San Francisco’s Real Estate Market Softening, But Only For Super Rich

SAN FRANCISCO (KPIX 5) — There is a faint glimmer of hope that the Bay Area’s real estate prices are softening, but only in the high-end of the market.

Stephan Gomez has been selling top San Francisco real estate for more than two decades, and has seen the busts and the booms.  He’s listing a $22 million home in the city’s Pacific Heights neighborhood.

“I think at this price point, it’s just finding the one or two people who have a need for it,” Gomez said.

Sales of homes over $2 million are slowing. But, at the lower end – now considered anything under $2 million – are still selling for over asking in most cases with multiple offers.

“Tech industry still predicts a lot more people moving into this area. We still have buyers for the properties. We don’t have a lot of inventory still, there’s a dearth of inventory,” said Gael Bruno of Sotheby’s Real Estate.

Bruno doesn’t think that’s going to change any time soon, saying it’s still a seller’s market.

Article source: http://sanfrancisco.cbslocal.com/2016/06/21/san-franciscos-real-estate-market-softening-but-only-for-the-rich/

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San Francisco has become one huge metaphor for economic inequality in America

The fog still chills the morning air and the cable cars still climb halfway to the stars, yet on the ground, the city by the bay has changed immeasurably since Tony Bennet left his heart here. Silicon Valley and the tech industry has led the region into a period of unprecedented wealth and innovation. But existing political and geographical bottlenecks have caused an alarming housing crisis and astronomical rise in socio-economic inequality.

Whereas the citizens of most cities display pride and support for their home industries, drastic market distortions in the Bay Area have created a simmering underbelly of resentment in the region towards the tech industry. A vocal minority is even calling on officials to punish those who are benefitting from the economic and housing boom.

Undoubtedly, the prosperity and innovation that Silicon Valley brings are highly coveted net positives.  A drastic increase in socio-economic inequality may have a profound impact on the region for generations.  However, if the spillover of this growth and its consequences are not resolved, a drastic increase in socio-economic inequality may have a profound impact on the region for generations. A history and analysis of this transformation may hold invaluable insights about the opportunities and perils of tech cities currently being cultivated across the US, and indeed around the world.

According to a recent study by the California Budget Center, San Francisco ranks first in California for economic inequality. The average income of the top 1% of households in the city averages $3.6 million, 44 times the average income of the bottom 99%, which stands at $81,094. The top 1% of the San Francisco peninsula’s share of total income now extends to 30.8% of the region’s income, a dramatic jump from 1989, where it stood at 15.8%.

The region’s economy has been fundamentally transformed by the technology industry springing from Silicon Valley. But due in part to policies pushed by mayor Ed Lee, which provided tax breaks for tech companies to set up shop along the city’s long neglected mid-Market area, the city is now home to Twitter, Uber, Airbnb, Pinterest, Dropbox and others. In short, the Bay Area has become a global magnet for those with specialized skills, which has in turn helped fueled economic vibrancy .

 Recent job growth combined with limited housing development is a perfect recipe for an affordability crisis. The economic growth has reduced unemployment to 3.4%, a commendable feat. But the strength of recent job growth combined with policies that have traditionally limited housing development in the city and throughout the peninsula has proven to be a perfect recipe for an affordability crisis. In 2015 alone, the Bay Area added 64,000 in jobs; in the same year, only 5,000 new homes were built.

With the average house in San Francisco costing over $1.25 million and median condo prices over $1.11 million, the minimum qualifying income to purchase a house has increased to $254,000, as estimated by the the California Association of Realtors. Considering that the median household income in the city currently stands around $80,000, it is not an exaggeration to say that the dream of home ownership is now beyond the grasp of the vast majority of today’s renters.

For generations, the stability and prosperity of the American middle class has been anchored by home ownership. Studies have consistently shown that the value of land has outpaced overall income growth, thus providing a huge advantage to property owners as a vehicle of wealth building. When home prices soar above the reach of most households, the gap between the haves and the have nots dramatically increases.

