SAN FRANCISCO, Jan. 26, 2017 /PRNewswire/ — The real estate social network RESAAS recently released its year-end awards, distinguishing Climb Real Estate as a leader in innovation and branding. This recognition comes at the end of a remarkable year for Climb that was highlighted by its rapid growth in the San Francisco Bay Area and its acquisition by the nation’s largest residential real estate brokerage company, NRT LLC, which was attracted by Climb’s distinctively innovative brand and business model that reinvents the traditional home buying and seller experiences.
RESAAS’ Real Estate Rockstar Awards are granted to industry-leading brokerages that stand out from their peers through their branding, marketing, and sales strategies. Climb received the Real Estate Rockstars 2016 Most Innovative Brokerage award, receiving a perfect score of 30 while edging out Compass and The Boutique Real Estate Group and garnering perfect 10 out of 10 scores for its innovation in each of the three categories of branding, value proposition and marketing technology. Climb also received a second-place award as a Branding Rockstar.
“The real estate industry is rapidly shifting and innovation is not just welcome, it’s desperately needed,” stated Chris Lim, President of Climb who founded the general residential brokerage in 2010. ”At Climb, we strive not to merely meet technological needs, but to disrupt the entire end-to-end experience. We are focused on creating a total agent and consumer experience with authenticity quality and substance.”
The RESAAS award described Climb’s innovative nature as follows: “With a few Million Dollar Listing agents in their arsenal, an iconic Airstream and their own online magazine, Climb made some waves in the industry this past year. The San Francisco based brokerage may only be six years old but that hasn’t stopped them to grow as the real estate brokerage in the Bay Area.”
RESAAS’ awards also highlighted Climb’s distinctive and unique place in the real estate world, one which focuses on innovation, disruption, and a radical rethinking of the traditional brokerage model. This philosophy pervades every aspect of Climb’s business, and it is highly evident in their approach to branding and in Climb Labs, a real estate tech incubator used to test and debut new real estate and marketing technologies.
Mark Choey, Managing Director of Climb Labs, was honored by the award. “Innovation has always been one of our core values,” said Choey. “Own innovation division, Climb Labs, has been the source of so many new ideas: everything from new business processes to innovative marketing campaigns to help our agents work more efficiently. We are extremely humbled and honored to be recognized by REESAS for something at which we work so hard.”
Climb Real Estate is an innovative full-service residential real estate brokerage that leverages the latest technology to serve clients in emerging, established, and luxury neighborhoods in San Francisco and around the Bay Area. In August 2016, Climb was acquired by NRT LLC, the nation’s leading residential real estate brokerage.
Climb is part of the private label strategy of NRT, which owns and operates companies in 50 of the 100 largest metropolitan areas in the country, with approximately 780 offices and 46,800 independent sales associates. NRT is a subsidiary of Realogy (RLGY), which is a Fortune 500 member and a global leader in residential real estate franchising and brokerage.
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