The bank’s San Francisco Bay region, now stretching from the Peninsula north to Oregon, will continue to be overseen by Michael Billeci

Mark Calvey
Senior Reporter – San Francisco Business Times

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Wells Fargo 
 

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shuffled its San Francisco Bay Area market leadership as it seeks to boost efficiencies while growing revenue.

The bank’s (NYSE: WFC) San Francisco Bay region, now stretching from the Peninsula north to Oregon, will continue to be overseen by Michael Billeci, while Jim Foley’s Greater Bay Area region now includes the South Bay in addition to the East Bay.

The new San Francisco Bay region includes 139 branches, about $29 billion in deposits and 2,400 community banking employees.

The San Francisco Bay region’s new leadership includes Tracy Curtis, president of the San Francisco market, who was most recently region president for the Mount Diablo market; Wendy Haller president for the Peninsula market; and Greg Morgan, North Coast Valley market, which includes Napa, Sonoma and Solano counties.

Other moves in the region include Maggie Mui becoming regional director of “diverse segments,” with a focus on the Asian community; Joanne Schultz, former San Francisco regional president, taking on the new role of director of consumer credit and small business banking strategy for the San Francisco Bay region; and Randy Reynoso, division manager for business banking in the San Francisco Bay region and for commercial real estate lending statewide.

Reynoso, who came to Wells through its 2007 purchase of Placer Sierra Bank, said he’s spent this year doubling the number of bankers in the region pursuing business customers with $2 million to $25 million in annual revenue. The region now has 30 bankers calling on prospective business customers in this market segment, including those in light manufacturing as well as doctors and dentists.

“We don’t own the market, but we want to,” Reynoso said. “There’s great opportunity here.”

Mark Calvey covers banking and finance for the San Francisco Business Times.

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Article source: http://www.bizjournals.com/sanfrancisco/news/2011/10/05/wells-fargo-san-francisco-market.html