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		<title>The Evolution of Protest: The Bay Area Has Been Shaped by Dissent, But No &#8230;</title>
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		<pubDate>Thu, 13 Mar 2014 20:55:22 +0000</pubDate>
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		<description><![CDATA[The first salvo in the great tech-bus wars was fired on a crisp Friday morning in December. News from the front was, of course, live-tweeted. The correspondent in this case was Craig Frost, a Google employee whose charter bus ambled &#8230; <a href="http://homesmillbrae.com/2623/the-evolution-of-protest-the-bay-area-has-been-shaped-by-dissent-but-no/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The first salvo in the great tech-bus wars was fired on a crisp Friday morning in December. News from the front was, of course, live-tweeted.</p>
<p>The correspondent in this case was Craig Frost, a Google employee whose charter bus ambled toward a busy intersection at Seventh and Adeline streets in Oakland around 8:30 a.m., only to be blocked by a man in a trucker hat, and a woman in sunglasses. They unfurled a banner. It read &#8220;Fuck Off Google.&#8221;</p>
<p>Frost tweeted the next sequence of events as other protesters gathered around the bus. Someone hurled a blunt object — either a rock or a sparkplug, Frost thought — and shattered one of the vehicle&#8217;s side windows. When protesters dispersed, they left behind stray paper fliers with a typed-out manifesto.</p>
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<p>&#8220;In case you&#8217;re wondering why this is happening, we&#8217;ll be extremely clear,&#8221; the piece began. &#8220;The people outside your Google bus serve you coffee, watch your kids, have sex with you for money, make you food, and are being driven out of their neighborhoods.&#8221;</p>
<p>The tech charter buses — big, sleek, equipped with Wi-Fi and upholstered seating — have come to signify the Bay Area&#8217;s nouveau riche, many of whom travel 30 or 40 miles each way to their jobs in Silicon Valley. By enabling that commute, the buses allow tech employees to live in San Francisco, Oakland, or Berkeley, where they raise the median income, ratchet up local real estate prices, and transform working-class neighborhoods into chi-chi retail corridors. In the process, they have displaced long-time residents and helped transform the urban environment through a concatenation of circumstances that no single Google employee could control.</p>
<p>&#8220;You are not innocent victims,&#8221; the flier went on. &#8220;Without you, the housing prices would not be rising, and we would not be facing eviction and foreclosure.&#8221;</p>
<p>Frost explained, in a series of tweets, that he&#8217;d moved to the Bay Area from Los Angeles to be closer to his in-laws, and that he drives a full hour to Oakland to catch the bus to Mountain View, for a job he started in January. &#8220;I can&#8217;t afford to live closer,&#8221; he tweeted, woefully, to the metro journalists who began following his feed for protest updates. &#8220;&#8230;When my lease is up I may try to move closer. It&#8217;s not about me you know. My wife has a job close to where we are now.&#8221;</p>
<p>Frost&#8217;s tweets — captured, screen-grabbed, and reprinted in numerous media blogs that day — portrayed a guy who&#8217;d stepped onto a battlefield, when he was just trying to get to work. He and his Google co-workers had become accomplices to all the land-grabbing, real estate speculation, and deepening income divisions that plague the Bay Area even as it&#8217;s been enriched by the tech boom. Their bus had become a totem in a tumultuous class war. And now, that war had become violent. Sort of.</p>
<p>It turned out that several atomized groups had staged bus blockades throughout San Francisco and Oakland that Friday. Protesters representing Eviction Free San Francisco obstructed an Apple shuttle at 24th and Valencia streets, waving cardboard &#8220;Evicted&#8221; signs in the shape of Google navigation points, and a banner with the slogan &#8220;Get Off the Bus; Join Us.&#8221; A different group blocked off a Google bus as it pulled into the MacArthur BART station, its front window bearing a tell-tale &#8220;Bus to MTV [Mountain View]&#8221; sign. Clad in North Face windbreakers and skinny jeans, the protesters looked nearly indistinguishable from their tech counterparts inside.</p>
<p>These protests don&#8217;t have quite the tectonic force of, say, the 1955 bus boycott in Montgomery, Ala. Unlike the civil rights movement, which aimed to repeal Jim Crow laws, or the gay rights movement, which aimed to abolish DOMA, the tech bus backlash doesn&#8217;t have a distinct endgame. Tech employees don&#8217;t have marching orders to displace ordinary residents; there isn&#8217;t a single, malevolent Silicon Valley bogeyman who is trying to strip San Francisco of its essential character.</p>
<p>Yet on one level at least, the bus protests have been massively successful. In two months, they&#8217;ve garnered national media attention, despite having lean production values and a small pool of organizers. They&#8217;ve used a repository of symbols to create a powerful visual tableau: that of the scrappy proletariat standing in front of big, insular tech. They&#8217;ve enabled San Franciscans to wield an old style of protest against a new, ascendant economy. They transmit a provocative message, even if the goal is illusory.</p>
<p>Any human can stand in the way of a bus, after all. But he can&#8217;t stop the engine of progress behind it.</p>
