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	<title>homesmillbrae.com &#187; Potrero Hill</title>
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		<title>Paragon Real Estate Group Announces Expansion in San Francisco</title>
		<link>http://homesmillbrae.com/2408/paragon-real-estate-group-announces-expansion-in-san-francisco/</link>
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		<pubDate>Fri, 27 Sep 2013 02:07:36 +0000</pubDate>
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		<description><![CDATA[Paragon Real Estate Group® first brokerage in San Francisco to provide Clarus touchCMA™ to its REALTORS® Paragon has always been a company that is light on its feet, highly responsive to new ideas and opportunities, and now the time has &#8230; <a href="http://homesmillbrae.com/2408/paragon-real-estate-group-announces-expansion-in-san-francisco/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>                    <img class="newsImage" src="http://homesmillbrae.com/wp-content/plugins/rss-poster/cache/370c9_gI_67128_paragon.jpg" width="250" height="48" alt="370c9 gI 67128 paragon Paragon Real Estate Group Announces Expansion in San Francisco"  title="Paragon Real Estate Group Announces Expansion in San Francisco" /></p>
<p>Paragon Real Estate Group® first brokerage in San Francisco to provide Clarus touchCMA™ to its REALTORS®</p>
<p>                    Paragon has always been a company that is light on its feet, highly responsive to new ideas and opportunities, and now the time has come to take big steps in virtually every facet of our business to take us to the next level &#8211; Paragon CEO Bob Dadurka.</p>
<p class="releaseDateline">San Francisco, CA (PRWEB) September 26, 2013 </p>
<p> “Since we opened our doors in 2004, we’ve been gratified by being able to build Paragon into one of the most successful <a href="http://www.paragon-re.com/" title="Real Estate Brokerages San Francisco" rel="nofollow">brokerages in San Francisco</a>. 2013 is shaping up to be our best year ever – with total sales up 20 percent and luxury home sales up a whopping 82 percent, we should go well beyond a billion dollars in sales – and our agents now have one of the highest averages sales per agent figures in the country. San Francisco has always been a very competitive market, the price point is very high and our clients are extremely sophisticated financially and technologically and in what they expect from the professionals who serve their needs. Paragon has always been a company that is light on its feet, highly responsive to new ideas and opportunities, and now the time has come to take big steps in virtually every facet of our business to take us to the next level,” Paragon CEO Bob Dadurka.</p>
<p>These steps include spinning off their investment <a href="http://www.paragon-re.com/" title="real estate San Francisco" rel="nofollow">real estate</a> division, already one of the biggest players in that market segment, into the separate Paragon Commercial Brokerage in beautiful new offices at 1700 California. Another big piece of the plan is the centralization of Paragon’s residential brokerage operations in the 4-story building they purchased and completely renovated at 1400 Van Ness. This will then be followed by the opening of new, mobile-oriented, hub offices in other areas of the city such as the luxury home market of Pacific Heights-Marina, Potrero Hill, South Beach-SoMa and the Hayes Valley-Noe Valley area. Paragon is also actively growing the number of agents working in Marin, Napa and Sonoma, where their business is growing quickly. According to Paragon Managing Broker, Sally Stull, “The way people do business is rapidly changing and the way our agents serve our clients is changing. Big old-style offices with desks and phones are much less important; cutting edge technology that improves client communications, property marketing and the delivery of highest quality market analytics is what helps our clients most and what they want. So we are moving resources from an older business model to this more dynamic and more mobile model. We are extremely excited about the large investments we’re making in improved technology and more streamlined operations right now. This will be a huge win-win for Paragon and for our customers.”</p>
<p>Paragon has been investing particularly heavily in new marketing technologies. Paragon’s Director of Brand and Digital Marketing Lisa M. Norman highlighted a few of the biggest initiatives: “Marketing is one of the core products a real estate brokerage offers its clients and Paragon has always invested heavily in stand-out marketing across the multiple media platforms. But now we’re taking a quantum leap in digital and mobile marketing. Both our website and new online resource, <a href="http://www.parascopesf.com" title="ParaScopeSF" rel="nofollow">ParaScopeSF</a>, offer comprehensive information about living in the Bay Area and its complex real estate market. We’re the first brokerage in San Francisco to offer touchCMA, a highly sophisticated iPad-based presentation and market analysis tool, to all our agents and clients. Paragon has moved to a new, mobile marketing platform, Imprev, that allows marketing staff and agents to create incredible materials from wherever they are in less time than ever.  As our footprint in the luxury home market grows by leaps and bounds, we are designing new programs and developing new partnerships to meet the special needs of that market segment. And finally, within the realm of traditional marketing, Paragon is redesigning and upgrading all its print marketing materials to a standard currently unmatched in San Francisco real estate sales.”</p>
<p>About the Company:</p>
<p>Paragon’s main residential office is at 1400 Van Ness Avenue in San Francisco and its Commercial Brokerage at 1700 California Street.  Paragon can be found online at paragon-re.com and ParaScopeSF.com.</p>
