The couple was living in Oakland’s Uptown, paying $3,800 for a 650-square-foot one-bedroom with two parking spots and a storage space.

By October, they realized that they could get a better deal in San Francisco, where Rockzsfforde used to live and Beale had always wanted to live. They ended up paying $3,243 for a 1,000-square-foot, two-bedroom, two-bathroom unit in a fairly new building at Polk and Hayes streets. They moved into their fifth-floor pad in November.

They were able to give up their cars — Rockzsfforde, a policy analyst at the California Public Utilities Commission, is two blocks from his office, and Beale, a freelance broadcast journalist, mostly works from home.

Beale said he thinks the city could be “on the edge of a new day, where it gets back to it’s Bohemian roots.”

“It’s a cliche, but Reagan and I are cognizant that we can’t be here to sit back and watch San Francisco evolve into whatever it’s going to be,” he said. “We are actively looking for ways to be involved in our community. San Francisco can be whatever right now — it’s up to the people. The slate has been wiped clean in a way.”

Oakland resident Scott Simmons, who works in tech, also started thinking about moving back to the city a few months into the pandemic. Recently divorced, he has watched many of his friends leaving for more suburban locales and realized that he longed for a life that was more urban, not less so.

“My friends are coupling up, having kids, and getting out of the city,” he said. “As a single person, I’m looking around and saying ‘I don’t want to move out to the suburbs. I want to be somewhere where I can meet people.’”

Simmons has checked out a few apartments in Hayes Valley, where $2,100 a month will get him a studio in a neighborhood that retains much of its vitality despite losing a number of businesses.

“It seems like a renters’ market. There are a lot of good options,” he said. “Hayes Valley seems like a good place for a single person to live. There are so many bars and restaurants and things to do.”

Salim Damerdji moved from Los Altos to the Inner Sunset in September. He said he has long been looking to relocate to Oakland or San Francisco and jumped at the chance when the rents started dropping. He and a roommate were able to find a two-bedroom for $2,560 a block from Golden Gate Park. While the tech company he works for is in the South Bay, it has a San Francisco office he can work from when or if his work-from-home arrangement ends.

“It’s amazing,” he said. “It’s awesome compared to living in a suburb. The park is basically across the street. You can walk anywhere — flower shops, bookstores, bakeries, restaurants. It’s so lively.”

The temporary decline and inevitable rebirth of cities is nothing new. From the 1854 cholera outbreak in London to the riots across the United States in the 1960s, cities have long endured periods when residents were driven out by the notion that “maybe cities are more dangerous or less humane than we thought,” said Alex Krieger, an urban design professor at Harvard. But those periods rarely last long.

San Francisco is going through a tough period right now — homeless encampments have proliferated and property crime has risen. That may temporarily increase the attraction of quieter suburbs and small towns where those problems are less pronounced. But in the long run, Krieger said, humans are social creatures and the need for “propinquity” — kinship — will outweigh “the fear of disease or fire or crime that pop up periodically as disincentives to urban life.”

While he doubts that rents and home values will tumble enough to be affordable to the majority of the Bay Area workforce, the reshuffling of live-work requirements could mean some of the more affluent residents won’t return, “making room for others to flow back into a city like San Francisco.”

“It might recalibrate things a little toward a more just city,” he said.

Ehlert, who founded a startup focused on building infill housing with mass timber — a building material made of solid wood panels nailed or glued together that can replace steel or concrete — said he is excited to return to the city. He moved to Los Angeles in 2009 but left after three years, frustrated that he was spending hours a day in his car. In 2012, he moved to Truckee, where he was able to buy a house, but always considered it a temporary move.

He still finds himself driving hundreds of miles a week, shuttling his kids around and shopping. And he said it has been difficult to grow his business because he’s had trouble attracting talent or finding like-minded entrepreneurs in Truckee.

He expects a move back to the city will help solve that problem. He is looking for a space with a roll-up door large enough to accommodate the computer-aided manufacturing tools he needs.

“San Francisco is one of the best places in the country to live a low-carbon life, and combine that with the startup culture baked into the city, it’s hard to beat,” he said.

He also loves the pandemic-inspired trends he sees flourishing in big cities — the parklets, outdoor dining, streets closed to automobile traffic.

“Everybody is talking about the urban exodus, but the reclamation of the urban street for people? I think that will have a longer-term impact compared to the momentary shift of people out of the city,” he said.

He said several of his friends are also checking San Francisco real estate listings.

