Amici’s East Coast Pizzeria said it is opening a location in Shanghai come January.

Amici’s East Coast Pizzeria said Tuesday it is opening a location in Shanghai come January.

The San Mateo-based company said its first “Ello Amici’s” is to be located on Xiangyang Road in the popular HuaiHai Road shopping district of Shanghai, featuring a menu similar to what is available to Amici’s diners in the San Francisco Bay Area.

The location in China comes as a result of collaboration between Amici’s co-founder and President Peter Cooperstein, partner Mike Forter and the Lo Family of Shanghai. Menlo Park resident Sophie Lo is a Bay Area businesswoman and her brother Jimmy Lo is a real estate developer in China, Amici’s said in a prepared statement.

“Our goal is to open several locations in Shanghai and then expand into Beijing, Hong Kong, Macau and other areas in China,” Cooperstein said in the statement.

The pizza company has 12 locations from San Jose to Vacaville in the Bay Area, and is planning to open another location in Southern California’s La Jolla in spring 2012. Its pizza is also served at San Jose Sharks National Hockey League games in the HP Pavilion.

Click here to read the press release from Amici’s.

Written by Lisa Sibley. She can be reached at 408.299.1830 or lsibley@bizjournals.com.

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Article source: http://www.bizjournals.com/sanjose/news/2011/12/07/amicis-pizzeria-opens-shanghai.html

SAN MATEO, Calif., Dec 06, 2011 (BUSINESS WIRE) –
Amici’s East Coast Pizzeria (
www.amicis.com ),
the critically acclaimed San Francisco Bay Area restaurant, will open in
Shanghai in January, company co-founder and President Peter Cooperstein
announced today.

The first “Ello Amici’s” is located on Xiangyang Road in the popular
HuaiHai Road shopping district of Shanghai.

The China opening is the product of collaboration between Cooperstein,
partner Mike Forter and the Lo Family of Shanghai. Menlo Park resident
Sophie Lo is a Bay Area businesswoman and her brother, Jimmy Lo, is a
real estate developer in China.

“When Mike Forter and I founded our first Amici’s East Coast Pizzeria in
1987, we were excited to introduce the Bay Area to the style and quality
of our food and to our service-oriented operation,” Cooperstein said.
“Today we are equally energized to realize an even greater opportunity
in China!”

Renowned for pizza prepared in open flame, 700 degree ovens, Ello
Amici’s will offer Chinese patrons a similar menu to that available to
Amici’s diners in the Bay Area.

Amici’s began serving an east coast-style thin crust pizza in a smart
and casual atmosphere in December of 1987 and operates 12 sites from San
Jose to Vacaville, including two popular San Francisco locations, on
Lombard Street and on King Street, across from ATT Park. The company is
annually ranked as one of the most successful independently-owned pizza
businesses in the United States.

“Our goal is to open several locations in Shanghai and then expand into
Beijing, Hong Kong, Macau and other areas in China,” Cooperstein said.

The popular eatery has also scheduled its initial Southern California
site, in La Jolla (Northern San Diego County) for the spring of 2012.
Additionally, Amici’s pizzas are now served at San Jose Sharks National
Hockey League games in the HP Pavilion.

Media Note: Downloadable images and broadcast quality video in
3×4 and 9×16 of Ello Amici’s in Shanghai are available in the Media
Center on the corporate website at
www.amiciscorp.com

SOURCE: Amici’s East Coast Pizzeria

        Ciccarelli  Associates
        Peter Ciccarelli, 408-316-1930

Copyright Business Wire 2011

Article source: http://www.marketwatch.com/story/popular-san-francisco-pizzeria-amicis-opens-in-shanghai-2011-12-06