This model is known as the Breezehouse. 

Blanca Torres
Reporter- San Francisco Business Times

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Blu Homes is quickly becoming a household name in the Bay Area. The maker of prefabricated homes is targeting Bay Area buyers for their sustainably designed and energy-efficient houses.

Click on the image for a slideshow of Blu Homes units.

“You have a lot of people in the Bay Area who care deeply about technology, who want convenience, who are willing to go online and design something on their own, and who also want a process that is not going to take two years,” said Maura McCarthy, co-founder and vice president of strategy for Blu Homes.

The company makes homes with green building materials and steel framing that use about half the energy of a conventional home.

Now four years after it was founded, Blu Homes is ramping up production at its Vallejo factory and watching its sales climb.

You can read more in the Nov. 23rd edition of the San Francisco Business Times.

Blanca Torres covers East Bay real estate for the San Francisco Business Times.

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Article source: http://www.bizjournals.com/sanfrancisco/blog/real-estate/2012/11/blu-homes-targets-bay-area-buyers.html

It’s hard to know what to believe in the housing market today, with so many conflicting data reports, some analysts claiming the market has hit bottom, and others seeing further doom.

The home builders themselves can’t seem to find anything to be optimistic about; their sentiment index has been stuck at the same lackluster level for four straight months.

It’s not as hard, however, to believe in housing. By that I mean that as the economy improves, and consumers start to feel better about their personal finances, they are starting to think about investing in their homes again.

Too much price uncertainty in the market turns them off trading up, so they are looking around their current home instead.

Yesterday I met with an architect in suburban DC who says that in just the past two months the phone has been ringing off the hook.

“It’s ringing with people saying, you know I want the $200,000 addition, which is the family room/kitchen or I can afford my screen porch now,” says Michael Bruckwick of Katinas Bruckwick Architecture.

Just last year, clients told Bruckwick a very different story.

“Their biggest concerns was simply where is the world going ? The world that we live in. Is it to continue going down?”

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