Reali Introduces A New Way To Buy And Sell A Home

As a true game-changer and full service real estate broker, Reali is introducing a scalable model that can be quickly launched in new markets. With its innovative app, as well as a back office platform focused on expert customer service, Reali’s solution offers homebuyers a unique experience in lieu of a traditional agent. App users benefit from a comprehensive set of features, from search and analysis to transparent in-app bidding and through live expert chat. In addition, Reali’s end-to-end transaction model captures unique and relevant data that analyzes every step of the home buying process.

“We’re excited to launch Reali in Silicon Valley – a hot real estate market ripe for disruption and change,” said Amit Haller, Reali’s co-founder and CEO. “Our experience in both the technology and real estate industries has given us a unique perspective to reshape the home buying and selling process with a new offering for consumers.”

The benefits of using Reali:

  • Lower fees and cash back- A full refund of the buyer’s agent commission (typically 2.5%) is paid back to the buyer. The seller’s commission is reduced to just 4%, saving tens of thousands of dollars in certain markets
  • App- Reali’s iOS offering provides a better and more transparent experience for buyers than the traditional process, with search analysis of available homes, open bidding, paperwork submission, offer submission and much more.
  • Innovative buyer experience – Bluetooth beacons guide you through an available home, Reali experts available via in-app chat, open house on demand and other modern conveniences.
  • Full brokerage service warranty to both home buyers and sellers.

Starting today, Reali will introduce offerings in select San Francisco Bay Area real estate markets, such as Palo Alto and East Palo Alto. A demo house, located in downtown Palo Alto, allows local buyers sellers to experience the Reali difference first hand.

Within several weeks, Reali will expand its offerings to additional San Francisco Bay Area real estate markets, such as Mountain View, Menlo Park and Los Altos. 

Investors in the seed round include angels Oren Zeev, Warren Weiss and Yuda Doron and firms Liquid2 Ventures led by Joe Montana, Mike Miller and Michael Ma, and Dragonfly Investments Group. The capital raised will be used to grow the company’s engineering team and expand into new real estate markets. 

For more information and to download Reali from the App Store, please visit

About Reali
Founded in 2015, Silicon Valley-based Reali is a real estate marketplace that matches buyers and sellers at a fair price, by empowering users with modern tools and leveraging their mobile lifestyles in new and inspiring ways. Reali’s founders, Amit Haller and Ami Avrahami, are the team behind Dragonfly Investments Group. To learn more about Reali, visit us at


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