SAN FRANCISCO, CA, Nov 17, 2011 (MARKETWIRE via COMTEX) –
Zephyr Real Estate once again leads the race in technology advances
for the real estate industry. San Francisco home shoppers need look
no further than their iPhone to find every available listing in the
city with Zephyr Real Estate Search, now available in the iTunes
Store.

The Zephyr MLS-powered search makes it easy to find all available
properties for sale in San Francisco. It is the only app that allows
users to search by specific neighborhood rather than just by zip
code, leading to far more nuanced results. The app includes GPS
detection to search in nearby areas, or by any other criteria that is
a priority for those looking for San Francisco properties.

By electing to create a free MyZephyr account, even more features are
available. For example, users will be able to find additional
properties not available on public websites, search pending and sold
properties, save searches and favorites, rate properties, make
notations, share properties with others via email or on Facebook,
receive new listing and price reduction email alerts, and use
Zephyr’s exclusive Home Tour tool. The Home Tour tool allows the
creation of customized multi-point driving directions of up to ten
properties, which is particularly useful for planning a tour of
Sunday open homes. All of the personalized saved information, from
searches to tours, is available from anywhere for those with a
MyZephyr account, whether utilizing the full site or the app.

“We’ve seen a dramatic increase in mobile usage of our site over the
past year, and expect to only see that trend continue with the
expansion of the mobile market,” commented Randall Kostick, Chief
Operating Officer of Zephyr. “With a robust mobile experience in
place in a market area with too few good options in the real estate
sect, we expect to see our site and app traffic continue to trend
upward.”

Recognizing the proliferation of smartphones in the marketplace,
Zephyr’s mobile website provides those users with an app-like
experience so that all the tools and services are available to
non-iPhone users as well.

“The diligent and detailed process to develop this app was extensive
and reflects Zephyr’s commitment to create an easy-to-use tool for
our clients,” stated Hud Bixler, Director of Technology. “We
deliberately decided to develop a custom app rather than license
something ‘off the shelf’ so that the content would be more
localized, which we feel is crucial.”

Currently, the new Zephyr app serves San Francisco only; however,
development for additional cities in the Bay Area is planned.

About Zephyr Real Estate
Founded in 1978, Zephyr Real Estate is San
Francisco’s largest independent real estate firm with $1 billion in
annual gross sales in 2010 and a current roster of more than 200
full-time agents. In 2010, Zephyr launched its new website, which has
earned two web design awards, including the prestigious Interactive
Media Award. Zephyr Real Estate is a member of the international
relocation network, Leading Real Estate Companies of the World; the
luxury real estate network, Who’s Who in Luxury Real Estate; and the
local luxury marketing association, the Luxury Marketing Council of
San Francisco. Zephyr has six strategically located offices in San
Francisco, a business center in Marin County, and serves a large
customer base throughout the San Francisco Bay Area. For more
information, visit
www.zephyrsf.com .

        Contact:
        Melody Brown
        Zephyr Real Estate
        San Francisco, CA
        415.729.3555
        Email Contact

SOURCE: Zephyr Real Estate

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Article source: http://www.marketwatch.com/story/zephyr-real-estate-debuts-iphone-app-2011-11-17