<hr />
On the morning of Dec. 9 — almost two weeks before the bus blockade that ensnared Frost — a small, bespectacled, ginger-haired man emerged from somewhere behind a Google coach on Valencia Street, to badger a group of protesters.</p>
<p>&#8220;Look, I can pay my rent — can you pay your rent?&#8221; he demanded, waving an arm hysterically at a protest organizer named Erin McElroy. &#8220;Well then you know what?&#8221; he continued, &#8220;Why don&#8217;t you go to a city where you can afford it — you know? &#8216;Cause this is a city for the right people who can afford it. If you can&#8217;t afford it, it&#8217;s time for you to leave.&#8221;</p>
<p>Article source: <a href="http://www.sfweekly.com/2014-02-19/news/evolution-of-protest-google-tech-bus-apple/">http://www.sfweekly.com/2014-02-19/news/evolution-of-protest-google-tech-bus-apple/</a></p>]]></content:encoded>
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		<title>American Housecleaning in San Francisco Launches Cleaning Services for &#8230;</title>
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		<pubDate>Thu, 26 Sep 2013 08:05:57 +0000</pubDate>
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		<description><![CDATA[American House Cleaning in San Francisco Menlo Park, CA (PRWEB) September 26, 2013 Every real estate agent knows how important it is to properly stage a home that they have put on the market for sale. A well-staged home means &#8230; <a href="http://homesmillbrae.com/2406/american-housecleaning-in-san-francisco-launches-cleaning-services-for/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>About American House Cleaning<br />
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		<pubDate>Tue, 24 Sep 2013 01:58:28 +0000</pubDate>
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		<description><![CDATA[It&#8217;s exactly what Washington native Ben Miller has been waiting for. He and his brother Dan founded Fundrise, a company that facilitates crowdfunding for local real estate development. The brothers actually started two years ago, wrangling through a little-known exemption &#8230; <a href="http://homesmillbrae.com/2401/real-estates-new-frontier-crowdfunding/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>  It&#8217;s exactly what Washington native Ben Miller has been waiting for. He and his brother Dan founded <a class="inline_asset" href="https://fundrise.com" target="_blank">Fundrise</a>, a company that facilitates crowdfunding for local real estate development. The brothers actually started two years ago, wrangling through a little-known exemption in regulations. They found Regulation A, which allowed them to market to unaccredited investors, as long as those investors were local and could utilize the projects themselves. It was very complex and limited, but it was a start. </p>
<p>  &#8220;I submit my offering to the SEC beforehand, and they review it and clear it,&#8221; explained Ben Miller, standing in the shell of a crowdfunded building on D.C.&#8217;s H Street NE, a transitional neighborhood on the outskirts of Capitol Hill. &#8220;We&#8217;re then allowed to let everyone invest. You don&#8217;t have to be accredited, and it really fully democratizes the investment in our city.&#8221; </p>
<p>  Fundrise raises money from hundreds of locals, who invested on average $1,000 each. In return, the investors get an ownership share of the building, as well as a percentage of the income from rent and appreciation. They can also get perks, like discounts at merchants in the buildings. Miller is turning the H Street building into what he hopes will be a popular new restaurant, market and bar on a street where flashy new eateries and boutiques are sprouting from empty lots and boarded up buildings.  </p>
<p>  (<em>Read more</em>: Crowdfunding for medical devices hits Web)</p>
<p>  &#8220;The public will help you build your real estate, but actually over time you realize that the public is an incredible partner, is an incredible asset. You democratize an investment in real estate, not only do you get capital, you actually get a social power that wasn&#8217;t possible before,&#8221; said Miller. </p>
<p>  Now that the rules against marketing to investors are gone, Fundrise and others like it can solicit funds far more easily. Owning a part of a building can now be just a click away. In fact, the Miller brothers have already shifted the focus of their business from real estate development to a web platform that will help others use crowdfunding for real estate. </p>
<p>Article source: <a href="http://www.cnbc.com/id/101054808">http://www.cnbc.com/id/101054808</a></p>]]></content:encoded>
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		<description><![CDATA[The housing rebound has helped about 150,000 underwater Bay Area homeowners regain equity &#8211; the fastest rebound rate in the country &#8211; although about 200,000 still owe more than their homes are worth, according to a real estate report. Throughout &#8230; <a href="http://homesmillbrae.com/2377/bay-area-leads-in-underwater-mortgage-rebounds-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The housing rebound has helped about 150,000 underwater Bay Area homeowners regain equity &#8211; the fastest rebound rate in the country &#8211; although about 200,000 still owe more than their homes are worth, according to a real estate report. </p>
<p>Throughout the nine-county region, about 18 percent of all homes with a mortgage &#8211; or 205,819 homes &#8211; were underwater as of June 30, according to real estate service Zillow.com. That&#8217;s a big comeback from just 15 months earlier, when negative equity peaked both locally and nationally.</p>