<p>                    <a></a><a></a><a></a><a></a><a href="http://www.addthis.com/bookmark.php" class="addthis_button_email at300b" target="_blank" title="Email a friend"><img align="bottom" width="54" height="17" border="0" src="http://homesmillbrae.com/wp-content/plugins/rss-poster/cache/370c9_button1-email.gif%20" alt=" Paragon Real Estate Group Announces Expansion in San Francisco"  title="Paragon Real Estate Group Announces Expansion in San Francisco" /></a></p>
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<p>Article source: <a href="http://www.prweb.com/releases/real-estate/San-Francisco/prweb11166036.htm">http://www.prweb.com/releases/real-estate/San-Francisco/prweb11166036.htm</a></p>]]></content:encoded>
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		<title>What you can rent in San Francisco for $3400 What you can rent in Potrero Hill &#8230;</title>
		<link>http://homesmillbrae.com/1684/what-you-can-rent-in-san-francisco-for-3400-what-you-can-rent-in-potrero-hill/</link>
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		<pubDate>Sat, 01 Sep 2012 03:20:04 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[SF Bay Area News]]></category>
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		<description><![CDATA[The Chronicle and BlockShopper San Francisco scour the Bay Area to find what range of properties renters can get for their money. This week What You Can Rent looks at homes in the $3,800 range. San Francisco 20 Beideman St. &#8230; <a href="http://homesmillbrae.com/1684/what-you-can-rent-in-san-francisco-for-3400-what-you-can-rent-in-potrero-hill/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The Chronicle and BlockShopper San Francisco scour the Bay Area to find what range of properties renters can get for their money. This week What You Can Rent looks at homes in the $3,800 range.</p>
<h3 class="subhead">San Francisco</h3>
<p>20 Beideman St.</p>
<p><strong>Beds: </strong>2 <strong>Baths: </strong>1.5 <strong>Square footage: </strong>1,000 <strong>Price: </strong>$3,400/month</p>
<p>This furnished two-bedroom condo is a top-floor unit with a townhouse-style floor plan. It has high ceilings, large windows and skylights. The office includes a pull-out sofa. Other features include a gas fireplace, window seat, front porch and radiant heat. The property also includes a deck off the kitchen and a private one-car garage. The building is within walking distance to shops, restaurants and nightlife in Fillmore, Japantown and NoPa.</p>
<p><em>Leasing agent: </em>Jeanne Zimmerman, McGuire <a href="http://www.sfgate.com/realestate/">Real Estate, (415) 901-2779, </p>
<p>jzimmermann@mcguire.com</p>
<h3 class="subhead">Potrero Hill, S.F.</h3>
<p>1651 18th St.</p>
<p><strong>Beds: </strong>2 <strong>Baths: </strong>2 <strong>Square footage: </strong>1,088 <strong>Price: </strong>$4,365/month</p>
<p>This two-bedroom, two-bath, two-level unit is in an award-winning David Baker building on the north slope of Potrero Hill. It has a shared deck and 10-foot windows that offer views of the city skyline. The master bath features Carrara marble countertops, along with glass and tile that surround a jetted tub. There are Caesarstone countertops and a natural stone backsplash in the kitchen, as well as stainless steel appliances and custom cabinetry. A terrace overlooks the community grounds.</p>
<p><em>Leasing agent: </em>Tatiana Chavez, Vanguard Properties, (415) 321-7092, tatiana@vanguardsf.com</p>
<p>Article source: <a href="http://www.sfgate.com/realestate/article/What-you-can-rent-in-San-Francisco-for-3-400-3832286.php">http://www.sfgate.com/realestate/article/What-you-can-rent-in-San-Francisco-for-3-400-3832286.php</a></p>]]></content:encoded>
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		<title>Yet Again, Local IPOs Make SF Real Estate Dearer Still</title>
		<link>http://homesmillbrae.com/1129/yet-again-local-ipos-make-sf-real-estate-dearer-still/</link>
		<comments>http://homesmillbrae.com/1129/yet-again-local-ipos-make-sf-real-estate-dearer-still/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 13:02:51 +0000</pubDate>
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		<description><![CDATA[Some employees already working for comanies recently made public feel compelled to buy now, before the fresh crop of Zynga/Yelp millionaires enter the competition. Seems these young folks basically all want the same house, in the same place:&#8221;a modern, open-plan &#8230; <a href="http://homesmillbrae.com/1129/yet-again-local-ipos-make-sf-real-estate-dearer-still/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Some employees already working for comanies recently made public feel compelled to buy now, before the fresh crop of Zynga/Yelp millionaires enter the competition. Seems these young folks basically all want the same house, in the same place:&#8221;a modern, open-plan home in the southern part of town that&#8217;s convenient to the city&#8217;s tech hub south of Market Street&#8221; and public transportation options.</p>
<p>Meanwhile, sellers in the know are waiting to list. <strong>&#8220;It seems foolish to put [my house] on the market when there are a thousand people down the street who are about to make a million dollars,&#8221; </strong>said SF homeowner Adam Holm, whose Potrero Hill home is easy walking distance to Zynga&#8217;s headquarters.<br />
· <a href="http://www.reuters.com/article/2011/11/23/us-realestate-sanfrancisco-idUSTRE7AM2KH20111123">IPOs Stoke San Francisco Housing Market</a> [Reuters]</p>
<p>Article source: <a href="http://sf.curbed.com/archives/2011/11/29/yet_again_local_ipos_make_sf_real_estate_dearer_still.php">http://sf.curbed.com/archives/2011/11/29/yet_again_local_ipos_make_sf_real_estate_dearer_still.php</a></p>]]></content:encoded>
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		<title>IPOs stoke San Francisco housing market</title>
		<link>http://homesmillbrae.com/1120/ipos-stoke-san-francisco-housing-market/</link>