If causal factors leading to housing unaffordability are not resolved over multiple generations, the social stratification will start to resemble countries like Russia, where a small elite control a vast share of the country’s total wealth.

 When home prices soar out of reach, the gap between the haves and the have nots dramatically increases. The result? A society where the threat of class warfare would loom large. According to a 2010 study conducted by the University of Warwick, a society’s level of happiness is tied less to measures of quantitative wealth and more to ties of qualitative wealth. This means that how a person judges their wellbeing in comparison to their neighbors has more of an impact on their happiness than their objective standard of living. At the same time, when a system no longer provides opportunities for the majority to partake in wealth building, it not only robs those who are excluded of opportunities, but also of their dignity.

San Francisco and the Bay Area have long been committed to values which embrace inclusivity and counterculture. To see these values fraying so publicly adds insult to injury for a region once defined by its progressive social fabric. In the face of resentment it is human to want revenge. But regressive policies such as heavily taxing technology companies or real estate developers are unlikely to shift the balance.

The housing crisis is caused by two primary factors: the growing desirability of the Bay Area as a place to live due to its vibrant economy, and our limited housing stock.

Although the city is experiencing an unprecedented boom in new housing, more units are sorely needed. Due to protectionist policies originally designed to quell bad development and boost historic preservation in our urban areas, too many developers are experiencing excessive delays.  San Francisco and the Bay Area have long been committed to values which embrace inclusivity and counterculture. Meanwhile, there are the geographical limitations of the Bay Area to consider—the region is hemmed in by water and mountains.

It is clear that we live in a complex political and social environment. It is crucial that developers work with local housing groups to determine an acceptable standard of BMRs, or Below Market Rate units. Currently, the San Francisco planning commission, whose role is to advise the mayor and city departments on housing policy, is reviewing legislation that would increase the required amount of BMR’s for specified locations to 30% from the current 12%. In exchange, height and density limits for the project would be increased. This will help make sure that any new housing coming into the city won’t all be reserved for luxury units.

Local governments need to aid development as well. This means increasing zoning density throughout the region and building upwards while streamlining the approval process.

Real estate alone will not solve the problem, of course. Transportation, too, needs to be updated and infrastructure extended to link far flung regions to Silicon Valley and the city. We need to build an effective high speed commuting system linking the high priced and congested Bay Area with the low priced and low density Central Valley, dramatically shortening travel times. This system would constitute the “democratization of geography” by bringing once far flung regions within reasonable commute to heavy job centers.

Based on the operating speeds hovering of trains used in countries such as Japan or Spain, high-speed rail could shorten the time to travel between San Francisco and California’s capitol of Sacramento, or from Stockton to San Jose, to under 30 minutes.

 Our impending housing crisis forces the uncomfortable question of what type of society we would like to be.  By updating existing transportation routes combined with smart zoning policies that dramatically increase housing density in areas surrounding high speed rail stations, we will be able to build affordable housing within tenable commuting distances for a significant bulk of the workforce.

Our impending housing crisis forces the uncomfortable question of what type of society we would like to be. Will it be one where elites command the vast bulk of wealth and regional culture is defined by a cutthroat business world? We were recently treated to a taste of the latter, when local tech employee Justin Keller wrote an open letter to the city complaining about having to see homeless people on his way to work.

It doesn’t have to be this way. But solutions need to be implemented now, before angry mobs grow from nuisance to serious concern. It may take less than you might think. There are only so many housing reform community meetings one can sit through.

Ultimately, the solutions to our housing crisis are fairly clear. We need to increase the density of housing units. We need to use existing technology to shorten travel times and break the geographical bottleneck.

There is a way to solve complex social and economic problems without abandoning social responsibility. This is the Bay Area’s opportunity to prove that it can innovate more than just technology.

We welcome your comments at ideas@qz.com.

