Paragon Real Estate Group® first brokerage in San Francisco to provide Clarus touchCMA™ to its REALTORS®

Paragon has always been a company that is light on its feet, highly responsive to new ideas and opportunities, and now the time has come to take big steps in virtually every facet of our business to take us to the next level – Paragon CEO Bob Dadurka.

San Francisco, CA (PRWEB) September 26, 2013

“Since we opened our doors in 2004, we’ve been gratified by being able to build Paragon into one of the most successful brokerages in San Francisco. 2013 is shaping up to be our best year ever – with total sales up 20 percent and luxury home sales up a whopping 82 percent, we should go well beyond a billion dollars in sales – and our agents now have one of the highest averages sales per agent figures in the country. San Francisco has always been a very competitive market, the price point is very high and our clients are extremely sophisticated financially and technologically and in what they expect from the professionals who serve their needs. Paragon has always been a company that is light on its feet, highly responsive to new ideas and opportunities, and now the time has come to take big steps in virtually every facet of our business to take us to the next level,” Paragon CEO Bob Dadurka.

These steps include spinning off their investment real estate division, already one of the biggest players in that market segment, into the separate Paragon Commercial Brokerage in beautiful new offices at 1700 California. Another big piece of the plan is the centralization of Paragon’s residential brokerage operations in the 4-story building they purchased and completely renovated at 1400 Van Ness. This will then be followed by the opening of new, mobile-oriented, hub offices in other areas of the city such as the luxury home market of Pacific Heights-Marina, Potrero Hill, South Beach-SoMa and the Hayes Valley-Noe Valley area. Paragon is also actively growing the number of agents working in Marin, Napa and Sonoma, where their business is growing quickly. According to Paragon Managing Broker, Sally Stull, “The way people do business is rapidly changing and the way our agents serve our clients is changing. Big old-style offices with desks and phones are much less important; cutting edge technology that improves client communications, property marketing and the delivery of highest quality market analytics is what helps our clients most and what they want. So we are moving resources from an older business model to this more dynamic and more mobile model. We are extremely excited about the large investments we’re making in improved technology and more streamlined operations right now. This will be a huge win-win for Paragon and for our customers.”

Paragon has been investing particularly heavily in new marketing technologies. Paragon’s Director of Brand and Digital Marketing Lisa M. Norman highlighted a few of the biggest initiatives: “Marketing is one of the core products a real estate brokerage offers its clients and Paragon has always invested heavily in stand-out marketing across the multiple media platforms. But now we’re taking a quantum leap in digital and mobile marketing. Both our website and new online resource, ParaScopeSF, offer comprehensive information about living in the Bay Area and its complex real estate market. We’re the first brokerage in San Francisco to offer touchCMA, a highly sophisticated iPad-based presentation and market analysis tool, to all our agents and clients. Paragon has moved to a new, mobile marketing platform, Imprev, that allows marketing staff and agents to create incredible materials from wherever they are in less time than ever. As our footprint in the luxury home market grows by leaps and bounds, we are designing new programs and developing new partnerships to meet the special needs of that market segment. And finally, within the realm of traditional marketing, Paragon is redesigning and upgrading all its print marketing materials to a standard currently unmatched in San Francisco real estate sales.”

About the Company:

Paragon’s main residential office is at 1400 Van Ness Avenue in San Francisco and its Commercial Brokerage at 1700 California Street. Paragon can be found online at paragon-re.com and ParaScopeSF.com.

PDF


Print

Article source: http://www.prweb.com/releases/real-estate/San-Francisco/prweb11166036.htm

Coming back to home ownership may not be as difficult as some think. Consumers who only defaulted on their mortgage during the recent recession were far better risks than those who went delinquent on multiple credit accounts, like credit cards and auto loans, according to a 2011 study by TransUnion.

“There appears to be a pocket of opportunity among mortgage-only defaulters that is not the result of excess liquidity, but rather the unique circumstances of the recent recession,” said Steve Chaouki, group vice president in TransUnion’s financial services business unit in the study release. “This new market segment that the recession created is an important one for lenders to understand. They have the potential, today, to be stronger and more reliable customers.”

Not surprisingly, given this potential, YouWalkAway.com is launching the “AfterForeclosure.com Pass/Fail App,” which claims to tell potential borrowers in just one minute, “if they have a shot at home ownership.”

“We want people to know that it’s possible and, in a lot of cases, it’s advantageous,” says Jon Maddux, former CEO and co-founder of YouWalkAway.com.

(Read More: US Homeowners RiseAbove Water on Mortgages)

It is possible, but mortgage underwriting is far more strict today than during the housing boom, and there are varying waiting periods before former homeowners who went through foreclosure can qualify for a new loan. The Federal Housing Administration, the government insurer of home loans which now backs just over 20 percent of new loan originations, requires a three-year wait. Fannie Mae and Freddie Mac, which own or guarantee the bulk of the remaining new loan originations, require up to seven years for a strategic defaulter to qualify again for a mortgage.

d More: Americans Are Using Their Houses as ATMs Again)

Article source: http://www.cnbc.com/id/100485159

Umpqua Bank CEO Ray Davis has made Bay Area growth a priority.

Umpqua Bank 
 

Umpqua Bank
Latest from The Business Journals
Umpqua Bank expands Bay Area commercial real estate lendingWashington Federal’s surprising strategy for those super-low mortgage ratesUmpqua gives employees time to give back to their community

Follow this company




has hired Bruce Lawrie to lead its new commercial real estate lending office in Walnut Creek, Calif., outside San Francisco.

As the San Francisco Business Times reports, the new office caters to developers and investors with construction lending on income properties, a market segment that fell out of favor, to put it mildly, in the dark days of the downturn.

Portland-based Umpqua has been rapidly expanding its footprint, with Bay Area growth a priority.

See all your followed company news on your personalized dashboard.

To access the full benefits of bizWatch and receive a weekly email with aggregated news on all the companies you are following, please provide your email address below.

You must have a bizjournals account to follow a company.
Please Log In or Register.

Article source: http://www.bizjournals.com/portland/morning_call/2012/05/umpqua-bank-expands-bay-area-real.html