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		<pubDate>Fri, 25 Nov 2011 06:37:34 +0000</pubDate>
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		<description><![CDATA[By Sarah McBride SAN FRANCISCO &#124; Wed Nov 23, 2011 5:45pm EST SAN FRANCISCO (Reuters) &#8211; Adam Holm has been looking to sell his three-bedroom Victorian house in San Francisco&#8217;s Potrero Hill neighborhood all year, but he needs one thing &#8230; <a href="http://homesmillbrae.com/1120/ipos-stoke-san-francisco-housing-market/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span><br />
<span></span></p>
<p class="byline">By Sarah McBride</p>
<p>
        <span class="location">SAN FRANCISCO</span> |<br />
        <span class="timestamp">Wed Nov 23, 2011 5:45pm EST</span>
        </p>
<p><span></span><span class="focusParagraph">
<p><span class="articleLocation">SAN FRANCISCO</span> (Reuters) &#8211; Adam Holm has been looking to sell his three-bedroom Victorian house in San Francisco&#8217;s Potrero Hill neighborhood all year, but he needs one thing to happen first: gaming-company Zynga&#8217;s initial public offering.</p>
<p></span><span></span>
<p>&#8220;It seems foolish to put it on the market before when there are a thousand people down the street who are about to make a million dollars,&#8221; said Holm. His place is within walking distance of Zynga&#8217;s headquarters, and he expects prices in the neighborhood to rise significantly in the wake of the IPO.</p>
<p><span></span>
<p>Holm, now working as a carpenter after being laid off as an architect, is taking in roommates, living in the basement and fixing the place up as he awaits what he expects will be his own IPO payday.</p>
<p><span></span>
<p>The IPO-driven real estate strategy is suddenly a common one in San Francisco as companies including Zynga and the review service Yelp prepare for public offerings. With the rise of secondary share markets that enable some employees of pre-public companies such as Facebook and Twitter to cash out, moreover, even the promise of an IPO is helping to drive residential real estate activity.</p>
<p><span></span>
<p>San Francisco had already enjoyed a healthier housing market than most places. But the competitive bidding in some city neighborhoods recently has taken real estate professionals by surprise, with prices up more than 15 percent from last year in some areas.</p>
<p><span></span>
<p>(For an interactive graphic on residential real estate prices in San Francisco, New York and Los Angeles, click <a href="http://graphics.thomsonreuters.com/11/11/US_SFRE1111_SC.html.">here</a>)</p>
<p><span></span>
<p>BEATING THE RUSH</p>
<p><span></span>
<p>Fear of a new wave of IPO millionaires has Patrick Streule, a 38-year-old engineering manager, on the hunt now.</p>
<p><span></span>
<p>This past Sunday he was checking out a $1.1 million property with beamed ceilings and sweeping views in San Francisco&#8217;s Noe Valley neighborhood &#8212; and evaluating the competition.</p>
<p><span></span>
<p>&#8220;The people who started working early on, they have a lot of stock options,&#8221; fretted Streule. He stood next to lush plants in the Japanese-inspired courtyard of the house as prospective buyers in their 20s and 30s streamed by him.</p>
<p><span></span>
<p>Streule worries that he&#8217;s after the same type of house that will appeal to IPO beneficiaries &#8212; a modern, open-plan home in the southern part of town that&#8217;s convenient to the city&#8217;s tech hub south of Market Street and also close to the freeways, trains and employee shuttle-bus stops that whisk commuters to Silicon Valley.</p>
<p><span></span>
<p>In Noe Valley, average prices per square foot for the three months through October are up 5 percent over last year, according to real-estate search company Trulia. In South of Market, known as SOMA, they are up 11 percent. In the eastern Potrero Hill district where Holm is hoping to sell to a Zynga employee, they&#8217;re up 16 percent.</p>
<p><span></span>
<p>Realtors say well priced inventory in those neighborhoods has grown tight. Silvia Camen, an agent with Coldwell Banker, said she has about a half-dozen clients who have been looking in Noe Valley for six months; earlier this month, one client offered about $100,000 over the $1.2 million asking price for a Noe Valley home, only to lose out to an all-cash buyer.</p>
<p><span></span>
<p>The median price of a single-family home in San Francisco County was $745,000 in October, up from $735,000 a year ago, according to the San Francisco Association of Realtors. For homes priced at $700,000 to $1.2 million, the supply on the market fell to two months from around four months a year ago.</p>
<p><span></span>
<p>San Francisco, where prices averaged $522 a square foot for the three months ended October 31, compared with $616 in 2007, is still more expensive than other big cities, Trulia data shows. Prices in the five boroughs of New York averaged $467 in the same time frame, Trulia says, compared to $525 in 2007, while in Los Angeles County they averaged $252, compared to $412 in 2007.</p>
<p><span></span>
<p>&#8220;San Francisco is a bit of an anomaly,&#8221; said Eric Wood, a mortgage broker who works with clients all over the Bay Area and does not see the same level of competition in areas such as Berkeley, where an average house might garner two offers, compared to four in San Francisco, he said.</p>
<p><span></span>
<p>TWITTER&#8217;S NEW DIGS</p>
<p><span></span>
<p>San Francisco&#8217;s southern neighborhoods are benefiting not just from the suddenly rich, but also from start-ups increasingly locating in the city rather than suburban Silicon Valley. Employees who like to live near work will drive up residential prices in nearby neighborhoods, the theory goes.</p>
<p><span></span>
