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		<title>McGuire Real Estate Welcomes Lisa Vukovic to Its Marina Office</title>
		<link>http://homesmillbrae.com/2201/mcguire-real-estate-welcomes-lisa-vukovic-to-its-marina-office-3/</link>
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		<pubDate>Sun, 12 May 2013 09:28:11 +0000</pubDate>
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		<description><![CDATA[SAN FRANCISCO, CA, May 07, 2013 (Marketwired via COMTEX) &#8211; McGuire Real Estate is proud to welcome San Francisco real estate professional, Lisa Vukovic, to its flagship Marina Office, located at 2001 Lombard Street. Lisa grew up around real estate &#8230; <a href="http://homesmillbrae.com/2201/mcguire-real-estate-welcomes-lisa-vukovic-to-its-marina-office-3/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<article class=""><span /><br />
    <!-- Methode filePath: "" --></p>
<p class="">
<p class="">
<p>SAN FRANCISCO, CA, May 07, 2013 (Marketwired via COMTEX) &#8211;<br />
McGuire Real Estate is proud to welcome San Francisco real estate<br />
professional, Lisa Vukovic, to its flagship Marina Office, located at<br />
2001 Lombard Street.</p>
<p class="">
<p>Lisa grew up around real estate &#8212; her mother is a successful real<br />
estate broker in Northern California and her father is a general<br />
contractor in the Midwest &#8212; giving her a unique knowledge base that<br />
her clients can benefit from. She graduated from the University of<br />
California, Santa Barbara with a B.S. in Biology and also has a<br />
certification in Social Media Marketing from the University of San<br />
Francisco.</p>
<p class="">
<p>Lisa&#8217;s previous career in pharmaceutical sales taught her how to have<br />
a competitive edge led to her becoming a Top Producing Sales<br />
Professional with companies like Novartis Pharmaceuticals, Pfizer and<br />
Fidelis Diagnostics. With 15 years of sales experience, she&#8217;s no<br />
stranger to competitive market analysis, customer retention, and<br />
business development &#8212; as well as exploring every nook and cranny of<br />
the city! In 2009, Lisa received the &#8220;GM Award: For Outstanding<br />
Performance&#8221; and the 2007 &#8220;Performance Frontier Award: For<br />
Cultivating Key Opinion Leaders&#8221; in the academic and hospital<br />
settings at UCSF, Stanford and CPMC.</p>
<p class="">
<p>Lisa is a longtime homeowner and resident of San Francisco&#8217;s Nob Hill<br />
neighborhood. You can find Lisa on Twitter @LisaVukovic and Facebook<br />
at facebook.com/LisaVukovicMcguireRealEstate. Follow her weekly blog<br />
at LisaVRealty.com.</p>
<p class="">
<p>ABOUT MCGUIRE REAL ESTATE<br />
 McGuire Real Estate has been an integral<br />
part of the real estate scene in the San Francisco Bay Area for over<br />
90 years. A mid-sized, regional boutique, McGuire specializes in<br />
luxury real estate but applies the highest standards of service to<br />
properties in every price range, and to every client. Its customer<br />
first philosophy and local focus has proved to be a winning formula<br />
for this Bay Area real estate leader. McGuire&#8217;s affiliation with<br />
Luxury Portfolio successfully connects its clients and agents to a<br />
worldwide marketplace. McGuire operates three offices in San<br />
Francisco, one in Marin County, one in Burlingame serving the<br />
Peninsula, and one in Berkeley serving the East Bay.</p>
<p class="">
<p>To learn more about McGuire Real Estate, contact us at<br />
clientcare@mcguire.com, 1-800-4-RESULTS or visit mcguire.com.</p>
<p class="">
<p>Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2304410</p>
<pre>

        Contact:
        Kate Stephenson
        PR  Social Media Specialist
        McGuire Real Estate
        (415) 351.4672
        Email Contact
</pre>
<p class="">
<p>SOURCE: McGuire Real Estate</p>
<pre>

http://www2.marketwire.com/mw/emailprcntct?id=C0866EC294E9E794
</pre>
<p class="">
<p>(C) 2013  Marketwire L.P.  All rights reserved.<br />
                    <span class="endsquare" /></p>
</article>
<p>Article source: <a href="http://www.marketwatch.com/story/mcguire-real-estate-welcomes-lisa-vukovic-to-its-marina-office-2013-05-07">http://www.marketwatch.com/story/mcguire-real-estate-welcomes-lisa-vukovic-to-its-marina-office-2013-05-07</a></p>]]></content:encoded>
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		<title>McGuire Real Estate Welcomes Lisa Vukovic to Its Marina Office</title>
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		<pubDate>Wed, 08 May 2013 14:41:13 +0000</pubDate>
		<dc:creator></dc:creator>
