The initiative will market Coldwell Banker Residential Brokerage listings here at home on a global basis through a combination of print and online advertising, targeted direct marketing, and other outreach efforts.

Additionally, the program will leverage Coldwell Banker Real Estate LLC’s extensive network of offices and sales associates throughout the Far East to find qualified buyers of local properties.

Homeowners in Asia have become the fastest-growing segment of offshore buyers for U.S. homes, according to recent industry figures. Buyers in China alone now represent 9 percent of the $41 billion spent annually by international buyers, according to the National Association of Realtors – nearly double the total just three years ago.

Chinese buyers now trail only Canadians as the top buyers of U.S. properties. India is tied with Mexico for third at 7 percent. For offshore buyers, California remains one of the top locations in the nation, according to NAR’s study.

“For a variety of reasons, buyers in Asia are increasingly looking to the U.S. in general and California and the Bay Area in particular when it comes to real estate investments,” said Anne Treacy Johnson, regional vice president of marketing for Coldwell Banker Residential Brokerage.

Affluent Chinese residents are facing increasing limitations from their government on purchasing real estate as China battles inflation and what the government and many investors fear might be a real estate bubble. Properties in the U.S., even in more expensive Silicon Valley communities, are considered relatively cheap compared to escalating property values in China.

“Given the strong international demand for our properties, it’s critical to reach Asian buyers with a very targeted and strategic marketing program in their home countries,” Johnson said. “Our goal is to put Coldwell Banker Residential Brokerage listings in front of the widest possible audience of affluent buyers from Asia.”

Coldwell Banker Residential Brokerage will be marketing the properties with extensive advertising in a host of influential global publications, including the Wall Street Journal Asian edition, Unique Homes magazine, Millionaire Asia, and Previews International Homes Estates.

The program also gives agents the opportunity to showcase their properties on leading international websites, including ListGlobally.com, EastWestLuxuryEstates.com, the Wall Street Journal’s online Chinese edition and Caimeiju, one of China’s top websites specializing in luxury properties in America. In all, listings will be exposed to more than 15 million buyers worldwide on more than 550 highly trafficked websites.

Additionally, Coldwell Banker Residential Brokerage has launched its own “micro site” for international buyers of high-end California homes called CBPCalifornia.com. The site will be used when consumers in China, Russia and the Middle East search for California listings using their native search engine — Baidu, (the Chinese version of Google), Yande (the Russian version of Google), and Google UAE.

The company will complement the Internet and print advertising efforts with a direct marketing program overseas that is designed to reach more than 100,000 affluent individuals in the Europe, Asia and the Middle East.

Coldwell Banker Residential Brokerage will also leverage one of the largest networks of agents worldwide as part of the program. “One of the biggest tools we will be using is our global network of 86,000 sales associates in 3,200 offices in 49 countries around the globe,” Johnson said. “This incomparable network of real estate professionals will support our marketing efforts on the ground in each of these countries and give our listings a truly global reach in order to attract the right buyers for our properties.”

For more information about the new international marketing program, please contact Coldwell Banker Residential Brokerage’s marketing department at 925.275.3085.

About Coldwell Banker Residential Brokerage
Coldwell Banker Residential Brokerage is the largest residential real estate brokerage in Northern California and serves the markets from Monterey to Tahoe and nearly every market in between. The company has 62 office locations and more than 3,600 sales associates throughout Northern California. Coldwell Banker Residential Brokerage is part of NRT LLC, the nation’s largest residential real estate brokerage company. NRT has 750 offices and 45,000 sales associates operating in more than 35 major metropolitan areas. A subsidiary of Realogy Corporation, NRT operates Realogy’s company-owned real estate brokerage offices. For more information please visit www.CaliforniaMoves.com or call 925.275.3085. DRE # 00313415.

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Article source: http://www.pr.com/press-release/381725

San Francisco, CA (PRWEB) December 23, 2011

The fourth quarter of 2011 is seeing a rising trend in the San Francisco rental market, and Zephyr Realty agent Tim Gullicksen, one of the firm’s top real estate agents, advises would-be renters and others looking for space in the Bay Area that purchasing property now is a viable alternative.

“Rents are soaring and vacancy rates are shrinking, making the rental market in San Francisco more brutal and competitive than ever. The spillover effect has driven many would-be renters into the purchase market,” Gullicksen said. “So far this has not resulted in increased housing prices, but if this pressure on the sales market is sustained then it will inevitably lead to increased purchase prices.”

This spike in the rental market is largely due to the influx of highly paid high-tech and bio-tech workers employed in the area by gigantic corporations, such as Google, Apple and Genentech, which have started running private shuttles from San Francisco to their offices. The decreasing supply of available rental spaces has caused rents to rocket, leaving some people opting to buy homes instead.

At the moment, purchasing real estate in San Francisco presents both a practical and secure option for even a first-time home buyer.

“Interest rates on 30-year fixed loans are still at a historic low, and with FHA loans allowing buyers to put as little as 3.5 percent down, the time has never been better to get into the real estate market,” Gullicksen said.

To learn more about housing trends in the Bay Area or to seek advice from a top-rate realtor who has a concrete understanding of the area, call Tim Gullicksen at 415-674-6500, view him on the web at www.timgullicksen.com, or contact him personally at Zephyr Real Estate’s Pacific Heights Office at 2523 California St., San Francisco, CA 94115.