<p>Twitter, for example, next year is set to move into a building on a dilapidated stretch of Market Street near San Francisco City Hall, about a mile away from the company&#8217;s current digs. By then, it should have around 1,500 employees, the company has said. Zynga, with 2,500 employees, is on Townsend Street, also in SOMA.</p>
<p><span></span>
<p>Index Ventures, a large European venture-capital firm, just opened its first U.S. offices and opted for SOMA rather than Silicon Valley; partner Mike Volpi says he enjoys being able to walk to many of his portfolio companies.</p>
<p><span></span>
<p>Even Silicon Valley companies like Facebook and Google (<span>GOOG.O</span>), eager to compete for young employees who often prefer city life, now have offices in the city and offer private transportation to shuttle city residents to the Valley.</p>
<p><span></span>
<p>The renewed strength in the local housing market has caught even some who work in real estate by surprise. Stephen Rossi, who heads business-services marketing at Trulia, wanted to move out of his SOMA condo and was planning to rent it out, thinking he couldn&#8217;t sell if for the roughly $760,000 he paid back in 2009.</p>
<p><span></span>
<p>But when a neighbor with an identical unit across the hall got multiple offers on his place and sold it in October for $800,000 to an employee at a cloud-based software company, Rossi had second thoughts. Rossi sold his condo two weeks ago to a bidder who had lost out on his neighbor&#8217;s home, also for $800,000, and had backup bids of his own.</p>
<p><span></span>
<p>&#8220;The market was stronger than I thought,&#8221; said Rossi.</p>
<p><span></span>
<p>(Reporting by Sarah McBride; editing by Jonathan Weber and John Wallace)</p>
<p><span></span></span></p>
<p>Article source: <a href="http://www.reuters.com/article/2011/11/23/us-realestate-sanfrancisco-idUSTRE7AM2KH20111123">http://www.reuters.com/article/2011/11/23/us-realestate-sanfrancisco-idUSTRE7AM2KH20111123</a></p>]]></content:encoded>
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		<title>San Francisco&#8217;s Home Sales Company, Climb Real Estate Group Announces they are &#8230;</title>
		<link>http://homesmillbrae.com/890/san-franciscos-home-sales-company-climb-real-estate-group-announces-they-are/</link>
		<comments>http://homesmillbrae.com/890/san-franciscos-home-sales-company-climb-real-estate-group-announces-they-are/#comments</comments>
		<pubDate>Sun, 25 Sep 2011 18:39:16 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[SF Bay Area News]]></category>
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		<description><![CDATA[Climb Real Estate Group announces that they are the #1 resale residential brokerage in San Francisco&#8217;s Soma, South Beach, and Mission Bay areas. San Francisco, CA (PRWEB) September 24, 2011 The number one resale residential brokerage in San Francisco&#8217;s Soma, &#8230; <a href="http://homesmillbrae.com/890/san-franciscos-home-sales-company-climb-real-estate-group-announces-they-are/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><i>Climb Real Estate Group announces that they are the #1 resale residential brokerage in San Francisco&#8217;s Soma, South Beach, and Mission Bay areas.</i></p>
<p class="releaseDateline">San Francisco, CA (PRWEB) September 24, 2011 </p>
<p> The number one resale residential brokerage in San Francisco&#8217;s Soma, South Beach, and Mission Bay areas is San Francisco&#8217;s <a href="http://www.homesalessanfranciscoca.com/" title="Climb Real Estate Group">home sales</a> company, Climb Real Estate Group.</p>
<p>In San Francisco MLS data for the 3rd quarter of 2011, Climb demonstrated that the brokerage was recently combining the sales volume of all condominium sales in Soma, South Beach, Rincon Hill and Mission Bay.</p>
<p>Fueled by low interest rates, the booming technology market, and San Francisco&#8217;s close proximity to Silicon Valley, condominium <a href="http://www.homesalessanfranciscoca.com/" title="Climb Real Estate Group">property sales</a> in the area have risen.</p>
<p>Dirk Kinley, Senior Broker Associate and owner, says, &#8220;I&#8217;m thrilled to announce our new position in the marketplace. This milestone could only be accomplished by our growing roster of agents, confidence from the buyers and sellers we represent, and brand recognition from consumers.&#8221;</p>
<p>Two new construction projects, Madrone by Bosa in Mission Bay and Homes on Esprit Park in Central Waterfront, place Climb Real Estate Group in an ideal location at the base of Potrero Hill.</p>
<p>A few of the interesting properties available include: The Clock Tower Lofts and The Oriental Warehouse in South Beach; Chelsea Park in Mission Dolores; The Comstock and Nob Hill; The Jackson Brewery and Soma Grand, in Soma; Royal Towers in Russian Hill; Candlestick Cove in Bayview Heights; The Residences at Jackson Square; The Potrero Square Lofts and The Potrero in Potrero Hill; the Pacific Cannery Lofts, 200 Second, and The Ellington in Oakland.</p>
<p>Interested buyers can visit the website <a href="http://www.climbsf.com"></a><a href="http://www.climbsf.com">www.climbsf.com</a> for more information, pictures and open houses on the extensive list of properties for sale and rent; call (415) 431-8888; or visit Climb Real Estate Group conveniently located on 16th Street and Rhode Island at the base of Potrero Hill. Also visit Climb Real Estate Group on facebook, twitter, and four square. Stay informed by signing up for the Climb Real Estate Newsletters and Market Intelligent Reports.</p>
<p>About Climb Real Estate<br />
<br />Climb Real Estate is a San Francisco-based real estate company that specializes in home sales and selling urban style properties that consists of new construction, historic loft conversions, live/work spaces, Victorian flats, modern condominiums, <a href="http://www.homesalessanfranciscoca.com/" title="Climb Real Estate Group">luxury homes</a> and modern single family homes. Climb Real Estate provides the top buyers and sellers in San Francisco providing property sales, marketing services, access to developer specials and new development projects, and experienced broker support.</p>