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		<description><![CDATA[McGuire Real Estate Welcomes Lisa Vukovic to Its Marina Office SAN FRANCISCO, CA&#8211;(Marketwired &#8211; May 7, 2013) &#8211; McGuire Real Estate is proud to welcome San Francisco real estate professional, Lisa Vukovic, to its flagship Marina Office, located at 2001 &#8230; <a href="http://homesmillbrae.com/2194/mcguire-real-estate-welcomes-lisa-vukovic-to-its-marina-office-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h3 class="byline"></h3>
<p>
  McGuire Real Estate Welcomes Lisa Vukovic to Its Marina Office </p>
<p>
  SAN FRANCISCO, CA&#8211;(Marketwired &#8211; May 7, 2013) &#8211; McGuire Real Estate is proud to welcome San Francisco real estate professional, Lisa Vukovic, to its flagship Marina Office, located at 2001 Lombard Street. </p>
<p>
  Lisa grew up around real estate &#8212; her mother is a successful real estate broker in Northern California and her father is a general contractor in the Midwest &#8212; giving her a unique knowledge base that her clients can benefit from. She graduated from the University of California, Santa Barbara with a B.S. in Biology and also has a certification in Social Media Marketing from the University of San Francisco. </p>
<p>
  Lisa&#8217;s previous career in pharmaceutical sales taught her how to have a competitive edge led to her becoming a Top Producing Sales Professional with companies like Novartis Pharmaceuticals, Pfizer and Fidelis Diagnostics. With 15 years of sales experience, she&#8217;s no stranger to competitive market analysis, customer retention, and business development &#8212; as well as exploring every nook and cranny of the city! In 2009, Lisa received the &#8220;GM Award: For Outstanding Performance&#8221; and the 2007 &#8220;Performance Frontier Award: For Cultivating Key Opinion Leaders&#8221; in the academic and hospital settings at UCSF, Stanford and CPMC. </p>
<p>
  Lisa is a longtime homeowner and resident of San Francisco&#8217;s Nob Hill neighborhood. You can find Lisa on Twitter @LisaVukovic and Facebook at facebook.com/LisaVukovicMcguireRealEstate. Follow her weekly blog at LisaVRealty.com. </p>
<p>
  ABOUT MCGUIRE REAL ESTATE </p>
<p>
  McGuire Real Estate has been an integral part of the real estate scene in the San Francisco Bay Area for over 90 years. A mid-sized, regional boutique, McGuire specializes in luxury real estate but applies the highest standards of service to properties in every price range, and to every client. Its customer first philosophy and local focus has proved to be a winning formula for this Bay Area real estate leader. McGuire&#8217;s affiliation with Luxury Portfolio successfully connects its clients and agents to a worldwide marketplace. McGuire operates three offices in San Francisco, one in Marin County, one in Burlingame serving the Peninsula, and one in Berkeley serving the East Bay. </p>
<p>
  To learn more about McGuire Real Estate, contact us at clientcare@mcguire.com, 1-800-4-RESULTS or visit mcguire.com. </p>
<p>
  Contact: </p>
<p>
  Kate Stephenson </p>
<p>
  PR  Social Media Specialist </p>
<p>
  McGuire Real Estate </p>
<p>
  (415) 351.4672 </p>
<p>
  Email Contact </p>
<p><!-- article end --></p>
<p>Article source: <a href="http://online.wsj.com/article/PR-CO-20130507-914777.html">http://online.wsj.com/article/PR-CO-20130507-914777.html</a></p>]]></content:encoded>
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		<title>McGuire Real Estate Welcomes Lisa Vukovic to Its Marina Office</title>
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		<pubDate>Tue, 07 May 2013 20:40:24 +0000</pubDate>
		<dc:creator></dc:creator>
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		<description><![CDATA[McGuire Real Estate Welcomes Lisa Vukovic to Its Marina Office SAN FRANCISCO, CA&#8211;(Marketwired &#8211; May 7, 2013) &#8211; McGuire Real Estate is proud to welcome San Francisco real estate professional, Lisa Vukovic, to its flagship Marina Office, located at 2001 &#8230; <a href="http://homesmillbrae.com/2193/mcguire-real-estate-welcomes-lisa-vukovic-to-its-marina-office/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h3 class="byline"></h3>
<p>
  McGuire Real Estate Welcomes Lisa Vukovic to Its Marina Office </p>
<p>
  SAN FRANCISCO, CA&#8211;(Marketwired &#8211; May 7, 2013) &#8211; McGuire Real Estate is proud to welcome San Francisco real estate professional, Lisa Vukovic, to its flagship Marina Office, located at 2001 Lombard Street. </p>
<p>
  Lisa grew up around real estate &#8212; her mother is a successful real estate broker in Northern California and her father is a general contractor in the Midwest &#8212; giving her a unique knowledge base that her clients can benefit from. She graduated from the University of California, Santa Barbara with a B.S. in Biology and also has a certification in Social Media Marketing from the University of San Francisco. </p>
<p>