<p> In late March 2012, almost a third of Bay Area homeowners with mortgages &#8211; 31.2 percent, or 355,879 homes &#8211; had loans larger than their house&#8217;s value.</p>
<p>About one-third of homes are owned outright with no mortgage; they are excluded from the percentage rates.</p>
<p>&#8220;The Bay Area is getting out of negative equity at a much faster pace than anywhere else in the country,&#8221; said Stan Humphries, chief economist for Zillow. &#8220;It was a huge percentage point decrease there. Nationally the decrease is much smaller.&#8221;</p>
<p>Nationwide, the negative equity rate is 23.8 percent of mortgaged homes, Zillow said. </p>
<h3 class="subhead">Home prices surge</h3>
<p>Most of the gains are because of a surge in home prices as local real estate markets have grown heated. A smaller share stems from underwater homes changing hands, either as foreclosures or short sales, thus wiping out their negative equity.</p>
<p>The report comes as Richmond &#8211; among the areas most underwater &#8211; considers taking the radical step of invoking eminent domain to forcibly seize underwater mortgages and slash their principal to restore some equity to the homeowners. Richmond says the goal is to prevent foreclosures and stabilize neighborhoods.</p>
<p>Being underwater has huge implications for a homeowner, particularly when combined with a financial shock &#8211; death, divorce, job loss or mortgage payments resetting higher, for instance. </p>
<p>People who have equity in their homes, the largest asset for most Americans, generally have more consumer confidence. </p>
<p>&#8220;Homeowners feeling like they are richer in home values does translates to them feeling a bit &#8216;spendier&#8217; on the consumer side of their expenditures, which will strengthen broader economic recovery,&#8221; Humphries said. </p>
<p>Not surprisingly, negative equity is most prevalent in areas that were ravished by foreclosures. The Solano County communities of Vallejo, Fairfield and Suisan City have underwater rates above 47 percent of mortgaged homes. </p>
<p>The Contra Costa towns of Pittsburg, Richmond, Antioch, Hercules and Oakley have rates well above 40 percent. Some Oakland ZIP codes also have high rates. </p>
<p>Even more relevant, in those areas it&#8217;s not just that many homes are underwater, it&#8217;s that they are deeply underwater, with significant percentages owing more than twice their home&#8217;s value. That means homeowners in those areas are unlikely to reach positive equity for many years.</p>
<p>By contrast, in the affluent areas of San Francisco, San Mateo and Marin counties, not only are far fewer homeowners underwater, most are underwater by smaller percentages. That means they have hope that the rising market will lift them into positive equity within a short time frame.</p>
<p>Underwater homes are among the reasons the real estate market has faced a limited supply of inventory. </p>
<p>&#8220;You&#8217;re still not seeing folks who bought in 2006 selling now because they&#8217;re not above water yet,&#8221; said Kevin Kieffer of Keller Williams Realty in Danville.</p>
</p>
<h3 class="subhead">Fewer short sales</h3>
<p>As equity continues to rise, more homes should hit the market. </p>
<p>&#8220;Our expectation is that a lot of people recently freed from negative equity will start to sell their homes, which will ease inventory constraints,&#8221; Humphries said. </p>
<p>The decrease in underwater homes is also borne out in far fewer short sales &#8211; homes sold for less than is owed on the mortgage.</p>
<p>&#8220;Short sales have dwindled down to hardly anything now,&#8221; Kieffer said. &#8220;There are only four active (short sale listings) in central (Alameda) county. </p>
<p>&#8220;The banks are not pushing hard for short sales the way they once were. I think they&#8217;re waiting to ride out this market for the upside. They don&#8217;t want to have to go through the expense of a short sale.&#8221;</p>
<p class="dtlcomment">Carolyn Said is a San Francisco Chronicle staff writer. E-mail: csaid@sfchronicle.com Twitter: <a href="http://twitter.com/csaid">@csaid</a></p>
<p>Article source: <a href="http://www.sfgate.com/realestate/article/Bay-Area-leads-in-underwater-mortgage-rebounds-4772598.php">http://www.sfgate.com/realestate/article/Bay-Area-leads-in-underwater-mortgage-rebounds-4772598.php</a></p>]]></content:encoded>
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		<title>Bay Area leads in underwater mortgage rebounds</title>
		<link>http://homesmillbrae.com/2373/bay-area-leads-in-underwater-mortgage-rebounds/</link>
		<comments>http://homesmillbrae.com/2373/bay-area-leads-in-underwater-mortgage-rebounds/#comments</comments>
		<pubDate>Sat, 31 Aug 2013 00:22:17 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[SF Bay Area News]]></category>
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		<description><![CDATA[The housing rebound has helped about 150,000 underwater Bay Area homeowners regain equity &#8211; the fastest rebound rate in the country &#8211; although about 200,000 still owe more than their homes are worth, according to a real estate report. Throughout &#8230; <a href="http://homesmillbrae.com/2373/bay-area-leads-in-underwater-mortgage-rebounds/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The housing rebound has helped about 150,000 underwater Bay Area homeowners regain equity &#8211; the fastest rebound rate in the country &#8211; although about 200,000 still owe more than their homes are worth, according to a real estate report. </p>