<p>###</p>
</p>
<p>For the original version on PRWeb visit: <a href="http://www.prweb.com/releases/prwebhome-sales/san-francisco/prweb8825703.htm"></a><a href="http://www.prweb.com/releases/prwebhome-sales/san-francisco/prweb8825703.htm">www.prweb.com/releases/prwebhome-sales/san-francisco/prweb8825703.htm</a></p>
<p>Article source: <a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/09/24/prweb8825703.DTL">http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/09/24/prweb8825703.DTL</a></p>]]></content:encoded>
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		<title>AREA Pays $60M for 422-Unit Portfolio</title>
		<link>http://homesmillbrae.com/867/area-pays-60m-for-422-unit-portfolio/</link>
		<comments>http://homesmillbrae.com/867/area-pays-60m-for-422-unit-portfolio/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 16:49:15 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[SF Bay Area News]]></category>
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		<description><![CDATA[Print Email ShareReprints News Tip? Get Alerts Disable this ad Join the thousands of real estate professionals that subscribe to the California AM Alert. Each and every morning, we deliver the important stories, data, analysis?as well as the opinions and &#8230; <a href="http://homesmillbrae.com/867/area-pays-60m-for-422-unit-portfolio/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>						<img src="http://homesmillbrae.com/wp-content/plugins/rss-poster/cache/45d3b_sf_2080gough.jpg" alt="45d3b sf 2080gough AREA Pays $60M for 422 Unit Portfolio"  title="AREA Pays $60M for 422 Unit Portfolio" />
<p class="caption">2080 Gough, one of the properties<br />in the 95% occupied portfolio.</p>
<p>(Mark Your Calendars: <strong>RealShare Apartments 2011</strong>, October 20 in Los Angeles).</p>
<p>SAN FRANCISCO-<strong>AREA Property Partners</strong> has acquired a 422-unit multifamily portfolio here for $59.6 million. “Plans for the properties include AREA’s proven strategy of revitalization, rehabilitation and repositioning of this formerly distressed portfolio,” says AREA partner <strong>James H. Simmons</strong>. </p>
<p>Simmons points out that the strategy will be accomplished by “implementing building-wide improvement programs that involve working with the City of San Francisco to cure violations and improve the overall physical condition of the assets. It is our primary objective that the residents continue to receive the highest level of service throughout the process.”</p>
<p>The 20-building, 95% occupied portfolio is located predominantly in the Downtown and Tenderloin neighborhoods of San Francisco. A few properties are located in the neighborhoods of Pacific Heights, Russian Hill and Potrero Hill.</p>
<p>The rent-regulated buildings, totaling 278,395 square feet, were built between 1911 and 1965, with the majority constructed in the early 1900’s. The portfolio’s condition is commensurate with rent-regulated properties of similar vintage throughout the greater San Francisco Bay Area, according to a prepared release.</p>
<p>The acquisition presents a unique opportunity to capitalize on improving fundamentals, as San Francisco is one of the top performing multifamily markets in the US, according to the release. The acquisition follows AREA’s long term buy-and-hold strategy of creating high-quality affordable workforce housing alternatives for residents of highly supply constrained markets such as the greater Bay Area, Simmons says. </p>
<p>“We are committed to providing safe and reasonably-priced work force housing for local families,” Simmons says.  “This acquisition fits squarely within our strategy of investing in and creating high-quality living alternatives in major metropolitan cities with significant demand for quality affordable housing.” </p>
<p>AREA currently owns or controls over 18,000 units under its domestic emerging markets strategy in major metropolitan areas such as New York, Washington DC and Newark, New Jersey.  The brokers on the transaction were <strong>Eastdil Secured</strong> and <strong>Marcus  Millichap</strong>.</p>
<p>Marcus  Millichap did not respond to GlobeSt.com queries by deadline on the seller’s identity. AREA Property Partners tells GlobeSt.com that it cannot disclose the name of the seller due to a confidentially agreement. AREA could not confirm further GlobeSt.com regarding specifics about the properties by deadline.</p>
<p class="snippet">Categories:</p>
<p>											West,<br />
											Multifamily,<br />
											Acquisitions/Dispositions,<br />
											San Francisco																		</p>
<p>							<!-- start author's bio --></p>
<p class="snippet">
						<img src="http://homesmillbrae.com/wp-content/plugins/rss-poster/cache/45d3b_la_nataliedolce.jpg" alt="45d3b la nataliedolce AREA Pays $60M for 422 Unit Portfolio" align="left" border="0" height="60" title="AREA Pays $60M for 422 Unit Portfolio" /><em><strong>Natalie Dolce</strong> Natalie Dolce, editor of the West Coast region for GlobeSt.com and Real Estate Forum, is responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, Natalie was Northeast bureau chief, covering New York City for GlobeSt.com. Dolce?s background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats Arthur Frommer?s Budget Travel magazine, FashionLedge.com, Co-Ed magazine, and has also freelanced for a number of publications including MSNBC.com and Museums New York magazine. <a href="http://www.globest.com/db/fdc.collector?client_id=globestform_id=maileditformlink_id=11">Contact Natalie Dolce</a>.</em>
					</p>
<p>				<!-- end author's bio --></p>
<p>Article source: <a href="http://www.globest.com/news/1997_1997/sanfrancisco/313855-1.html">http://www.globest.com/news/1997_1997/sanfrancisco/313855-1.html</a></p>]]></content:encoded>