  Lisa&#8217;s previous career in pharmaceutical sales taught her how to have a competitive edge led to her becoming a Top Producing Sales Professional with companies like Novartis Pharmaceuticals, Pfizer and Fidelis Diagnostics. With 15 years of sales experience, she&#8217;s no stranger to competitive market analysis, customer retention, and business development &#8212; as well as exploring every nook and cranny of the city! In 2009, Lisa received the &#8220;GM Award: For Outstanding Performance&#8221; and the 2007 &#8220;Performance Frontier Award: For Cultivating Key Opinion Leaders&#8221; in the academic and hospital settings at UCSF, Stanford and CPMC. </p>
<p>
  Lisa is a longtime homeowner and resident of San Francisco&#8217;s Nob Hill neighborhood. You can find Lisa on Twitter @LisaVukovic and Facebook at facebook.com/LisaVukovicMcguireRealEstate. Follow her weekly blog at LisaVRealty.com. </p>
<p>
  ABOUT MCGUIRE REAL ESTATE </p>
<p>
  McGuire Real Estate has been an integral part of the real estate scene in the San Francisco Bay Area for over 90 years. A mid-sized, regional boutique, McGuire specializes in luxury real estate but applies the highest standards of service to properties in every price range, and to every client. Its customer first philosophy and local focus has proved to be a winning formula for this Bay Area real estate leader. McGuire&#8217;s affiliation with Luxury Portfolio successfully connects its clients and agents to a worldwide marketplace. McGuire operates three offices in San Francisco, one in Marin County, one in Burlingame serving the Peninsula, and one in Berkeley serving the East Bay. </p>
<p>
  To learn more about McGuire Real Estate, contact us at clientcare@mcguire.com, 1-800-4-RESULTS or visit mcguire.com. </p>
<p>
  Contact: </p>
<p>
  Kate Stephenson </p>
<p>
  PR  Social Media Specialist </p>
<p>
  McGuire Real Estate </p>
<p>
  (415) 351.4672 </p>
<p>
  Email Contact </p>
<p><!-- article end --></p>
<p>Article source: <a href="http://online.wsj.com/article/PR-CO-20130507-914777.html?mod=googlenews_wsj">http://online.wsj.com/article/PR-CO-20130507-914777.html?mod=googlenews_wsj</a></p>]]></content:encoded>
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		<title>San Francisco&#8217;s Home Sales Company, Climb Real Estate Group Announces they are &#8230;</title>
		<link>http://homesmillbrae.com/890/san-franciscos-home-sales-company-climb-real-estate-group-announces-they-are/</link>
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		<pubDate>Sun, 25 Sep 2011 18:39:16 +0000</pubDate>
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		<description><![CDATA[Climb Real Estate Group announces that they are the #1 resale residential brokerage in San Francisco&#8217;s Soma, South Beach, and Mission Bay areas. San Francisco, CA (PRWEB) September 24, 2011 The number one resale residential brokerage in San Francisco&#8217;s Soma, &#8230; <a href="http://homesmillbrae.com/890/san-franciscos-home-sales-company-climb-real-estate-group-announces-they-are/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><i>Climb Real Estate Group announces that they are the #1 resale residential brokerage in San Francisco&#8217;s Soma, South Beach, and Mission Bay areas.</i></p>
<p class="releaseDateline">San Francisco, CA (PRWEB) September 24, 2011 </p>
<p> The number one resale residential brokerage in San Francisco&#8217;s Soma, South Beach, and Mission Bay areas is San Francisco&#8217;s <a href="http://www.homesalessanfranciscoca.com/" title="Climb Real Estate Group">home sales</a> company, Climb Real Estate Group.</p>
<p>In San Francisco MLS data for the 3rd quarter of 2011, Climb demonstrated that the brokerage was recently combining the sales volume of all condominium sales in Soma, South Beach, Rincon Hill and Mission Bay.</p>
<p>Fueled by low interest rates, the booming technology market, and San Francisco&#8217;s close proximity to Silicon Valley, condominium <a href="http://www.homesalessanfranciscoca.com/" title="Climb Real Estate Group">property sales</a> in the area have risen.</p>
<p>Dirk Kinley, Senior Broker Associate and owner, says, &#8220;I&#8217;m thrilled to announce our new position in the marketplace. This milestone could only be accomplished by our growing roster of agents, confidence from the buyers and sellers we represent, and brand recognition from consumers.&#8221;</p>
<p>Two new construction projects, Madrone by Bosa in Mission Bay and Homes on Esprit Park in Central Waterfront, place Climb Real Estate Group in an ideal location at the base of Potrero Hill.</p>
<p>A few of the interesting properties available include: The Clock Tower Lofts and The Oriental Warehouse in South Beach; Chelsea Park in Mission Dolores; The Comstock and Nob Hill; The Jackson Brewery and Soma Grand, in Soma; Royal Towers in Russian Hill; Candlestick Cove in Bayview Heights; The Residences at Jackson Square; The Potrero Square Lofts and The Potrero in Potrero Hill; the Pacific Cannery Lofts, 200 Second, and The Ellington in Oakland.</p>