Article source: http://qz.com/711854/the-inequality-happening-now-in-san-francisco-will-impact-america-for-generations-to-come/

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Solutions to Sticker Shock? Exploring How to Create Affordable Bay Area Housing

Andrea Broaddus considers herself pretty lucky—she and her husband recently closed on a Berkeley duplex next to BART. “We leveraged ourselves to the hilt, but we managed to do it,” says Broaddus, a lecturer in regional and city planning at Cal’s College of Environmental Design. Still, it was nip-and-tuck to the end. The couple were shocked when they began looking for a house, and not simply by the prices.

They found the Bay Area’s real estate market positively Darwinian in its intensity, with buyers, sellers and real estate agents tearing at the limited housing stock and each other like famished predators.

“The first thing we found was that the asking price was just a ‘suggestion,’” says Broaddus. “Everything was bid up from there, often to 20 percent or more of the asking price. And everything was so frenzied. Bids were accepted, and then the buyers would walk away for one reason or another. We lost out on three places, and then we were accepted as the third-highest bid when the deals fell through with the other two buyers.” Even then, says Broaddus, she and her husband took the duplex without contingencies. “Our realtor strongly encouraged us to waive everything—no inspections—and we did,” she says. “The bottom line is that the place is going to take a lot of work. We’re basically gutting it.”

A friend of hers accepted her landlord’s $60,000 offer to vacate a rent-controlled apartment in San Francisco after having lived their eight years. Even so, “she was really attached to her apartment, her neighborhood, and San Francisco,” Broaddus says. “So she’s staying on for an extra year, paying triple her previous rent. But she knows she’ll have to leave. She just can’t afford it.”

Nor can most other people. That’s not exactly breaking news. Unless you bought your abode 20 years ago or are a member of the bucks-up technoscenti, you’re feeling the pain. Depending on the neighborhood, housing costs in San Francisco increased by 60 to 70 percent between 2012 and the end of 2015. Appreciation rates are comparable in the eight other Bay Area counties. According to research on urban displacement conducted by UC Berkeley professor of city and regional planning Karen Chapple, 48 percent of the neighborhoods in cities surrounding San Francisco Bay were facing intense resident displacement and gentrification pressures by 2013. It’s a trend, Chapple concludes, that will only accelerate.

Almost half of neigh­bor­hoods around San Francisco Bay have been displac­ing their own resid­ents at “intense” rates—and estimates are it’s going to get a whole lot worse.

Looking down the road, the number of neighborhoods at risk of “displacement” is 123 percent greater than those areas now experiencing such pressures, Chapple calculates. Further, the phenomenon applies to all housing stock, from modest apartments and cottages in the Oakland flatlands and Hunter’s Point to the rambling, charming old homes in the bosky Berkeley Hills to the Lucullan mansions of Seacliff. Rent or buy, if you have to ask, you probably can’t afford it.

“There have been 500,000 new jobs created in the Bay Area since the recession ended,” says Carol Galante, professor of affordable housing and urban policy at Cal, “but only 50,000 new housing units have been built. That imbalance peaked in 2013 and has since tempered a bit, probably because some additional [housing] supply has come to market and the tech boom has moderated. But we’ve still seen double-digit rent increases in San Francisco and the East Bay year-over-year since 2013. And in general, coastal California is decades behind providing enough new housing stock to accommodate population growth.”

The obvious solution to the problem is to build a lot more housing. That, of course, is easier proposed then done, particularly in a highly regulated state like California. Developers have to jump through a lot of hoops to get a project approved. That takes time.

“And in the real estate business, time is most definitely money,” observes Elizabeth Deakin, a UC Berkeley professor emeritus of city and regional planning and urban design. “Construction is extremely cyclic. If you’re a builder, you usually have a window of opportunity—and sometimes a very narrow window—when you can build and sell.”

 

Specifically, all the economic and regulatory stars must converge before a developer can take the plunge and start putting up apartments, duplexes or single-family homes. Loans must be available at reasonable interest rates; the market must be sufficiently brisk so that what is built can be sold with alacrity; government agencies must be accommodating, or at least not aggressively obstructive.