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		<title>Archstone Acquires Development Site in San Francisco</title>
		<link>http://homesmillbrae.com/855/archstone-acquires-development-site-in-san-francisco/</link>
		<comments>http://homesmillbrae.com/855/archstone-acquires-development-site-in-san-francisco/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 16:05:36 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[SF Bay Area News]]></category>
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		<description><![CDATA[SAN FRANCISCO, Sep 07, 2011 (BUSINESS WIRE) &#8211; Archstone, a leader in apartment investment and operations, announced today that it has acquired a 3.15-acre development site in the Potrero Hill neighborhood in San Francisco. Archstone plans to build a 467-unit, &#8230; <a href="http://homesmillbrae.com/855/archstone-acquires-development-site-in-san-francisco/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>		<img src="http://homesmillbrae.com/wp-content/plugins/rss-poster/cache/a602c_PR-Logo-Businesswire.gif" title="Archstone Acquires Development Site in San Francisco" alt="a602c PR Logo Businesswire Archstone Acquires Development Site in San Francisco" /></p>
<p><!-- Methode filePath: "" -->
<p class="">
</p>
<p class="">
</p>
<p class="">
<p>SAN FRANCISCO, Sep 07, 2011 (BUSINESS WIRE) &#8211;<br />
Archstone, a leader in apartment investment and operations, announced<br />
      today that it has acquired a 3.15-acre development site in the Potrero<br />
      Hill neighborhood in San Francisco.</p>
<p class="">
<p>Archstone plans to build a 467-unit, well-appointed apartment community<br />
      on the parcel located at the corner of 16th and 7th<br />
      streets along Southern Embarcadero Freeway. Construction is expected to<br />
      begin by August of 2012.</p>
<p class="">
<p>&#8220;The Potrero Hill neighborhood is one of San Francisco&#8217;s most sought<br />
      after communities today,&#8221; said Neil Brown, Archstone&#8217;s chief development<br />
      officer. &#8220;It is home to a number of world-class employers, as well as<br />
      great retail and restaurant destinations. Like much of the San Francisco<br />
      Bay Area, one of our core markets, opportunities to build an apartment<br />
      community in Potrero Hill are extremely limited.&#8221;</p>
<p class="">
<p>The development site is also within a mile of dozens of high-technology<br />
      employers in the South of Market and Showplace Square neighborhoods. In<br />
      addition, the nearby Mission Bay neighborhood is anticipating the<br />
      creation of tens of thousands of employment opportunities from two new<br />
      developments &#8212; the University of California at San Francisco&#8217;s Medical<br />
      Center and Hospital and Salesforce.com&#8217;s global headquarters.</p>
<p class="">
<p>For residents working outside of the area, the San<br />
      Francisco apartments will be within one and a half miles of both a<br />
      CalTrain and a Bay Area Rapid Transit station. The public transit<br />
      systems offer easy access to a vast array of major employers in Silicon<br />
      Valley and the East Bay.</p>
<p class="">
<p>Also within a mile of the development site is an eclectic mix of popular<br />
      boutique shops, local restaurants and entertainment venues, including<br />
      Axis Cafe, the San Francisco Design Center and Bottom of the Hill.</p>
<p class="">
<p>&#8220;This is going to be an exciting place to live in an amazing<br />
      neighborhood,&#8221; said Richard Lamprecht, Archstone&#8217;s executive vice<br />
      president of development for the West Region. &#8220;We&#8217;re excited about this<br />
      acquisition and looking forward to beginning development on what will be<br />
      Archstone&#8217;s 22nd apartment community in the San Francisco Bay<br />
      Area.&#8221;</p>
<p class="">
<p>About Archstone</p>
<p class="">
<p>Archstone is a recognized leader in apartment investment and operations.<br />
      The company&#8217;s portfolio is concentrated in many of the most desirable<br />
      neighborhoods in and around Washington, D.C., Los Angeles, San Diego,<br />
      San Francisco, New York, Seattle and Boston. Archstone strives to<br />
      provide great apartment<br />
      rentals and great service to its customers&#8211;backed by service<br />
      guarantees. As of June 30, 2011, the company owned or had an ownership<br />
      position in 434 communities located in the United States and Europe,<br />
      representing 77,084 units, including units under construction. Utilizing<br />
      this tremendous amount of expertise and institutional knowledge,<br />
      Archstone now also offers comprehensive advisory services to owners and<br />
      lenders who want to maximize the value of their assets through Archstone<br />
      Real Estate Advisory Services.</p>
<p class="">
<p>SOURCE: Archstone</p>
<pre>

        Archstone
        Peter Jakel, 720-873-6392
        pjakel@archstonemail.com
</pre>
<p class="">
<p>Copyright Business Wire 2011<br />
                    <span class="endsquare" /></p>
<p class="emphasis">
<p>			<img src="http://homesmillbrae.com/wp-content/plugins/rss-poster/cache/ad52f_comtexsmall.jpg" alt="ad52f comtexsmall Archstone Acquires Development Site in San Francisco"  title="Archstone Acquires Development Site in San Francisco" /></p>
<p>Article source: <a href="http://www.marketwatch.com/story/archstone-acquires-development-site-in-san-francisco-2011-09-07">http://www.marketwatch.com/story/archstone-acquires-development-site-in-san-francisco-2011-09-07</a></p>]]></content:encoded>
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		<title>Zephyr Real Estate Opens New Location in Marin County</title>
		<link>http://homesmillbrae.com/594/zephyr-real-estate-opens-new-location-in-marin-county/</link>
