San Ramon, Calif.-based brokerage Prudential California Realty Pearson Properties has acquired Brentwood, Calif.-based Coldwell Banker Amaral Associates.

The deal brings 25 agents and three offices to Prudential California Realty and represents the 12th acquisition the brokerage has made in the past two years. The brokerage — which has doubled in size since affiliating with Prudential Real Estate in September, 2010 — has more than 500 agents in 18 offices in the San Francisco Bay Area and Sacramento.

“We’ve been strategically expanding for the past two years, and the addition of these productive offices strengthens our existing and thriving presence in East [Contra Costa] County,” said Gretchen Pearson, president of Prudential California Realty Pearson Properties, in a statement. 

Amaral Associates will now do business as Prudential California Realty under the continued leadership of broker-owner Aaron Meadows, who became president of the 25-year-old brokerage in 2001.

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Article source: http://www.inman.com/news/2012/06/22/prudential-california-realty-continues-growth

Green costs more, and today’s already-skittish potential home buyers are not willing to shell out more cash for a greener standard of living.

At least that’s the finding of a survey by Chicago Agent Magazine.

The magazine did a green survey last year and then repeated the same questions this year to compare trends. Last year 33 percent of agents surveyed reported that they had clients specifically seeking out properties with green features. This year that number dropped to 15 percent.

“I believe that buyers appreciate ‘green’ features, but they are not yet ready to pay extra for them,” Bob Parris, broker/owner of Manchester Realty told the magazine.

The survey asked agents how many had completed “green transactions” in the past two years. 77 percent answered, none. That’s up from 64 percent who said none last year. Apparently more agents this year said green in just a “marketing term” and more say the term doesn’t make a difference to potential buyers. It’s not surprising therefore that fewer agents reported getting their “green designations.”

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Article source: http://www.cnbc.com/id/43797991?__source=RSS*blog*&par=RSS