SAN JOSE — Spanish-language media giant Univision is moving its Bay Area headquarters to San Jose next year from San Francisco, setting up its television and radio studios closer to where much of its audience lives.
“It allows us to be closer to our community,” said Univision Bay Area general manager Raul Rodriguez, noting that there are some half-million Latinos in Santa Clara County alone.
The network will pack up and move out of its TV studio and newsroom on the 41st floor of a San Francisco Financial District skyscraper, while also closing nearby radio studios. All of the studios will be consolidated into a leased office building at 1940 Zanker Road, between Interstate 880 and Highway 101 in North San Jose.
“They’ve been talking for quite some time with the city of San Jose about moving to San Jose,” said Michelle McGurk, spokeswoman for Mayor Chuck Reed. “We’re tremendously excited about it. … This is their marketplace.”
The station expects to have about 60 to 65 employees at its new San Jose office by the time the move is completed next fall, and another 20 people at a smaller bureau in San Francisco that will cover the upper Peninsula, East Bay and points north.
“It is important for us to keep our presence in San Francisco,” Univision spokeswoman Carolina Echevarria said.
San Francisco’s rising real estate costs and transportation logistics played a role in the move, the station said, but so did the draw of the half-million Latinos who live in the South Bay.
KDTV-14, the Bay Area affiliate of the national Univision network, frequently beats its English-language competitors in evening news ratings. The company also broadcasts a second TV channel, UniMs, and three music-focused radio stations: KSOL (98.9/99.1), which plays Mexican regional music; KBRG (100.3 Mas Variedad), for Spanish adult contemporary; and KVVF (Hot 105.7/100.7), an English-language hip hop and RB station catering to Latino millenials.
With polls showing Latinos are still far less digitally connected than other Californians, the station’s general manager, Rodriguez, said he also hopes to use the new Silicon Valley locale to pump up the company’s digital production and build and educate a new audience.
Contact Matt O’Brien at 408-920-5011. Follow him at Twitter.com/mattoyeah.