<p>Throughout the nine-county region, about 18 percent of all homes with a mortgage &#8211; or 205,819 homes &#8211; were underwater as of June 30, according to real estate service Zillow.com. That&#8217;s a big comeback from just 15 months earlier, when negative equity peaked both locally and nationally.</p>
<p> In late March 2012, almost a third of Bay Area homeowners with mortgages &#8211; 31.2 percent, or 355,879 homes &#8211; had loans larger than their house&#8217;s value.</p>
<p>About one-third of homes are owned outright with no mortgage; they are excluded from the percentage rates.</p>
<p>&#8220;The Bay Area is getting out of negative equity at a much faster pace than anywhere else in the country,&#8221; said Stan Humphries, chief economist for Zillow. &#8220;It was a huge percentage point decrease there. Nationally the decrease is much smaller.&#8221;</p>
<p>Nationwide, the negative equity rate is 23.8 percent of mortgaged homes, Zillow said. </p>
<h3 class="subhead">Home prices surge</h3>
<p>Most of the gains are because of a surge in home prices as local real estate markets have grown heated. A smaller share stems from underwater homes changing hands, either as foreclosures or short sales, thus wiping out their negative equity.</p>
<p>The report comes as Richmond &#8211; among the areas most underwater &#8211; considers taking the radical step of invoking eminent domain to forcibly seize underwater mortgages and slash their principal to restore some equity to the homeowners. Richmond says the goal is to prevent foreclosures and stabilize neighborhoods.</p>
<p>Being underwater has huge implications for a homeowner, particularly when combined with a financial shock &#8211; death, divorce, job loss or mortgage payments resetting higher, for instance. </p>
<p>People who have equity in their homes, the largest asset for most Americans, generally have more consumer confidence. </p>
<p>&#8220;Homeowners feeling like they are richer in home values does translates to them feeling a bit &#8216;spendier&#8217; on the consumer side of their expenditures, which will strengthen broader economic recovery,&#8221; Humphries said. </p>
<p>Not surprisingly, negative equity is most prevalent in areas that were ravished by foreclosures. The Solano County communities of Vallejo, Fairfield and Suisan City have underwater rates above 47 percent of mortgaged homes. </p>
<p>The Contra Costa towns of Pittsburg, Richmond, Antioch, Hercules and Oakley have rates well above 40 percent. Some Oakland ZIP codes also have high rates. </p>
<p>Even more relevant, in those areas it&#8217;s not just that many homes are underwater, it&#8217;s that they are deeply underwater, with significant percentages owing more than twice their home&#8217;s value. That means homeowners in those areas are unlikely to reach positive equity for many years.</p>
<p>By contrast, in the affluent areas of San Francisco, San Mateo and Marin counties, not only are far fewer homeowners underwater, most are underwater by smaller percentages. That means they have hope that the rising market will lift them into positive equity within a short time frame.</p>
<p>Underwater homes are among the reasons the real estate market has faced a limited supply of inventory. </p>
<p>&#8220;You&#8217;re still not seeing folks who bought in 2006 selling now because they&#8217;re not above water yet,&#8221; said Kevin Kieffer of Keller Williams Realty in Danville.</p>
</p>
<h3 class="subhead">Fewer short sales</h3>
<p>As equity continues to rise, more homes should hit the market. </p>
<p>&#8220;Our expectation is that a lot of people recently freed from negative equity will start to sell their homes, which will ease inventory constraints,&#8221; Humphries said. </p>
<p>The decrease in underwater homes is also borne out in far fewer short sales &#8211; homes sold for less than is owed on the mortgage.</p>
<p>&#8220;Short sales have dwindled down to hardly anything now,&#8221; Kieffer said. &#8220;There are only four active (short sale listings) in central (Alameda) county. </p>
<p>&#8220;The banks are not pushing hard for short sales the way they once were. I think they&#8217;re waiting to ride out this market for the upside. They don&#8217;t want to have to go through the expense of a short sale.&#8221;</p>
<p class="dtlcomment">Carolyn Said is a San Francisco Chronicle staff writer. E-mail: csaid@sfchronicle.com Twitter: <a href="http://twitter.com/csaid">@csaid</a></p>
<p>Article source: <a href="http://www.sfgate.com/realestate/article/Bay-Area-leads-in-underwater-mortgage-rebounds-4772598.php">http://www.sfgate.com/realestate/article/Bay-Area-leads-in-underwater-mortgage-rebounds-4772598.php</a></p>]]></content:encoded>
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		<title>School-home values: Top 10 places to buy in Bay Area</title>
		<link>http://homesmillbrae.com/2213/school-home-values-top-10-places-to-buy-in-bay-area/</link>
		<comments>http://homesmillbrae.com/2213/school-home-values-top-10-places-to-buy-in-bay-area/#comments</comments>
		<pubDate>Thu, 16 May 2013 03:48:06 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[SF Bay Area News]]></category>