“As it stands, every government jurisdiction makes proposed projects go through so many reviews that the costs in dollar outlay and time delays can be prohibitive,” says Deakin.

On top of that, many Bay Area cities are disinclined to approve new developments despite the plaintive declarations from public officials that something simply must be done. That’s partly due to the NIMBY phenomenon, Galante allows. People who already own or rent in a given area are often unenthusiastic about sharing their good fortune; new housing represents change, and people seldom embrace change, says Galante, particularly if it involves their neighborhoods.

Environmental concerns are also an issue, especially in the Bay Area. New housing raises the specter of increased traffic congestion and air pollution.

Too, says Jennifer Wolch, a Cal professor of city and regional planning, a great deal of affordable housing is lost due to “vacancy decontrol”—rental units going offline then re-emerging as much pricier abodes due to landlords jettisoning tenants either through settlements or pressure. Also, demolition of low-rent units is occurring in some areas to make way for other developments—either high-priced housing or retail and commercial projects.

“Also, though there are state and federal directives to [municipal] jurisdictions to provide affordable housing, not enough is done to enforce them,” Wolch says. “There are no real penalties if targets are not met.”

Then there’s Proposition 13, the 1978 voter-approved initiative that reduced and capped California property taxes. From a city manager’s point of view, Prop 13 is a disincentive for approving new housing.

“That’s why you see so many auto outlets and shopping malls,” says Deakin. “The sales taxes returned to municipalities from those projects are much greater than property taxes generated by new housing.”

Foreign investment is also a factor, says Malo Hutson, a Cal associate professor of city and regional planning.

“It’s not just the Bay Area,” says Hutson. “Markets like Los Angeles and New York are also seeing a huge jump in international investment. Wealthy people from Asia, western and eastern Europe and South America are looking for safe havens for their money, and choice American real estate looks good to them. They’re buying houses at an accelerating rate, and they’re paying cash. It’s distorting the entire housing market.”

And even if Proposition 13 were reformed to encourage more housing, Hutson says, many cities would still be loath to approve new developments. It’s not just that commercial development provides a more reliable tax base. Homes require a lot of expensive physical and social infrastructure: roads, schools, support services. With a car dealership, money just pours into city coffers. With new housing, some money goes in, but a lot goes out.

So what to do? Deakin thinks revisiting Proposition 13 is a pretty good place to start. The millions of homeowners who benefit from the initiative will resist anything that could increase their taxes, of course, and their clout is sufficient to make legislators balk at including them in any reform measure. But corporate property is also covered by Proposition 13; and while corporate influence remains strong in California, big business and big banks also are facing deep resentment from the hoi polloi, so lawmakers could be sufficiently emboldened to jack up the property taxes on corporate real estate holdings.

“PGE, for example, owns vast amounts of land, and they never sell it, so their property taxes have remained low,” says Deakin. “If rates on corporate properties were raised it could generate a lot of revenue that cities could dedicate to affordable housing.”

Another partial remedy could be tax-sharing, says Deakin: A portion of state sales taxes could be distributed to various cities for affordable units.

Indeed, some progress is being made. Gov. Jerry Brown has promoted legislation that would expedite housing construction by slashing the red tape that encumbers most new projects. Under the plan, developments that meet specific criteria for affordable housing would be exempted from most local reviews. The proposal could have significant consequences for the Bay Area, where wealthy communities have been able to put the kibosh on developments by subjecting them to unending evaluation.

And just last week, San Francisco voters passed Measure C, which will more than double the stipulated affordable housing quota for new developments. Paradoxically, though, the measure could result in effects opposite of those desired. Some analysts claim it will ultimately result in less housing stock, because the new requirements mean San Francisco housing projects won’t pencil out for developers; the profits will be inadequate. New projects won’t be proposed.