<p>Interested buyers can visit the website <a href="http://www.climbsf.com"></a><a href="http://www.climbsf.com">www.climbsf.com</a> for more information, pictures and open houses on the extensive list of properties for sale and rent; call (415) 431-8888; or visit Climb Real Estate Group conveniently located on 16th Street and Rhode Island at the base of Potrero Hill. Also visit Climb Real Estate Group on facebook, twitter, and four square. Stay informed by signing up for the Climb Real Estate Newsletters and Market Intelligent Reports.</p>
<p>About Climb Real Estate<br />
<br />Climb Real Estate is a San Francisco-based real estate company that specializes in home sales and selling urban style properties that consists of new construction, historic loft conversions, live/work spaces, Victorian flats, modern condominiums, <a href="http://www.homesalessanfranciscoca.com/" title="Climb Real Estate Group">luxury homes</a> and modern single family homes. Climb Real Estate provides the top buyers and sellers in San Francisco providing property sales, marketing services, access to developer specials and new development projects, and experienced broker support.</p>
<p>###</p>
</p>
<p>For the original version on PRWeb visit: <a href="http://www.prweb.com/releases/prwebhome-sales/san-francisco/prweb8825703.htm"></a><a href="http://www.prweb.com/releases/prwebhome-sales/san-francisco/prweb8825703.htm">www.prweb.com/releases/prwebhome-sales/san-francisco/prweb8825703.htm</a></p>
<p>Article source: <a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/09/24/prweb8825703.DTL">http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/09/24/prweb8825703.DTL</a></p>]]></content:encoded>
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		<title>San Francisco &#8216;Vertigo&#8217; Hotels Miss Boom as Demand Shifts</title>
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		<pubDate>Tue, 30 Aug 2011 09:30:05 +0000</pubDate>
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		<description><![CDATA[August 29, 2011, 3:43 PM EDT By Dan Levy and Nadja Brandt (Updates with room revenue in 18th paragraph; embargoed for use at 12:01 a.m. New York time on Aug. 30.) Aug. 29 (Bloomberg) &#8212; San Francisco’s Nob Hill, the &#8230; <a href="http://homesmillbrae.com/843/san-francisco-vertigo-hotels-miss-boom-as-demand-shifts/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>						<span class="date">August 29, 2011, 3:43 PM EDT</span>			</p>
<p class="partner">
						<cite>By Dan Levy and Nadja Brandt</cite>
					</p>
<p>(Updates with room revenue in 18th paragraph; embargoed for use at 12:01 a.m. New York time on Aug. 30.)</p>
<p class="indent">     Aug. 29 (Bloomberg) &#8212; San Francisco’s Nob Hill, the posh neighborhood overlooking downtown and the bay, may continue to be left out of a thriving market for hotel sales in the city as investors focus on the area surrounding the convention center.</p>
<p class="indent">     Buyers paid a record $780 million for hotels in the 12 months through June, a 75 percent increase from the previous year, according to broker Atlas Hospitality Group, whose data go back to 1991. Operating costs won’t grow as fast as the amounts lodging companies can charge guests, so future increases in room rates will go primarily to the bottom line of owners and operators, said Tom Callahan, president of PKF Consulting USA.</p>
<p class="indent">     “San Francisco has never been this hot, ever,” Alan Reay, president of Irvine, California-based Atlas Hospitality, said in a telephone interview. “You have a low cost of capital, pent-up demand and properties that wouldn’t normally come to market.”</p>
<p class="indent">     The city’s revenue per available room, a measure of rates and occupancy that is the most important metric for hotel investors, is projected to rise 15 percent this year, more than double the U.S. average, according to San Francisco-based PKF. No new hotels are planned for at least five years, capping the supply at about 33,000 rooms, Callahan said.</p>
<p class="indent">     Business at the Moscone Center convention complex, which has helped fill rooms in the South of Market area, will increase conference-related hotel bookings by 7.5 percent this year, the first annual gain since 2008, according to a forecast by the San Francisco Travel Association.</p>
<p class="center">                       Where Sinatra Sang</p>
