“We started combing Craigslist, and when we filtered by the neighborhoods we want and our maximum price of $2,000 for a two-bedroom, there is almost nothing,” Austin said. “It was just shocking to me.”

They broadened their search to the East Bay. Even there, “You show up at an open house and it’s really intimidating,” he said. “There are 20 other couples already ready to apply.”

They decided to “get creative and get off the Craigslist merry-go-round,” he said, posting their search on Facebook and placing their own Craigslist “apartment wanted” ad. A Facebook friend shared a tip on an Oakland apartment that may work out for them.

Their story is typical of San Francisco’s overheated rental market, where well-compensated tech workers are flocking to desirable neighborhoods, driving up prices and locking out those who aren’t big earners. The chichi areas, which also are closest to convenient transit, are hardest to break into. And the competition is spilling over into the East Bay.

“The Bay Area is growing in an extraordinary, unprecedented way,” said Sarah Bridge, owner of Novato’s RealFacts, which tracks apartment prices nationwide at buildings with 50 or more units.

“It has to do with job growth,” she said. “It’s a gold-rush mentality where the best and the brightest come to the Bay Area. The trend is for Gen Y folks, which is mostly what employers are hiring, and that particular generation has a preference for the urban core.”

San Francisco rents rose 15.8 percent in the first quarter of this year compared with the same time last year, to an average of $2,663 for all size units, according to RealFacts. Studio apartments average $2,075, up 16.5 percent in a year. The steepest rise came in one-bedroom, one-bathroom apartments, which are now $2,611 – up 19.9 percent in the past year and up 30 percent from just two years ago.

Growth was also strong in San Mateo County, where units of all sizes average $2,003, a 15.6 percent annual increase, RealFacts said. In Santa Clara County, the $1,857 average rent is a 12.5 percent annual increase. For Alameda County, the $1,519 average rent is up 7 percent – still a big increase compared with other areas of the country.

“When you see markets like Oakland with rental growth, it’s because it has proximity to San Francisco rather than in and of itself doing anything,” Bridge said.

San Francisco is the most expensive metropolitan area in the country for renters, according to a recent report from the National Low Income Housing Coalition, which compared rents to wages. The going rate for a two-bedroom apartment in the counties of San Francisco, Marin and San Mateo requires a $76,200 annual income, the report said. By contrast, the New York metropolitan area, which includes eight counties, requires a $56,950 annual salary.

Even well-paid workers can find it hard to navigate San Francisco’s blood-sport rental market.

That’s spurred the creation of services targeting them. Real estate agent Wendy Willbanks last year decided to become a scout, or “rental concierge,” for apartment hunters, calling her business She Moves You (shemovesyou.com).

“I swoop in and beat the competition,” Willbanks said. “It’s a fast track to jumping them ahead of the long lines of other applicants (and) landing a rental property in San Francisco without wasting time.”

After nailing down her clients’ wish lists, Willbanks sifts through listings and attends open houses, armed with her clients’ credit reports and renter profiles. She photographs and videos the spaces. Some clients, such as people moving from elsewhere in the country, decide on apartments based purely on her scouting.

Article source: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2012/05/09/BU551OD1PL.DTL&tsp=1