		<comments>http://homesmillbrae.com/594/zephyr-real-estate-opens-new-location-in-marin-county/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 19:33:35 +0000</pubDate>
		<dc:creator></dc:creator>
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		<description><![CDATA[SAN FRANCISCO, CA&#8211;(Marketwire &#8211; Apr 25, 2011) &#8211; Zephyr Real Estate, a long-established market leader in San Francisco, has made the leap across the Golden Gate and opened a new location in Marin County. With a number of agents whose &#8230; <a href="http://homesmillbrae.com/594/zephyr-real-estate-opens-new-location-in-marin-county/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>SAN FRANCISCO, CA&#8211;(Marketwire &#8211; Apr 25, 2011) &#8211; Zephyr Real Estate, a long-established market leader in San Francisco, has made the leap across the Golden Gate and opened a new location in Marin County. With a number of agents whose market expertise extends north, the new location in Corte Madera connects Marin County and San Francisco to better serve client interests on both sides of the 1.7-mile span.</p>
<p>For those searching for wonders other than those found in the City, Marin County, which has much in common with San Francisco, also has much to contrast. Beautiful natural preserves dot the area as well as famous organic, sustainable agriculture. Muir Woods, Stinson Beach, the headlands and the seashore add to its beauty and attraction. Marin County is also home of Skywalker Ranch, which is the headquarters of Skywalker Sound, a division of Lucasfilm, Ltd. From charming Sausalito to the open space of Novato, from the island of Belvedere to quaint Larkspur, Marin County has much to offer those who are considering a move north.</p>
<p>For over 30 years, Zephyr has been a highly respected presence in the San Francisco Bay Area by clients as well as the entire real estate community. Zephyr is home to a close-knit group of individuals who provide creative, customized, professional and personable service to each client.</p>
<p>&#8220;The decision to open a business center in Marin was an easy one,&#8221; according to Matthew Borland, Partner and Sales Manager for the new location as well as Zephyr&#8217;s Pacific Heights and Potrero Hill offices in San Francisco. &#8220;We have a growing client base that extends into Marin County, and it is our highest priority to best serve the needs of all our clients and our agents.&#8221;</p>
<p>Zephyr now has a dozen real estate agents who are dedicated to serving both sides of the Golden Gate by working out of dual locations, one in San Francisco and the new location in Corte Madera. These agents include: Aldo Carobene, Cici Bonfiglio, Damon Knox, Danita Kulp, Gillian Pontes, Jane Mermelstein, Robert Dana, Robin Hubinsky, Silvana Messing, Stacey Lamirand, Susanna Townsend and Yael Dahan.</p>
<p>The office is located in Corte Madera at 201 Corte Madera Avenue. For more information, please visit <a href="http://ctt.marketwire.com/?release=747700id=266941type=1url=http%3a%2f%2fwww.zmarin.com%2f">www.zmarin.com</a> or call 415-329-6650.</p>
<p><strong>About Zephyr Real Estate<br /></strong>Founded in 1978, Zephyr Real Estate is San Francisco&#8217;s largest independent real estate firm with $1 billion in annual gross sales in 2010 and a current roster of more than 200 full-time agents. In 2010, Zephyr launched its new website, which has earned two web design awards, including the prestigious Interactive Media Award. Zephyr Real Estate is a member of the international relocation network, Leading Real Estate Companies of the World; the luxury real estate network, Who&#8217;s Who in Luxury Real Estate; and the local luxury marketing association, the Luxury Marketing Council of San Francisco. Zephyr has six strategically located offices in San Francisco, a business center in Marin County, and serves a large customer base throughout the San Francisco Bay Area. For more information, visit <a href="http://ctt.marketwire.com/?release=747700id=266944type=1url=http%3a%2f%2fwww.zephyrsf.com">www.zephyrsf.com</a>.</p>
<p>Article source: <a href="http://www.marketwire.com/press-release/zephyr-real-estate-opens-new-location-in-marin-county-1505922.htm">http://www.marketwire.com/press-release/zephyr-real-estate-opens-new-location-in-marin-county-1505922.htm</a></p>]]></content:encoded>
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		<title>Deal saves Blockbuster, some Bay Area stores</title>
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		<pubDate>Fri, 11 Mar 2011 05:51:14 +0000</pubDate>
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				<category><![CDATA[SF Bay Area News]]></category>
		<category><![CDATA[Bankruptcy Judge]]></category>
		<category><![CDATA[Blockbuster Stores]]></category>
		<category><![CDATA[Bondholders]]></category>
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		<category><![CDATA[Dallas Company]]></category>
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		<description><![CDATA[Blockbuster lives to fight another day, and so do a number of its stores in the Bay Area. But others will be closing their doors next month, despite the movie-rental chain&#8217;s last-minute reprieve from liquidation. A $229 million deal to &#8230; <a href="http://homesmillbrae.com/479/deal-saves-blockbuster-some-bay-area-stores/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong>Blockbuster</strong> lives to fight another day, and so do a number of its stores in the Bay Area. </p>
<p>But others will be closing their doors next month, despite the movie-rental chain&#8217;s last-minute reprieve from liquidation.</p>
<p>A $229 million deal to turn Blockbuster over to a group of hedge funds and Blockbuster bondholders was agreed to by a New York bankruptcy judge, after disgruntled creditors, including movie studios and Yahoo, signed on to a revised deal.</p>
<p>That means 17 Blockbuster stores out of 24 listed in the inner Bay Area will stay open, at least for a while longer. &#8220;We&#8217;re fine, we&#8217;re fine,&#8221; said a sales clerk in the Alameda store. </p>