Some cities are considering other fixes, such as loosening strictures on in-law and au pair units. In any event, new developments—affordable or not—often meet resistance not just from wealthy homeowners who want to protect property values, but from progressive activists as well. That’s because development often translates as environmental impacts: loss of open space, increased traffic congestion, dewatered creeks and polluted air. But it doesn’t have to be that way, says Galante.

“We don’t have to sprawl outward,” says Galante. “There’s plenty of land in the Bay Area—particularly in places like Alameda and Silicon Valley—where we can infill open lots that are close to transit hubs. In fact, that’s the only practical solution. We want to discourage people from moving out to places like Lodi or Tracy, because that does eat up open space and agricultural land and increases commuter congestion.”

Deakin agrees. Younger urbanites are far less obsessed with parking space than earlier generations, she says, and this trend likely will continue. If housing is built near transportation and retail outlets, she maintains, the people will come, and they are unlikely to bring their cars with them. “People may be totally freaked out about [lack of] parking space in the beginning, but they usually discover that it’s a major pain to own a car in the city,” she says.

Recently she sent some of her students to survey residents of Berkeley apartments built by Patrick Kennedy, a developer noted for his “micro-unit” projects, many of which are built near mass-transit hubs. Most of the people surveyed were not stressed by the lack of parking for a simple reason: They didn’t own cars. When they needed a vehicle, they used a ride-sharing service or rented a car. Mostly, they used BART to get around.

“The bottom line is that the rate of car ownership was low among the residents,” says Deakin. “They found that cars were too expensive to maintain and park, and many said parking was also an issue at their work places. They didn’t want them.”

Still, infilling areas near BART stations is hardly a panacea, says Hutson. That’s because new units conveniently located near mass transit and shopping are highly desirable, and hence expensive. Not enough of the apartments are covered by so-called inclusionary housing programs that mandate lower-income units.

“And in the Bay Area, let’s face it, a family earning $75,000 a year is lower income,” says Hutson. “You’re just scraping by. The fact is that people are moving farther out, and commuting into the city, creating congestion, contributing to sprawl and straining infrastructure. And piecemeal solutions aren’t going to turn that around.”

Ultimately, says Hutson, the current situation—or any likely permutation of it—is unsustainable.

“We’re already seeing the cracks,” he says. “I know a lot of restaurateurs, and they tell me they can’t keep employees because nobody can afford to live [in the area] for $15 an hour. It’s getting harder for Cal to attract young faculty members because they can’t afford to live here. The sticker shock hits them hard. Why should they move to Berkeley when they can teach at, say, the University of Michigan, where they can afford a nice house, and live very well? I know young faculty members living in tiny in-law units here. It’s coming down to our core values, to the kind of cities we want. Are they only for the elite, or do we value young families, teachers, artists, young engineers and entrepreneurs just starting out? If we don’t want our cities to become exclusive enclaves for the very rich, we have to be willing to make major and effective changes.”

 

Note: Everybody may have an opinion on housing, but getting the facts and identifying possible solutions is tough. Toward that end, Berkeley’s Terner Center for Housing Innovation has developed the Housing Development Dashboard: an open-source interactive platform that collects the various factors that could affect a project—parking ratios, land costs, zoning, market conditions, available financing among them—and applies them to specific Bay Area cities on a parcel-by-parcel basis, and provides a prediction on the likelihood of a given project getting built.

“It lets people see how various policies can affect development costs, and it lets policy makers and developers see which factors are most problematic for a specific development in a specific area,” says Carol Galante. “We made a generic tool for general analysis, and then we went deep for Oakland, Pleasanton, San Francisco and Menlo Park. For those four cities, we created a gauge that analyzes the impact policy changes could have on housing construction across an entire jurisdiction. We hope to develop specific policy gauges for other cities soon.”

Article source: http://alumni.berkeley.edu/california-magazine/just-in/2016-06-20/solutions-sticker-shock-exploring-how-create-affordable-bay

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San Francisco’s Housing Mania May Finally Have Reached Its Limit

After four years of crammed open houses, heated competition and dizzying price gains that sent the median cost of a home to $1.2 million, San Francisco’s real estate market is starting to lose steam.