<p class="indent">     Hotel buyers are favoring the area over Nob Hill, where Frank Sinatra and Ella Fitzgerald sang in nightclubs and Hitchcock filmed scenes for “Vertigo.” It has been a favored locale for the wealthy since a cable car line was installed on California Street in 1873, according to Kevin Starr, California’s former state librarian.</p>
<p class="indent">     “Nob Hill is almost like an island up there,” Callahan said. “It’s got a great name, but if you are a traveling person you want to be proximate to South of Market, the convention center, the business community.”</p>
<p class="indent">     San Francisco’s hotel-investment boom has been evident in the sales of Union Square’s JW Marriott for $96 million in February; the Westin in the South of Market area for $172 million in March; and the Financial District’s Mandarin Oriental for $63 million in May, the most expensive transaction on a per- room basis, according to Atlas Hospitality.</p>
<p class="indent">     The sales surge may be blunted by the 13 percent slide in the Standard  Poor’s 500 Index since July 22, even with expected increases in San Francisco’s overall daily room rates and occupancies, said Michael Depatie, chief executive officer of Kimpton Hotel  Restaurant Group LLC.</p>
<p class="center">                      ‘Things Will Change’</p>
<p class="indent">     “It’s highly likely things will change,” said Depatie, whose San Francisco-based company sold the Monaco San Francisco in Union Square in September of last year and the Argonaut in Fisherman’s Wharf in February. Those two, along with the Sir Francis Drake in Union Square, which Kimpton operates, sold for a combined $242.5 million. “Demand is linked to the economy.”</p>
<p class="indent">     Real estate investment trusts, among the most active buyers of San Francisco properties, may have used up their funds set aside for acquisitions and now face retrenchment with share prices down, said David Loeb, hotel analyst at Milwaukee-based wealth manager Robert W. Baird  Co.</p>
<p class="indent">     Chesapeake Lodging Trust, based in Annapolis, Maryland, purchased Le Meridien San Francisco in the Financial District for $143 million in December and the Hotel Adagio in Union Square for $42.2 million in July, while Pebblebrook Hotel Trust, in Bethesda, Maryland, bought the Argonaut for $84 million and the Sir Francis Drake for $90 million, according to PKF.</p>
<p class="center">                        Decisions Delayed</p>
<p class="indent">     Would-be buyers will delay decisions until after September at the earliest to see how much companies intend to spend on year-end travel, according to Loeb.</p>
<p class="indent">     “Why not wait to buy until you know the economic forecast?” he said. “If it’s your last chance, you want to make sure it’s a home run.”</p>
<p class="indent">     While properties in other parts of the city are selling, Nob Hill hotels remain on the market. Among them are the InterContinental Mark Hopkins, whose Top o’ the Mark bar is off limits to Jimmy Stewart’s “Vertigo” character because of its precipitous view, and the Fairmont, where Tony Bennett publicly debuted his signature song “I Left My Heart in San Francisco” 50 years ago in the hotel’s Venetian Room.</p>
<p class="center">                       ‘Exudes the Poetry’</p>
<p class="indent">     “It exudes the poetry of urban life, like Sloane Square in London, the Rue du Bac in Paris, or any comparable area,” Starr, the former state librarian, said of Nob Hill. He has a home in San Francisco and is now a history professor at the University of Southern California in Los Angeles.</p>
<p class="indent">     Even with its storied past, Nob Hill is underperforming the rest of San Francisco. In July, the hotel occupancy rate was 92 percent in Fisherman’s Wharf, 90 percent in South of Market, 89 percent in Union Square and 86 percent in Nob Hill, according to Smith Travel Research Inc. in Hendersonville, Tennessee.</p>
<p class="indent">     Citywide, the rate was 79 percent this year through July, approaching the 81 percent record set in the like period of 2000. Revenue per available room averaged $129.68, the highest for January through July since Smith Travel began tracking the industry in 1987.</p>
<p class="indent">     South of Market had the highest average nightly revenue per available room for the first seven months of the year at $147.06, followed by Nob Hill at $144.69, Union Square at $123.45 and Fisherman’s Wharf at $116.68, according to Smith Travel.</p>
<p class="center">                      Accelerated Momentum</p>
<p class="indent">     “The momentum toward South of Market was already going on before I came on board five years ago, but it’s accelerated within the last couple of years,” said Doug Housley, general manager of the Four Seasons Hotel on Market Street, which opened in 2001 as the district, also known as SOMA, was taking off.</p>