<p>Of those scheduled to shut their doors in April, three are in San Francisco &#8211; on Church Street, Geary Street and 16th Street in Potrero Hill &#8211; and one each in Albany, San Leandro and Alamo. </p>
<p> But there could be more. The company, once the world&#8217;s largest movie-rental outlet, with 9,100 stores, reported a loss of $64.8 million in the last quarter. Under the purchase agreement signed with the hedge fund group last month, Blockbuster said 609 of its remaining 3,300 U.S. stores were to be shut as part of an &#8220;initial liquidation.&#8221; </p>
<p>A sales clerk at the Daly City Blockbuster, not currently on the list, said she&#8217;d been told hers might close in November. On the other hand, the Pinole store, which is on the list, might be re-evaluated, a sales clerk there had heard. </p>
<p> To what extent the new owners are re-evaluating remains to be seen. Having made what is called a &#8220;stalking horse&#8221; bid for the Dallas company, they might be looking to flip the property for a higher price.</p>
<p>Asked what she&#8217;s going to do in April, a sales clerk at the Church Street store replied, &#8220;Stand on a street corner, hope people feel sorry for me and give me money.&#8221;</p>
<p><strong>Coincidence?: </strong>Turns out the scheduled auction of the <strong>Westin San Francisco</strong>, which we noted in Thursday&#8217;s column, is off. The creditor seeking the foreclosure suddenly got the $22 million loan owed by the hotel&#8217;s owners, a <strong>Goldman Sachs </strong><a href="http://www.sfgate.com/realestate/">real estate</a> entity and a Dallas private-equity firm.</p>
<p>&#8220;The borrower paid off the loan in full (Wednesday) night,&#8221; said an attorney for the <strong>Carlton Group</strong>, a foreclosure and debt restructuring firm, after it had posted the auction notice that morning on behalf of its client, <strong>Deutsche Bank</strong>. </p>
<p>All this occurred after we made inquiries &#8211; which got the silent treatment &#8211; and a small item appeared in the <strong>Wall Street Journal</strong>. </p>
<p>News of the payment was e-mailed to interested parties Thursday morning, and showed up in bold capital letters on the Carlton Group&#8217;s website, over the original notice of the auction.</p>
<p>Dare we say The Chronicle gets results? </p>
<p><strong>Cold decaf: </strong>Remember how hard <strong>Peet&#8217;s Coffee  Tea </strong>tried to buy <strong>Diedrich Coffee</strong>, the Castroville (Monterey County) roastery and chief supplier to the fast-growing single-cup coffee market?</p>
<p>The Emeryville chain thought it had the $226 million deal closed in November 2009, when along came <strong>Green Mountain Coffee</strong>, known for its Keurig single-cup coffee dispensers and K-cup portion packs, and snatched it out of Peet&#8217;s hands with a better offer.</p>
<p>Adding insult to injury, the Vermont company on Thursday signed a partnership deal with <strong>Starbucks</strong>, under which the latter&#8217;s coffee (and its Tazo tea) will be sold in Green Mountain&#8217;s K-cups portion packs at Starbucks&#8217; 11,000 outlets, plus supermarkets, drugstores and other retail establishments throughout North America. </p>
<p>Instant reaction: Green Mountain shares up 41 percent at the close of trading Thursday; Starbucks up 10 percent.</p>
<p>Peet&#8217;s, down 11.5 percent.</p>
<p><strong>Good trade: </strong>Nice numbers for California&#8217;s exporters. They had the best January ever, according to trade figures released Thursday by the U.S. Commerce Department.</p>
<p>The state&#8217;s $11.75 billion worth of exports marked a 14.5 percent increase over January 2010, driven by both manufactured goods, and especially raw materials and agricultural products. This was in line with U.S. exports which rose to record levels. But other states did even better, with California&#8217;s share of the nation&#8217;s export pie falling, according to an analysis of the Commerce Department data by San Rafael&#8217;s <strong>Beacon Economics</strong>. (sfg.ly/iiE5jW)</p>
<p>Future prospects may depend on the price of oil, said <strong>Jock O&#8217;Connell</strong>, Beacon&#8217;s international trade expert. </p>
<p>&#8220;Economies tend to go wobbly and global supply chains start experiencing serious palpitations whenever oil futures float much over the $100 a barrel mark,&#8221; he said.</p>
<p><strong>Job grievance: </strong>It&#8217;s not exactly hi-ho, hi-ho, and off to work we go these days in the Golden State.</p>
<p>According to a just-released survey of &#8220;work environment well-being&#8221; in the nation&#8217;s 50 states, California dropped from sixth to 21st place. No. 1: South Dakota, followed by Nebraska, Montana, Wyoming and North Dakota. Unsurprisingly, &#8220;work environment well-being&#8221; was down nationally. </p>
<p>&#8220;Healthy behavior&#8221; and &#8220;emotional health&#8221; improved, however, while &#8220;physical health&#8221; stayed about the same in the latest Gallup-Healthways Well-Being Index, which measures good feelings in a number of categories.</p>
<p>The most well-being state overall, according to its rolling survey of 1,000 Americans: Hawaii. Other states feeling pretty good include Alaska, Colorado, Minnesota and Utah. California comes in at No. 18. (sfg.ly/hPBymj). </p>
<p class="dtlcomment">Blogging: <a href="http://www.sfgate.com/">www.sfgate.com/</a> columns/bottomline. Facebook page: sfg.ly/doACKM. Tweeting: @andrewsross. E-mail: bottomline@sfchronicle.com.</p>
<p>This article appeared on page <strong>D &#8211; 1</strong> of the San Francisco Chronicle</p>
<p>Article source: <a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/03/10/BU5C1I7HHK.DTL">http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/03/10/BU5C1I7HHK.DTL</a></p>]]></content:encoded>
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