The inventory of luxury homes is at a record high. A smaller share of deals have bidding wars. Rent growth for large and upscale apartments is softening.

While demand remains robust, real estate mania is waning in San Francisco, which has become one of the most prohibitively expensive U.S. housing markets thanks to a hiring boom for well-paid technology workers. Signs are emerging that prices may have gotten too high as job growth slows, venture-capital investment declines and the stock market stays sluggish.

“It’s not the absolute feeding frenzy that we had for the last three springs before this one,” said Patrick Carlisle, chief market analyst at Paragon Real Estate Group in San Francisco. “By any definition for the rest of the world, it’s still a very, very strong market. It’s just not as crazy hot as it has been.”

Gains in home prices are plateauing, according to a Paragon report released last week. In April and May, the median price of a house rose 2 percent from a year earlier to $1.38 million, compared with a 23 percent increase in 2015, the data show. The median condominium price was $1.13 million, unchanged, after a 21 percent jump the year before.

The cooling is most notable at the high end of the market — similar to a dynamic that’s playing out in Silicon Valley as wealthy buyers and foreign investors pull back. There were a record 95 San Francisco houses on the market for at least $2.5 million at the end of April, up 42 percent from the previous year, according to Paragon. For luxury condos — those $2 million and higher — inventory climbed 44 percent to a high of 75 units. Sales of all luxury homes declined from January through May for the first time since 2010.

ecead 488x 1 San Franciscos Housing Mania May Finally Have Reached Its Limit

A slowdown isn’t necessarily bad news for a city where the median home price has soared 66 percent in four years, according to Zillow data, fueling tension between new workers and longtime residents who have become priced out. Only 13 percent of homebuyers can afford to purchase a median-priced single-family house in San Francisco, the California Association of Realtors said in a report last month.

“It has definitely cooled a bit, which is a healthy thing,” said Gregg Nelson, co-founder of Trumark Cos., a Danville, California-based developer that has eight projects in the Bay Area. “It’s more reflective of where prices are than a lack of demand.”

Ranking Falls

San Francisco no longer ranks on a list compiled by brokerage Redfin of the 20 hottest U.S. housing markets. Denver, Seattle and Portland, Oregon, are now taking the lead, according to a June 9 report that tracks listed homes expected to sell within two weeks. The California city surpasses those markets in the percent of homes sold above the list price and the average sale-to-list price ratio.

San Francisco homebuyers faced competition on 60 percent of offers written by Redfin agents last month, down from 81 percent a year earlier and in line with the national average.

“It’s still a place where homes are snatched off the market pretty quickly,” said Nela Richardson, Redfin’s chief economist. “At the same time, the median sales price for the whole San Francisco metro is $1.2 million, and there comes a point even in San Francisco where prices outrun demand. We’re closer to that point than we’ve been in years past.”

Carmen Ho, a marketing consultant who began her search about a year ago, in April bought a house in the Mount Davidson Manor neighborhood for $1.5 million, about 18 percent more than the asking price. That’s still less than the 60 percent above-asking offer another buyer made on a home she bid on earlier in her search.

“It’s not as hot as a year ago,” said Ho, 42. “The bids are not coming in as crazy as last year. People are a bit more cautious.”

Takeover Effect

The tech industry, while still thriving, has seen job growth slow to 3.8 percent in the 12 months through April, compared with a 10 percent increase in the same period a year earlier. Venture-capital investments in Silicon Valley fell almost 20 percent in the first quarter from a year earlier to $4.9 billion, according to an April report from PricewaterhouseCoopers LLP.

The prospect of more takeovers such as Microsoft Corp.’s $26.2 billion purchase of LinkedIn Corp. may also hinder housing demand. While LinkedIn hasn’t announced a reduction in workers, broader tech consolidation could lead to job cuts that will hurt home prices and rents, said Kenneth Rosen, chairman of the Fisher Center for Real Estate and Urban Economics at the University of California, Berkeley.