<p class="indent">     A rough part of town for most of the 20th century, South of Market was transformed during the mid-1990s technology boom with rediscovered streets, rebuilt warehouses and a new Third Street home for the San Francisco Museum of Modern Art, which led more arts groups to move to the area. The Giants baseball stadium followed in 2000, and a new convention center wing opened in 2003, adding 50 percent more space and increased foot traffic.</p>
<p class="indent">     “The area around the convention center has become this hub of activity, which is continuing to grow and definitely has had an impact on hotels on the north side,” said Lew Wolff, co- founder of Los Angeles-based Maritz, Wolff  Co., which owns the Fairmont with Saudi Prince Alwaleed bin Talal.</p>
<p class="center">                    Condo Conversion Stalled</p>
<p class="indent">     Wolff’s attempt to convert some of the 591 guest rooms to condominiums stalled when city officials failed to act on his request before a deadline shut the door on all condo conversions. Wolff blamed the defeat on opposition from hotel unions, who feared that eliminating hotel rooms would result in fewer jobs.</p>
<p class="indent">     “San Francisco has the highest union costs relative to achievable room rates, and that could be a concern to somebody interested in buying a hotel here,” Wolff said.</p>
<p class="indent">     The Fairmont, which opened in 1907 and was featured in the 1980s TV series “Hotel,” is located on the cable car line and an “icon of the city,” said Reay of Atlas Hospitality. Also for sale on the line are the Huntington Hotel, owned by the Cope family, and Stanford Court Renaissance, operated by Marriott International Inc.</p>
<p class="indent">     Even U.S. presidents seem to be part of the shift away from the stately lodgings that, as the Bennett tune says, reside “high on a hill.” Bill Clinton often stayed at the Fairmont during visits to the Bay Area, while President Barack Obama has twice opted for South of Market’s InterContinental San Francisco on Howard Street.</p>
<p class="indent">     “The desirability of Nob Hill is down,” said Callahan of PKF. “It hasn’t fallen off the edge of the world for someone who remembers the heyday. But for young people, not a chance.”</p>
<p>&#8211;Editors: Daniel Taub, Stephen West</p>
<p>-0- Aug/29/2011 19:20 GMT</p>
<p>To contact the reporters on this story: Dan Levy in San Francisco at dlevy13@bloomberg.net; Nadja Brandt in Los Angeles at nbrandt@bloomberg.net</p>
<p>To contact the editor responsible for this story: Kara Wetzel at kwetzel@bloomberg.net</p>
<p>Article source: <a href="http://www.businessweek.com/news/2011-08-29/san-francisco-vertigo-hotels-miss-boom-as-demand-shifts.html">http://www.businessweek.com/news/2011-08-29/san-francisco-vertigo-hotels-miss-boom-as-demand-shifts.html</a></p>]]></content:encoded>
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		<title>San Francisco Hotel Boom Avoids Nob Hill as Demand Shifts South</title>
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		<pubDate>Sat, 27 Aug 2011 08:56:33 +0000</pubDate>
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		<description><![CDATA[A booming hotel sales market in San Francisco may continue to avoid properties on Nob Hill, the posh neighborhood overlooking downtown and the bay, as buyers focus on the area surrounding the city’s convention center. Investors paid a record $780 &#8230; <a href="http://homesmillbrae.com/838/san-francisco-hotel-boom-avoids-nob-hill-as-demand-shifts-south/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>A booming hotel sales market in <a href="http://topics.bloomberg.com/san-francisco/">San<br />
Francisco</a> may continue to avoid properties on Nob Hill, the posh<br />
neighborhood overlooking downtown and the bay, as buyers focus<br />
on the area surrounding the city’s convention center. </p>
<p>Investors paid a record $780 million for hotels in the 12<br />
months through June, a 75 percent increase from the previous<br />
year, according to broker Atlas Hospitality Group, whose data go<br />
back to 1991. Operating costs won’t grow as fast as the amounts<br />
lodging companies can charge guests, so future increases in room<br />
rates will go primarily to the bottom line of owners and<br />
operators, said Tom Callahan, president of <a href="http://www.pkfc.com/en/" title="Open Web Site" rel="external">PKF Consulting USA</a>. </p>
<p>“San Francisco has never been this hot, ever,” Alan Reay,<br />
president of Irvine, California-based Atlas Hospitality, said in<br />
a telephone interview. “You have a low cost of capital, pent-up<br />
demand and properties that wouldn’t normally come to market.” </p>
<p>The city’s revenue per available room, a measure of rates<br />
and occupancy that is the most important metric for hotel<br />