About Zephyr Realty

Zephyr Realty has been one of San Francisco’s best real estate firms for more than 30 years. It is the largest and most successful independent real estate firm, and its longevity has equipped Zephyr Realty with an in-depth knowledge of the San Francisco market. Zephyr Real Estate features real estate experts and more than 200 reliable agents working in six neighborhood locations.

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For the original version on PRWeb visit: www.prweb.com/releases/prwebreal-estate/san-francisco/prweb9062305.htm

Article source: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/12/23/prweb9062305.DTL

LGS, an independent insurance agency, delivers individual, family and business insurance solutions with an emphasis on superior knowledge and customer service. Their team includes Steven Durham, owner and licensed agent since 1990, licensed agents Heather Durham, Christina Stubler and Rikki Hunt.

Unlike “captive agents” who can only offer one brand or line of product, LGS is a licensed insurance broker representing the best national property, casualty, life and health insurance providers.

Regarding adding insurance services to Pertria, Brian Bernasconi, Investment Broker, commented, “A biological, social or economic system cannot be determined or explained by its component parts alone. The way in which the system functions as a whole plays an important role in the function and behavior of each of the parts.

“And so it is at Pertria,” adds Bernasconi. “Individual practitioners provide the highest standard of practice while collectively offering access to an integration of like-minded professionals. It is the natural succession that with all investments there is risk and, accordingly, the need for risk management. Insurance services therefore become the underpinnings of any sound, well-grounded investment strategy.”

One of the most important aspects of purchasing real estate or planning is the strategic implementation of appropriate insurance to protect investments.

“Pertria takes a high-level view on behalf of its investor and homeowner clients. Insurance is a significant but often overlooked component of each investment strategy,” said Steven Durham, Owner of LGS.

Combining LGS’s insurance expertise with the impeccable customer service to which Pertria’s clients are accustomed is yet another example of Pertria’s ever-growing offer and advantage in the marketplace.

In 2004 Pastorino founded Pertria, a firm representing residential and commercial real estate sales, investment analysis and property management strategically aligned with like-minded financial professionals including certified financial planners, tax advisors, insurance specialists and specialized legal counsel collectively providing clients with well-grounded strategies focused on maximizing opportunities and mitigating risk.

Firm Facts: Licensed real estate brokers who have passed the Series 65 exam; Experienced in charitable remainder trusts; IRC§ 121, REO and short sales; divorce; probate and relocation; reverse exchanges, and IRC§1031-1033; Real property management portfolio exceeds $202 million in value; Real property management portfolio rent revenues of $9.2 million annually; Integration of technology providing increased capacity to efficiently process client; financial reporting and resident management; Establishment of rigorous 26 week Real Estate Investment Advisory education course featuring speakers from disciplines ranging from Legal Counsel, Financial Services, Insurance, Commercial, Exchange Coordinators, TIC, Trusts, IRA.

For more information on Pertria and Helen Pastorino, please visit www.pertria.com

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Article source: http://www.pr.com/press-release/362285

San Francisco, CA (PRWEB) August 31, 2011

Paige Gienger, a San Francisco real estate agent with Coldwell Banker Residential Brokerage, announces the current market data shows that now may be the right time to purchase real estate properties.

As a premier real estate agent specializing in the San Francisco Bay Area, Paige Gienger’s mission is to provide clients with unparalleled service through all phases of the real estate transaction. Her past experience in market cycles has given her knowledge of the ebb and flow of the real estate market and she believes that now is the right time to buy.

“Now is a great time to explore purchasing real estate, specifically in San Francisco,” said Paige Gienger. “This is because San Francisco is one of five major cities where sale prices of homes expect to raise the second half of 2011. According to Clear Capital’s home data index July forecast. Clear Capital provides financial institutions with real-estate valuation and risk assessment information. San Francisco was less impacted by real estate speculation and where fewer foreclosures occurred. A return to the fundamentals of lending also contributes to a stable housing market.”

The local spring market showed a steady monthly increase in home sales, while year over year data for June reveals the lowest inventory and prices in two years. Historically low mortgage interest rates, rising rental rates and rental demand may make owning a home less expensive than renting.

There are other factors for the rise of San Francisco real estate market that are as a strong. The great Northern California location benefits moderate weather climates, close proximity to recreation, parks, beaches and mountains. The city and the surrounding areas have seen a recent increase in jobs and include top-rated universities and expanding medical centers. The Bay Area economy is enhanced by being a tourist Mecca with a known food and wine culture.

For more information about Paige Gienger, and to view her current listings, call her at 415-692-5623 or visit her on the web at www.ontherightpaige-sf.com.

About Paige Gienger

Born and raised in Mountain View and Los Altos Gienger is a proud life-long resident of the San Francisco Bay Area and is familiarized with all San Francisco’s desirable residential neighborhoods. A San Francisco homeowner and 21 year resident with concern and commitment to the community she serves.

Within the Gienger Family, Real Estate expertise comes naturally. Her mother is a top producing Coldwell Banker Agent. Working in her mother’s thriving business, she rapidly acquired inside knowledge and proven actions for sales success.

Paige’s personable and professional personality is the winning combination that has earned her a stellar reputation during her twelve years of helping clients buy and sell homes. Gienger’s personal philosophy is that customer service and satisfaction always comes first. She ensures an enjoyable real estate experience by incorporating her intimate knowledge of Bay Area communities and attention to detail while navigating through current real estate market hurdles.

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For the original version on PRWeb visit: www.prweb.com/releases/prwebreal-estate-agent/san-francisco/prweb8758532.htm

Article source: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/08/31/prweb8758532.DTL