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		<description><![CDATA[San Ramon Valley Unified: School Score 9.1/ Median Price per SF $304. House in San Ramon for sale. Blanca Torres Reporter- San Francisco Business Times Email  &#124; Twitter  &#124; Google+  &#124; LinkedIn Location, location, location, right? Isn&#8217;t that the mantra for real estate &#8230; <a href="http://homesmillbrae.com/2213/school-home-values-top-10-places-to-buy-in-bay-area/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>                    <a href="http://www.bizjournals.com/sanfrancisco/blog/real-estate/2013/05/east-bay-schools-boost-real-estate.html?s=image_gallery" class="ct"><br />
                        <img src="http://homesmillbrae.com/wp-content/plugins/rss-poster/cache/ca9a6_sanramonhouse%2A304.jpg" alt="ca9a6 sanramonhouse%2A304 School home values: Top 10 places to buy in Bay Area" border="0" title="School home values: Top 10 places to buy in Bay Area" /><br />
                    </a></p>
<p class="caption">San Ramon Valley Unified: School Score 9.1/ Median Price per SF $304. House in San Ramon for sale.</p>
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<p>           <img src="http://homesmillbrae.com/wp-content/plugins/rss-poster/cache/b5b24_Torres%2CBlanca_v2.jpg" width="56" title="School home values: Top 10 places to buy in Bay Area" alt="b5b24 Torres%2CBlanca v2 School home values: Top 10 places to buy in Bay Area" /><br />
          Blanca Torres<br />
              Reporter- <em>San Francisco Business Times</em></p>
<p>              Email<br />
                   | <a href="https://twitter.com/SFBIZbtorres" target="_blank">Twitter</a><br />
                   | <a href="https://plus.google.com/102498082310120526039?rel=author" target="_blank">Google+</a><br />
                   | LinkedIn</p>
<p>Location, location, location, right? Isn&#8217;t that the mantra for real estate valuation? But what if you have school-age kids? Then the real estate valuation mantra shifts: Location, location,<strong> schools</strong>.</p>
<p>For families with school-age kids, San Ramon ranks as the best place to buy a home based on school quality and home price, according to data from ZipRealty. Of the top 10 cities, all but two — Palo Alto and Benicia — were in the East Bay.</p>
<p>The Emeryville-based online residential real estate brokerage calculated which Bay Area cities had school districts with the highest test scores, lowest student/teacher ratios and lowest median price per square foot.</p>
<p>“We all know lots of factors — not just price per square foot — go into determining home values,” said Lanny Baker, ZipRealty CEO and president. “Among the most important of these factors for many families today is the quality of local schools in relation to the price of their local real estate.”</p>
<p>Here’s ZipRealty’s list of Top Ten School District Home Values in the Bay Area. Click to right to see slideshow of homes for sale.</p>
<blockquote><p>Blanca Torres covers East Bay real estate for the San Francisco Business Times.</p></blockquote>
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<p>Article source: <a href="http://www.bizjournals.com/sanfrancisco/blog/real-estate/2013/05/east-bay-schools-boost-real-estate.html">http://www.bizjournals.com/sanfrancisco/blog/real-estate/2013/05/east-bay-schools-boost-real-estate.html</a></p>]]></content:encoded>
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		<title>LessThan6Percent Revolutionizes How Home Sellers and Real Estate Agents &#8230;</title>
		<link>http://homesmillbrae.com/2179/lessthan6percent-revolutionizes-how-home-sellers-and-real-estate-agents/</link>
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		<pubDate>Tue, 30 Apr 2013 06:54:55 +0000</pubDate>
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		<description><![CDATA[SAN FRANCISCO, April 29, 2013 /PRNewswire/ &#8211; LessThan6Percent (http://www.lessthan6percent.com), the online marketplace where home sellers can compare commissions and marketing plans from local real estate agents, is exiting its beta launch in the San Francisco Bay Area and expanding into Southern &#8230; <a href="http://homesmillbrae.com/2179/lessthan6percent-revolutionizes-how-home-sellers-and-real-estate-agents/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p><span class="xn-location"><span><span>SAN FRANCISCO</span></span></span>, <span class="xn-chron">April 29, 2013</span> /PRNewswire/ &#8211; LessThan6Percent (<a href="http://www.lessthan6percent.com/" target="_blank">http://www.lessthan6percent.com</a>), the online marketplace where home sellers can compare commissions and marketing plans from local real estate agents, is exiting its beta launch in the <span class="xn-location"><span><span>San Francisco Bay Area</span></span></span> and expanding into <span class="xn-location"><span><span>Southern California</span></span></span>. Founded in late 2012 by serial entrepreneur Simon Ru, LessThan6Percent provides home sellers a convenient platform to streamline the process of finding the best agents to represent their home. </p>
<p>&#8220;The problem home sellers face is that there are thousands of agents in any given market,&#8221; says Ru. &#8220;It is difficult for home sellers to compare agents to find the best match. They don&#8217;t know what questions to ask, what to look for in a marketing proposal, or how to start the awkward conversation of negotiating services  commissions.&#8221; This is where LessThan6Percent steps in.</p>
<p>LessThan6Percent differs from traditional agent-matching service such as Trulia (<a href="http://www.trulia.com/" target="_blank">http://www.trulia.com/</a>) and Zillow (<a href="http://www.zillow.com/" target="_blank">http://www.zillow.com</a>) by matching sellers to proposals submitted by agents rather than agents&#8217; profiles. Instead of directing sellers to call agents&#8217; numbers on a directory, LessThan6Percent transforms the matching process by having agents compete for sellers&#8217; business. With a click of a button, home sellers would know exactly what services they are going to receive and how much they would cost. This level of transparency is unparalleled in the real estate industry.  </p>