investors, is projected to rise 15 percent this year, more than<br />
double the U.S. average, according to San Francisco-based PKF.<br />
No new hotels are planned for at least five years, capping the<br />
supply at about 33,000 rooms, Callahan said. </p>
<p>Business at the Moscone Center convention complex, which<br />
has helped fill rooms in the South of Market area, will increase<br />
conference-related hotel bookings by 7.5 percent this year, the<br />
first annual gain since 2008, according to a forecast by the San<br />
Francisco Travel Association. </p>
<h2>Where Sinatra Sang </h2>
<p>Hotel buyers are favoring the area over Nob Hill, where<br />
<a href="http://topics.bloomberg.com/frank-sinatra/">Frank Sinatra</a> and Ella Fitzgerald sang in nightclubs and<br />
Hitchcock filmed scenes for “<a href="http://articles.sfgate.com/2008-07-06/entertainment/17172770_1_vertigo-madeleine-identity-crisis" title="Open Web Site" rel="external">Vertigo</a>.” It has been a favored<br />
locale for the wealthy since a cable car line was installed on<br />
<a href="http://topics.bloomberg.com/california/">California</a> Street in 1873, according to Kevin Starr,<br />
California’s former state librarian. </p>
<p>“Nob Hill is almost like an island up there,” Callahan<br />
said. “It’s got a great name, but if you are a traveling person<br />
you want to be proximate to South of Market, the convention<br />
center, the business community.” </p>
<p>San Francisco’s hotel-investment boom has been evident in<br />
the sales of Union Square’s JW Marriott for $96 million in<br />
February; the Westin in the South of Market area for $172<br />
million in March; and the Financial District’s Mandarin Oriental<br />
for $63 million in May, the most expensive transaction on a per-<br />
room basis, according to Atlas Hospitality. </p>
<p>The sales surge may be blunted by the 13 percent slide in<br />
the Standard  Poor’s 500 Index since July 22, even with<br />
expected increases in San Francisco’s overall daily room rates<br />
and occupancies, said Michael Depatie, chief executive officer<br />
of Kimpton Hotel  Restaurant Group LLC. </p>
<h2>‘Things Will Change’ </h2>
<p>“It’s highly likely things will change,” said Depatie,<br />
whose San Francisco-based company sold the Monaco San Francisco<br />
in Union Square in September of last year and the Argonaut in<br />
Fisherman’s Wharf in February. Those two, along with the Sir<br />
Francis Drake in Union Square, which Kimpton operates, sold for<br />
a combined $242.5 million. “Demand is linked to the economy.” </p>
<p>Real estate investment trusts, among the most active buyers<br />
of San Francisco properties, may have used up their funds set<br />
aside for acquisitions and now face retrenchment with share<br />
prices down, said <a href="http://topics.bloomberg.com/david-loeb/">David Loeb</a>, hotel analyst at Milwaukee-based<br />
wealth manager Robert W. Baird  Co. </p>
<p><a href="http://www.bloomberg.com/apps/quote?ticker=CHSP:US" title="Get Quote" class="web_ticker">Chesapeake Lodging Trust (CHSP)</a>, based in Annapolis, <a href="http://topics.bloomberg.com/maryland/">Maryland</a>,<br />
purchased Le Meridien San Francisco in the Financial District<br />
for $143 million in December and the Hotel Adagio in Union<br />
Square for $42.2 million in July, while <a href="http://www.bloomberg.com/apps/quote?ticker=PEB:US" title="Get Quote" class="web_ticker">Pebblebrook Hotel Trust (PEB)</a>,<br />
in Bethesda, Maryland, bought the Argonaut for $84 million and<br />
the Sir Francis Drake for $90 million, according to PKF. </p>
<h2>Decisions Delayed </h2>
<p>Would-be buyers will delay decisions until after September<br />
at the earliest to see how much companies intend to spend on<br />
year-end travel, according to Loeb. </p>
<p>“Why not wait to buy until you know the economic<br />
forecast?” he said. “If it’s your last chance, you want to<br />
make sure it’s a home run.” </p>
<p>While properties in other parts of the city are selling,<br />
Nob Hill hotels remain on the market. Among them are the<br />
InterContinental Mark Hopkins, whose Top o’ the Mark bar is off<br />
limits to <a href="http://topics.bloomberg.com/jimmy-stewart/">Jimmy Stewart</a>’s “Vertigo” character because of its<br />
precipitous view, and the Fairmont, where <a href="http://topics.bloomberg.com/tony-bennett/">Tony Bennett</a> publicly<br />
debuted his signature song “I Left My Heart in San Francisco”<br />
50 years ago in the hotel’s Venetian Room. </p>
<h2>‘Exudes the Poetry’ </h2>
<p>“It exudes the poetry of urban life, like Sloane Square in<br />
<a href="http://topics.bloomberg.com/london/">London</a>, the Rue du Bac in Paris, or any comparable area,”<br />
Starr, the former state librarian, said of Nob Hill. He has a<br />