“I personally know a dozen people who have left San Francisco begrudgingly over the last decade,” he said. “More and more of them are saying that if the market keeps going down they would happily move back.”

J.K. Dineen is a San Francisco Chronicle staff writer. Email: jdineen@sfchronicle.com Twitter: @sfjkdineen

Article source: https://www.sfchronicle.com/bayarea/article/Falling-rents-a-result-of-pandemic-lure-bargain-15723713.php

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Payton+ Binnings Launches Artemis Real Estate in Partnership with Side, Leading Technology Brokerage Platform

Headquartered in San Francisco, Artemis Real Estate brings a combined 50 years of successfully servicing San Francisco and Marin counties and has facilitated over $750 million in total sales.

In a world full of consolidations, big-box brokerage, and sameness, our need to differentiate was greater than ever. Partnering with Side frees us up to deliver a high-touch, personalized experience to our clients, while giving our team a bulletproof back office operation.

Top producing San Francisco Bay Area agents Payton Stiewe, Arrian Binnings and Sejal Binnings, today announced the debut of Artemis Real Estate, a new specialized real estate firm, launched in partnership with Side, the only real estate brokerage platform designed to exclusively partner with high-performing agents, teams and independent brokerages to transform them into boutique brands and businesses. Headquartered in San Francisco, Artemis Real Estate brings a combined 50 years of successfully servicing San Francisco and Marin counties and has facilitated over $750 million in total sales. Fully supported by Side’s one-of-a-kind premium brokerage platform, Artemis Real Estate delivers each individual client a boutique, personalized approach with a tailored customer service experience that exceeds expectations.

“In a world full of consolidations, big-box brokerage, and sameness, our need to differentiate was greater than ever,” said Arrian Binnings, co-founder of Artemis. “Partnering with Side frees us up to deliver a high-touch, personalized experience to our clients, while giving our team a bulletproof back office operation.”

In partnering with Side, Artemis Real Estate receives access to Side’s cutting-edge suite of offerings, including brand transaction management services, property marketing, lead generation, business growth opportunities, vendor management, infrastructure and technology solutions, and more. Being powered by the most advanced platform in the industry allows the Artemis Real Estate team to deliver an unmatched premium level of service to its clientele and maintain a successful track record specializing in the Bay Area’s diverse neighborhoods.

The Artemis Real Estate team has been listed among the top-performing teams in San Francisco and Marin and consistently named one of The Wall Street Journal’s Top 50 Teams nationwide. Along with specialized international real estate experience and analytical appraisal expertise, the team also brings a unique advantage with affiliations with SF Insiders and Top Agent Network allowing significant marketing benefits and access to private listings for their roster of clients.

The Artemis Real Estate launch comes on the heels of various recent Side partner announcements across the West Coast, specifically Northern and Southern California. Society Real Estate Development, led by luxury and celebrity real estate veteran Kofi Nartey, unveiled his brand in partnership with Side in May 2020 in Beverly Hills, California. Prior to launching, Nartey founded and managed the national Sports Entertainment Division under The Nartey Group for Compass. In San Diego County, top producer and real estate entrepreneur Genie Irish partnered with Side and is working towards a launch of her own personalized brand as her first entrepreneurial venture. Pacific Plains Realty, led by Jack Archie, Zac Brown, and Brett Bochy in Del Sur and Rancho Santa Fe, have also partnered with the technology brokerage platform as a way to continue their brand legacy and Midwestern values across San Diego County and beyond. Across the wider San Francisco Bay Area market, top producing real estate agent Lamisse Droubi partnered with Side to launch Generation Real Estate. This year, Generation Real Estate is on track to surpass their previous best sales year of $113 million, to reach over $140 million by the end of 2020. Ascend Real Estate, founded by Steven Huang and Dan Risman-Jones, partnered with Side to leverage its unparalleled technology solutions and have since grown their internal team and increased business by 50% year over year.

Side is led by experienced industry professionals and world-class engineers who develop technology designed to improve agent productivity and enhance the client experience. Based on its belief that homeownership is a fundamental human right, Side exists with a mission to improve the public good by providing top-performing real estate agents, teams and independent brokerages with the best system, support, service, experience and results.

Article source: https://www.prweb.com/releases/payton_binnings_launches_artemis_real_estate_in_partnership_with_side_leading_technology_brokerage_platform/prweb17530697.htm

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Fry’s Electronics closes Campbell store, shrinking Bay Area presence

Fry’s Electronics announced the closure of its Campbell store, fueling concerns over the future of the beloved Silicon Valley computer hardware chain.