<p><b>LessThan6Percent Benefits Home Sellers</b></p>
<p>When using LessThan6Percent, sellers are able to request proposals anonymously and review profiles that showcase agents&#8217; marketing brochures, past transactions and social network reviews. A typical request will receive five proposals within two business days. Each proposal is personalized and includes answers to all the pertinent questions that a seller would typically ask when interviewing agents.  Sellers will be able to compare commission quotes, length of contract, and services such as number of open houses, staging, marketing and virtual tours that the agents are willing to offer. </p>
<p>Beyond quantitative metrics and stats, agents are also given the opportunity to provide a customized response on how they can help the seller obtain a higher price and how they are the best agent for the seller and the property.  This information adds depth to an agent&#8217;s profile and helps the seller decide on the appropriate agents to interview and hire. </p>
<p>&#8220;When agents compete for your business, the opportunity to get a competitive commission quote comes naturally,&#8221; says Ru. On top of the commission savings, LessThan6Percent also offers home sellers a <span class="xn-money">$500</span> bonus rebate at close of escrow.    </p>
<p><b>LessThan6Percent Also Benefits Agents</b></p>
<p>While home sellers enjoy convenience, selection and savings when using LessThan6Percent, real estate agents will enjoy a new avenue to connect with sellers they would not have met otherwise. By gathering and analyzing massive amounts of data from credit bureaus and third-party data sources, LessThan6Percent identifies potential home sellers and brings them to the site. LessThan6Percent&#8217;s team interviews and identifies the needs of each seller so that agents can create tailor-made proposals. Because the proposals and commission quotes are personalized and only viewable by the seller, LessThan6Percent provides a safe platform for full-service agents to compete with discount brokerages such as Redfin (<a href="http://www.redfin.com/" target="_blank">http://www.redfin.com/</a>) in a way that was not previously available.  </p>
<p>Since piloting the beta in <span class="xn-chron">February 2013</span>, LessThan6Percent has established partnerships with over 300 real estate agents in the <span class="xn-location"><span><span>San Francisco Bay Area</span></span></span>. Several of its partner agents are ranked in the Wall Street Journal as among the top 100 agents in the U.S.</p>
<p><b>About LessThan6Percent</b><br />Founded in <span class="xn-chron">November 2012</span> by serial entrepreneur Simon Ru and led by a team that has helped grow companies like EBay (<a href="http://www.ebay.com/" target="_blank">http://www.ebay.com/</a>) and Redfin, LessThan6Percent™ is a marketplace where home sellers can compare commission quotes and listing proposals from local real estate agents. To learn more about LessThan6Percent, please visit <a href="http://www.lessthan6percent.com/" target="_blank">http://www.lessthan6percent.com</a> </p>
<p>LessThan6Percent, Inc.<br />1001 Bayhill Drive, #294<br /><span class="xn-location"><span><span>San Bruno, CA</span></span></span> 94066<br />(Office) 1-800-692-5010</p>
</p>
<p>SOURCE  LessThan6Percent</p>
<p>			   		  	 	 RELATED LINKS<br /><a title="Link to http://www.lessthan6percent.com" href="http://www.lessthan6percent.com" target="_blank">http://www.lessthan6percent.com</a></p>
<p>Article source: <a href="http://www.prnewswire.com/news-releases/lessthan6percent-revolutionizes-how-home-sellers-and-real-estate-agents-connect-205310341.html">http://www.prnewswire.com/news-releases/lessthan6percent-revolutionizes-how-home-sellers-and-real-estate-agents-connect-205310341.html</a></p>]]></content:encoded>
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		<title>8z Real Estate Expands Into California Bay Area</title>
		<link>http://homesmillbrae.com/1903/8z-real-estate-expands-into-california-bay-area/</link>
		<comments>http://homesmillbrae.com/1903/8z-real-estate-expands-into-california-bay-area/#comments</comments>
		<pubDate>Fri, 14 Dec 2012 17:29:23 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[SF Bay Area News]]></category>
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		<description><![CDATA[Burlingame, CA, December 14, 2012 &#8211;(PR.com)&#8211; 8z Real Estate is a young real estate brokerage, that was founded in November 2009 in Boulder Colorado. 8z was built from the ground up to empower home buyers and sellers with unmatched market &#8230; <a href="http://homesmillbrae.com/1903/8z-real-estate-expands-into-california-bay-area/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Burlingame, CA,  December 14, 2012 &#8211;(PR.com)&#8211; 8z Real Estate is a young real estate brokerage, that was founded in November 2009 in Boulder Colorado. 8z was built from the ground up to empower home buyers and sellers with unmatched market data and online tools, combined with the knowledge and expertise of professionals on the ground. 8z is now proud to announce that the brokerage has grown beyond the Colorado borders and into the Peninsula region of the San Francisco Bay Area.