home in San Francisco and is now a history professor at the<br />
University of <a href="http://topics.bloomberg.com/southern-california/">Southern California</a> in Los Angeles. </p>
<p>Even with its storied past, Nob Hill is underperforming the<br />
rest of San Francisco. In July, the hotel occupancy rate was 92<br />
percent in Fisherman’s Wharf, 90 percent in South of Market, 89<br />
percent in Union Square and 86 percent in Nob Hill, according to<br />
<a href="http://www.str.com" title="Open Web Site" rel="external">Smith Travel Research Inc.</a> in Hendersonville, <a href="http://topics.bloomberg.com/tennessee/">Tennessee</a>.<br />
Citywide, the rate was 79 percent this year through July,<br />
approaching the 81 percent record set in the like period of<br />
2000. </p>
<p>South of Market had the highest average nightly revenue per<br />
available room for the first seven months of the year at<br />
$147.06, followed by Nob Hill at $144.69, Union Square at<br />
$123.45 and Fisherman’s Wharf at $116.68, according to Smith<br />
Travel. </p>
<h2>Accelerated Momentum </h2>
<p>“The momentum toward South of Market was already going on<br />
before I came on board five years ago, but it’s accelerated<br />
within the last couple of years,” said Doug Housley, general<br />
manager of the <a href="http://www.fourseasons.com/sanfrancisco/pageb/?source=gaw11sfoS01creative=8436460843gclid=CLHAv93m7aoCFcnc4AodqGnwPw" title="Open Web Site" rel="external">Four Seasons Hotel</a> on Market Street, which opened<br />
in 2001 as the district, also known as SOMA, was taking off. </p>
<p>A rough part of town for most of the 20th century, South of<br />
Market was transformed during the mid-1990s technology boom with<br />
rediscovered streets, rebuilt warehouses and a new Third Street<br />
home for the <a href="http://www.sfmoma.org/" title="Open Web Site" rel="external">San Francisco Museum of Modern Art</a>, which led more<br />
arts groups to move to the area. The Giants baseball stadium<br />
followed in 2000, and a new convention center wing opened in<br />
2003, adding 50 percent more space and increased foot traffic. </p>
<p>“The area around the convention center has become this hub<br />
of activity, which is continuing to grow and definitely has had<br />
an impact on hotels on the north side,” said Lew Wolff, co-<br />
founder of Los Angeles-based Maritz, Wolff  Co., which owns the<br />
Fairmont with Saudi Prince Alwaleed bin Talal. </p>
<h2>Condo Conversion Stalled </h2>
<p>Wolff’s attempt to convert some of the 591 guest rooms to<br />
condominiums stalled when city officials failed to act on his<br />
request before a deadline shut the door on all condo<br />
conversions. Wolff blamed the defeat on opposition from hotel<br />
unions, who feared that eliminating hotel rooms would result in<br />
fewer jobs. </p>
<p>“San Francisco has the highest union costs relative to<br />
achievable room rates, and that could be a concern to somebody<br />
interested in buying a hotel here,” Wolff said. </p>
<p>The Fairmont, which opened in 1907 and was featured in the<br />
1980s TV series “Hotel,” is located on the cable car line and<br />
an “icon of the city,” said Reay of Atlas Hospitality. Also<br />
for sale on the line are the <a href="http://www.huntingtonhotel.com/our_story/" title="Open Web Site" rel="external">Huntington Hotel</a>, owned by the Cope<br />
family, and Stanford Court Renaissance, operated by Marriott<br />
International Inc. </p>
<p>Even U.S. presidents seem to be part of the shift away from<br />
the stately lodgings that, as the Bennett tune says, reside<br />
“high on a hill.” <a href="http://topics.bloomberg.com/bill-clinton/">Bill Clinton</a> often stayed at the Fairmont<br />
during visits to the Bay Area, while President Barack  Obama has<br />
twice opted for South of Market’s InterContinental San Francisco<br />
on Howard Street. </p>
<p>“The desirability of Nob Hill is down,” said Callahan of<br />
PKF. “It hasn’t fallen off the edge of the world for someone<br />
who remembers the heyday. But for young people, not a chance.” </p>
<p>To contact the reporters on this story:<br />
Dan Levy in San Francisco at<br />
dlevy13@bloomberg.net;<br />
Nadja Brandt in <a href="http://topics.bloomberg.com/los-angeles/">Los Angeles</a> at<br />
nbrandt@bloomberg.net </p>
<p>To contact the editor responsible for this story:<br />
Kara Wetzel at<br />
kwetzel@bloomberg.net </p>
<p>Article source: <a href="http://www.bloomberg.com/news/2011-08-27/san-francisco-hotel-boom-avoids-nob-hill-as-demand-shifts-south.html">http://www.bloomberg.com/news/2011-08-27/san-francisco-hotel-boom-avoids-nob-hill-as-demand-shifts-south.html</a></p>]]></content:encoded>
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