TRUCKEE, Calif. — Sierra Sotheby’s International Realty recently hosted its second annual Lake Tahoe Winter Social and Celebrity Pro Am ski race at Northstar California.
The event, which occurred prior to last weekend’s World Cup races at Squaw Valley, brought together Sotheby’s agents from across the country for networking, panel discussions and fun on the slopes with World Cup and Olympic Legends Tamara McKinney, Kristen Clark Rickenbach and speed skier Jeff Hamilton.
Agents gathered for a sold-out conference at the Ritz-Carlton, Lake Tahoe where Fran Santangelo, Sotheby’s International Realty’s VP of Global Operations, unveiled some of the brand’s exclusive 2017 marketing partnerships with media giants including New York Times, Wall Street Journal, Juwai.com, Mansion Global, Apple News and Apple TV.
“These media relationships are unique to Sotheby’s International Realty and we’re proud that we can share measurable results from this high traffic exposure directly with our sellers,” says Sierra Sotheby’s International Realty’s President, Peter Strand.
Highlights of the day included panel discussions with some of the top producing Realtors from the San Francisco Bay area, as well as agents from similar ski resort markets like Vail, Park City, Aspen and Jackson Hole.
On day two, the scheduled Pro Am ski race was snowed out; however, that didn’t stop this group from hitting the slopes of Northstar to enjoy some powder turns during one of Tahoe’s most epic winters on record.
Sierra Sotheby’s agents including McKinney and Broker Jeff Hamilton served as mountain guides for guests and their clients visiting from the San Francisco Bay Area, and others who came from as far away as Big Sky, Sun Valley, San Diego and Belize.
Throughout the three-day event, Sierra Sotheby’s International Realty hosted private tours of some the area’s most significant lakefront and slopeside homes, offering agents from Lake Tahoe’s top feeder markets an insider’s look at the Lake Tahoe lifestyle and exclusive luxury real estate offerings.
“Sotheby’s International Realty’s worldwide network and strong connection to Bay Area feeder markets is what truly sets us apart in the Lake Tahoe luxury real estate market,” said Peter Strand. “This event is an example of our proactive approach to connecting dedicated agents and their qualified buyers with our sophisticated sellers. Our clients both expect and deserve this level of commitment.”
For more about this event, search #skine2017 or visit tahoerealestatediary.com.
This article was provided by Sierra Sotheby’s International Realty. Visit http://www.sierrasothebysrealty.com to learn more.