<p>The new California 8z Real Estate office opened in Burlingame at 330 Primrose Road, Suite 412. The office is staffed by expert local REALTORs: Abbie Higashi, Jean Joh and Frances Boscacci.</p>
<p>Their market expertise covers <a href="http://8z.com/neighborhoods/map/CA/peninsula">real estate in the Peninsula</a> region including Millbrae, Burlingame, Hillsborough, San Mateo, Foster City and Redwood City. The company&#8217;s website, 8z.com now has complete market listings for these and nearby cities.</p>
<p>In order to provide the best local real estate info, 8z&#8217;s California REALTORs, Abbie Higashi, Jean Joh and Frances Boscacci contribute to the 8z.com/blog with local listing reviews and neighborhood real estate market updates.</p>
<p>The entire 8z team welcomes the additions of the new California team and their contributions as 8z continues its mission to bring real estate for real life consumers.</p>
<p>Article source: <a href="http://www.pr.com/press-release/461517">http://www.pr.com/press-release/461517</a></p>]]></content:encoded>
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		<title>Zillow weighs on Facebook effect on local real estate</title>
		<link>http://homesmillbrae.com/1526/zillow-weighs-on-facebook-effect-on-local-real-estate/</link>
		<comments>http://homesmillbrae.com/1526/zillow-weighs-on-facebook-effect-on-local-real-estate/#comments</comments>
		<pubDate>Sat, 09 Jun 2012 12:47:02 +0000</pubDate>
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		<guid isPermaLink="false">http://homesmillbrae.com/1526/zillow-weighs-on-facebook-effect-on-local-real-estate/</guid>
		<description><![CDATA[Zillow on Thursday released new data on the potential impact of Facebook Inc.&#8217;s    Facebook Inc. Latest from The Business Journals Qualys files for 0M IPOUBS to sue Nasdaq over 0M Facebook IPO lossCountdown: Top 10 most-popular social media sites &#8230; <a href="http://homesmillbrae.com/1526/zillow-weighs-on-facebook-effect-on-local-real-estate/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p> <a href="http://a.collective-media.net/jump/bzj.sanjose/article_page;cmn=bzj;at=daily;pageid=8306592;pos=c1;template=article_page;td=1;tile=2;kw=sanjose;page=8306592;vs=residential_real_estate;co=3287805;kgt=88;sz=300x250;ord=1339245996.8665.11.32197?" target="_blank"><img src="http://homesmillbrae.com/wp-content/plugins/rss-poster/cache/59fa0_article_page%3Bcmn%3Dbzj%3Bat%3Ddaily%3Bpageid%3D8306592%3Bpos%3Dc1%3Btemplate%3Darticle_page%3Btd%3D1%3Btile%3D2%3Bkw%3Dsanjose%3Bpage%3D8306592%3Bvs%3Dresidential_real_estate%3Bco%3D3287805%3Bkgt%3D88%3Bsz%3D300x250%3Bord%3D1339245996.8665.11.32197" width="300" height="250" border="0" title="Zillow weighs on Facebook effect on local real estate" alt=" Zillow weighs on Facebook effect on local real estate" /></a></p>
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<p>Zillow on Thursday released new data on the potential impact of <a href="http://www.bizjournals.com/profiles/company/us/ca/menlo_park/facebook_inc/3287805/" class="ct saveLink">Facebook Inc.&#8217;s</a> <span class="follow-icon"><br />
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                            <span class="follow-latest">Latest from The Business Journals</span><br />
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                     IPO on real estate in the San Francisco Bay Area.</p>
<p>Zillow is a home and real estate marketplace that aims to empower consumers with information and tools to make decisions about homes, real estate and mortgages.</p>
<p><span>The company suggests that for cities near the social networking company&#8217;s Menlo Park headquarters, median home values are more than $2 million. In nearby places such as San Jose or Francisco, buyers can pay </span><span>a quarter of the amount for the same home. </span></p>
<p>During the three months between Facebook&#8217;s <span>(NASDAQ:FB) </span>IPO filing and its IPO debut, <span>Zillow noted an upward trend of $1 million plus homes for sale — the number of $1 million listings in Menlo Park increased 87 percent during this time period. </span></p>
<p><span>Zillow also analyzed what a $1 million, 1,580-square-foot home in Menlo Park would buy </span><span>elsewhere around the country.</span></p>
<p><span><strong> </strong>Click here <a href="http://www.zillow.com/blog/files/2012/06/Zillow_FINAL.jpg" target="_blank">to see Zillow&#8217;s graphic representing the data. </a></span></p>
