Name: Mi Casa
Background: Ezequiel Rodriguez launched Mi Casa in 2010 roping in his wife and two children, Eli and Cristina to help run the company.
Comes from: The agave is grown on the Rodriguez family ranch in the highlands of Michoacan, Mexico, and bottled at Casa Tequilera de Arandas in Arandas, Jalisco, Mexico.
Price Range: $35 to $44.
What the maker says: “The odds of failing are intensely high and those of succeeding much lower,” said Cristina Rodriguez. “To know that the spirit itself through the quality it possesses have been embraced by the cocktail culture and community feels great and it’s something I am extremely thankful for.”
Blanca Torres
Reporter- San Francisco Business Times
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See the Business Times’ “Tequila sunrise” package.
Tequila is taking over bars, cocktail lists and palates all over the Bay Area and as we reported this week, several young companies are jumping into the booming market for Mexico’s national spirit.
Check out our slideshow to learn more about some of the Bay Area’s homegrown tequileros.
If you know of a brand we should add to our list, contact reporter Blanca Torres.
Blanca Torres covers East Bay real estate for the San Francisco Business Times.
Article source: http://www.bizjournals.com/sanfrancisco/blog/2013/06/tequila-takeover-bay-area-brands.html