The San Jose company said on Twitter and its website Tuesday that it had closed the Campbell location permanently and would “repurpose this space in the near future.”

The closure takes place as the retail sector continues to struggle, its plight predating the pandemic but accelerated because of it. Standalone stores and mall locations faced declining foot traffic as online shopping took off, a trend that has only sped up under shelter-in-place. Like many other big-box retailers, Fry’s real estate, with stores ranging from 50,000 to 180,000 square feet, went from an advantage to a burden.

Fry’s closed its Palo Alto location in January and an Anaheim store in March. Its stores long held a special place in the Bay Area technology scene for their wide selection and their kitschy designs. The Campbell store had an Egyptian theme, while the Portage Avenue store in Palo Alto was “straight out of the old wild, wild west,” Fry’s wrote on its Facebook page.

Though it struggled with the same issues other retailers faced, Fry’s seemed to have particular problems that drew loyal customers’ attention.

For months, shoppers have shared photos and videos on social media of empty shelves and speculated that the chain may be headed for bankruptcy.

Fry’s did not respond to requests for comment. The city of Campbell’s website showed no permits filed for the location.

The company has denied that it’s facing financial trouble in the past, insisting that the empty shelves are because of its shift to a consignment model, in which suppliers get paid for goods only after a store has sold them. In early March, the company said it had made progress with the shift, saying it had 325 vendors signed up on consignment. The only jobs listed on the Fry’s website are for commission-based car stereo and mobile electronic sales.

Besides Best Buy, which has invested heavily in its website and delivery and service options, few computer chains like Fry’s are still in business. CompUSA, Circuit City and others are long gone.

General retailers like Target and Walmart now have electronics sections, and retail giant Amazon has a formidable electronics category.

Still, customers are sad to see Fry’s shrink the way it has.

Fry’s was founded in 1985 by brothers John, Randy and David Fry and business partner Kathy Kolder, whose LinkedIn profile now describes her as a “retired co-founder” of the business. It was the shop for anyone needing various types of computer hardware, carrying everything from motherboards to video games. The stores eventually expanded into kitchenware and office furniture, among other products.

With the Campbell closure, Fry’s now has 30 stores, 14 of which are in California. In the Bay Area, remaining stores are in Concord, Fremont, San Jose and Sunnyvale.

Shwanika Narayan is a San Francisco Chronicle staff writer. Email: shwanika.narayan@sfchronicle.com Twitter: @shwanika Instagram: @shwanika

Article source: https://www.sfchronicle.com/business/article/Fry-s-Electronics-closes-Campbell-store-15719689.php

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San Francisco, Bay Area Rents Plummet Due To Space Concerns, COVID-19

On Tuesday, reports by several realtor and rent-tracking companies found that San Francisco has seen overall rent prices drop by up to 31% since September of 2019, with other Bay area locations also seeing significant drops in rent prices.

According to a Realtor.com study, the average price for a studio apartment in San Francisco fell by 31% to $2,285 a month, a large fall compared to the 0.5% average decline nationwide. Three of the top five counties on the list were from the Bay area, with Santa Clara County and San Mateo County also seeing drops of close to 20%. Alameda County was also in the top 10 with a 12% drop.

c97bc rentsf 1024x513 San Francisco, Bay Area Rents Plummet Due To Space Concerns, COVID 19
The ten largest rent drops per county in the United States since September 2019. (Photo: Realtor.com)

A Zumper National Rent Report also found that rent drops are hitting larger apartment as well, with one bedroom apartments falling by at least 20% throughout the city.

The rent drops have been largely due to the COVID-19 lockdown forcing many people to stay at home, with many finding that they want extra room that apartments in suburbs or even cities farther away can provide. Many have also left because of rents simply being too high.

“Before the coronavirus, we had people not minding smaller apartments because of the great area they were in,” noted San Francisco realtor Patricia Hayes-Faber, to the Globe. “But during the virus, so many began working from home, especially tech sector workers. They were now in these small apartments all day, and they couldn’t leave to go to the shops or restaurants around them because they were all closed.

“And that’s when more and more went on the market. Everyone I asked was heading out to Stockton, across the Bay or more south. A few said they were going to LA because it was cheaper there. Imagine that.