“You’ll probably see more acquisitions of startups or early-stage companies,” Rosen said. “We have a lot of companies that do the same type of thing and they won’t all survive, and that’s where the job contraction will come.”

Housing demand should still be propped up by a lack of new supply relative to the area’s robust hiring in recent years, said Trumark’s Nelson. While job gains are slowing, San Francisco’s unemployment rate was 3.1 percent in April, the lowest since 2000.

“There’s not an adequate supply for the level of demand,” he said. “The prices are hindering what would otherwise be a lot more sales.”

Rental Softening

In the rental market, construction may be having more of an impact. Equity Residential, the largest publicly traded apartment landlord, on June 1 lowered its revenue forecast for the second time this year. The company, which mostly owns higher-end buildings, said new lease rates in San Francisco and New York aren’t meeting its projections because of added rental supply.

Rents are still rising across all segments, just not as fast as before, said Mark Uh, a housing data scientist at Trulia, a unit of Zillow Group Inc. While studios and one-bedrooms are in strong demand, the market is cooling for three-bedroom apartments because of runaway prices and fewer potential renters, Uh said. The median monthly rent for a one-bedroom is $3,550, while a three-bedroom costs $6,500, Trulia data show.

“I wouldn’t say that rents are cratering,” Uh said. “It’s just a matter of rents being really, really high already.”

Article source: http://www.bloomberg.com/news/articles/2016-06-17/san-francisco-s-housing-mania-may-finally-have-reached-its-limit

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Sound Off: Drones—the future of real estate marketing?

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A: Have you seen any flying saucers lately? You likely spotted a drone. Drones are small unmanned aircrafts, operated by a pilot with a remote control.

Equipped with a video camera, drones allow agents and their videographer to capture hard-to-get aerial angles of the properties they represent.

Real Estate marketing is an ideal usage for drones. Showing the proximity of homes relative to popular amenities allows a buyer to explore and fall in love with the neighborhood around the home.


Drone photography can be a useful tactic to effectively market your real estate. Discover the tactics we would use to market your home.

Devin Ratoosh, Marvin Gardens Real Estate, (510) 919-5499, devin@ratoosh.com, www.theratooshgroup.com.

A: The real estate business is one of the top businesses for using drones, with the most popular applications being aerial videos that showcase homes. Drones are shaping up to be the next evolution in real estate marketing.

For Realtors, drone photography can show potential buyers a variety of items, including;

- The neighborhood, surrounding area and proximity to amenities.

- Property maps and surveys.

- All encompassing aerial views of the entire land and property.

- What the drive home, or walk to school looks like.

Drones can significantly cut the cost of shooting elevated imagery – as they are much less then using helicopters or planes, and they enable an agent to use their aerial footage on many more listings.

Whether agents choose to include them or not in their marketing efforts, they can add a serious wow factor to a realtors marketing plan.

Kathleen Daly, Coldwell Banker, (415) 925-3205, kdaly@cbnorcal.com; Lisa Lange, Coldwell Banker, (415) 464-3318, lisalange@coldwellbanker.com

A: Drone technology is absolutely transforming the way we sell and market real estate in the San Francisco Bay Area. When setting the stage for a successful sale, having a professional online presence is a critical component. One of the best ways to do this is through dramatic and picturesque video and aerial stills taken by drones. Anytime we can paint a picture of our listings that evokes emotion, the result is a home run. In addition, today’s buyers are savvy and hungry for information. They want to see snippets of a community, proximity of a home to local commute routes and neighboring properties not to mention our rolling hills, majestic Oaks, local mountains, bodies of water, parks and open space. After all, isn’t real estate still all about lot and location.

Dana Green, Pacific Union Christie’s International Real Estate, (925) 339-1918, dana@danagreenteam.com

Article source: http://www.sfgate.com/realestate/article/Sound-Off-Drones-the-future-of-real-estate-7996490.php

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