“So rents have been going down since then, and are showing no signs of stopping. A lot of these firms that bought these places up during the boom are now panicking because they aren’t getting the desired return on investment. And as more and more leases end, we’re going to see more apartments for cheaper prices.

“If the pandemic goes on for awhile, and people don’t returns to offices right away or places don’t open up, parts of San Francisco can be cheap-ish again. And right now we’re seeing skyrocketing costs of places in Texas, Oklahoma, and elsewhere, so people are being discouraged enough to not move too far out – I’ve had so many clients say they wouldn’t be caught dead in Texas. But we’re going to be seeing a cheaper San Francisco when this is all over, which may bring another boom.”

Political rent shifts in 2020

The shift of rents is also playing havoc with elections this year, as many neighboring areas are seeing a new, generally Democratic-leaning group of voters come in. Some Congressional districts, such as the 4th district, are seeing closer races than usual due to voter influx. Meanwhile, majority Democrat cities themselves are seeing a slight bump in Republican percentages as they have been less likely to move.

“There aren’t a lot of Republican here,” said San Francisco apartment renovator Joel Rourke to the Globe. “But a lot of business we’ve had since COVID-19 has been people who said they were Republican or implied that they voted that way. Five years ago, it was all Democrats who were calling me. But many of them have been leaving. And the people who have been staying are generally wealthier and more Republican. A lot of real estate agents and apartment owners I work with mentioned this too.

“I mean, the city is still very much Democratic. But wouldn’t it be wild if the city starts to go the other way?”

However, despite the large drops, San Francisco still leads the nation in the most expensive one-room bedroom apartments, with the median being priced at $2,830.

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Article source: https://californiaglobe.com/section-2/san-francisco-bay-area-rents-plummet-due-to-space-concerns-covid-19/

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Facebook expands again in Fremont as big tech lifts real estate market

Facebook has signed two large office leases in Fremont despite the spread of remote work during the coronavirus pandemic, a positive sign of growth for the beleaguered Bay Area economy.

The social media giant confirmed leases of 111,465 square feet at 6700 Dumbarton Circle and 115,000 square feet at 6750 Dumbarton Circle. That follows leases totaling 230,000 square feet at two neighboring locations in February. The four buildings have room for around 2,000 employees, though they may temporarily house fewer as office-density practices may change due to the pandemic.

The leases are some of the largest in the Bay Area this year, after the coronavirus pandemic brought the commercial real estate market to a virtual standstill. It’s further evidence that despite a significant embrace of working from home, some tech companies are still looking for real estate. Google recently expanded slightly in San Francisco, and the nonprofit OpenAI leased 95,700 square feet at 575 Florida St. in San Francisco. But the city’s leasing activity was the lowest it has been in decades in the third quarter, and the vacancy rate is spiking.

Fremont has become one of Facebook’s largest office hubs, where it now leases around 1.5 million square feet. In 2018, it leased 750,000 square feet among 14 buildings, also in the Dumbarton Circle area. Developer Peery Arrillaga owns all 18 buildings that Facebook leased. Fremont is a short drive across the Dumbarton Bridge from Facebook’s Menlo Park headquarters.

“The Bay Area is our home, and we’re committed to being good neighbors as we grow — including in Fremont. We’re supporting teachers during distance learning through the Fremont Education Foundation, exploring opportunities to support STEM programming for Fremont youth, and we’ve partnered with the City of Fremont to invest in local small businesses,” said Chloe Meyere, a Facebook spokeswoman, in a statement.

It isn’t clear when the offices will open. Facebook employees can work from home through June 2021. Half of the company could work from home permanently within a decade, CEO Mark Zuckerberg previously said. But remote work has proved challenging for certain tasks like content moderation.

Despite ongoing controversy over its role in spreading misinformation and boycotts or spending pullbacks from some advertisers, Facebook had blockbuster earnings in the third quarter, with profit jumping 29% to $7.84 billion from a year earlier.

The company hired 4,100 new employees in the third quarter, for a total of more than 56,600 workers, up 32% from the previous year. The company exceeded its goal of 10,000 new hires in 2020 and already hired over 11,000 through September.

In August, Facebook leased 730,000 square feet at the James A. Farley Building in Manhattan, one of the largest office leases since the pandemic started.

Roland Li is a San Francisco Chronicle staff writer. Email: roland.li@sfchronicle.com Twiter: @rolandlisf

Article source: https://www.sfchronicle.com/business/article/Facebook-expands-again-in-Fremont-as-big-tech-15717222.php

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