<p><span><em>Written by Lisa Sibley. She can be reached at <a href="http://408.299.1830">408.299.1830</a> or lsibley@bizjournals.com.</em><strong> </strong></span></p>
<p>              <img src="http://homesmillbrae.com/wp-content/plugins/rss-poster/cache/0726e_accountsNewsletter_bizWatch.png" width="140" height="35" alt="0726e accountsNewsletter bizWatch Zillow weighs on Facebook effect on local real estate"  title="Zillow weighs on Facebook effect on local real estate" /></p>
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<p>Article source: <a href="http://www.bizjournals.com/sanjose/news/2012/06/07/zillow-weighs-on-facebook-effect-on.html">http://www.bizjournals.com/sanjose/news/2012/06/07/zillow-weighs-on-facebook-effect-on.html</a></p>]]></content:encoded>
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		<title>REAL ESTATE MORTGAGE NETWORK, INC., OPENS FIRST BAY AREA LOCATION IN &#8230;</title>
		<link>http://homesmillbrae.com/1329/real-estate-mortgage-network-inc-opens-first-bay-area-location-in/</link>
		<comments>http://homesmillbrae.com/1329/real-estate-mortgage-network-inc-opens-first-bay-area-location-in/#comments</comments>
		<pubDate>Sat, 25 Feb 2012 02:26:10 +0000</pubDate>
		<dc:creator></dc:creator>
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		<description><![CDATA[SAN FRANCISCO, CA – February 24, 2012 – (RealEstateRama) — Real Estate Mortgage Network, Inc. (REMN), one of the largest, privately held non-bank lenders in the US, is pleased to announce the opening of a new retail location in Pleasanton, &#8230; <a href="http://homesmillbrae.com/1329/real-estate-mortgage-network-inc-opens-first-bay-area-location-in/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>SAN FRANCISCO, CA – February 24, 2012 – (RealEstateRama) — Real Estate Mortgage Network, Inc. (REMN), one of the largest, privately held non-bank lenders in the US, is pleased to announce the opening of a new retail location in Pleasanton, CA. This new REMN location will be staffed by a team of veteran mortgage professionals dedicated to providing local home buyers, home owners and real estate professionals with the customer service driven, quality experience REMN has become known for nationwide.<span></span></p>
<p>Jackie James will be joining REMN in Pleasanton as the office’s first Branch Manager. An experienced mortgage professional, James was raised in nearby Fremont and has nearly 30 years of experience in the lending industry. She has won multiple industry awards, is a member of both the Women’s Council of Realtors and the Bay East Association of Realtors. Active in the community, James was recently a member of the board of directors for the Valley Humane Society and currently volunteers with other local organizations.</p>
<p>James will be joined by two other veterans of the local real estate lending community,<br />
Carlyse Ford and Duane Lendahl. Both accomplished Mortgage Loan Originators, Ford and Lendahl bring more than 50 years of combined lending industry experience to REMN’s first office in the San Francisco area.</p>
<p>“Pleasanton is a vibrant community and not too long ago, was named one of the best places to live by CNNMoney.com. Simply put, it’s a great place to live. Regardless of if someone is buying a new home in the area, looking to refinance or interested in a 203(k) style loan to turn a fixer-upper into their Pleasanton dream home, the all-stars we have in this office are here to help,” commented REMN’s Regional Vice President, Cathy Stroud.</p>
<p>REMN’s Pleasanton office is located at 4900 Hopyard Road, Suite 100<br />
Pleasanton, CA 94588. Home buyers and real estate brokers interested in scheduling an appointment to speak with REMN associates in the Pleasanton office can reach out to them online via <a href="http://www.remn.com" target="_blank">http://www.remn.com</a>.</p>
<p>As a whole, REMN combines the services of consumer facing retail branches with those of a large-scale wholesale brokerage and online channels. REMN currently has more than 40 retail offices licensed to originate loans across the continental US, in addition to their online consumer direct division, which is doing business as FinanceMyHome.com. The company employs more than 600 people throughout offices in California, Colorado, Connecticut, Delaware, Florida, Georgia, Maryland, Missouri, New Jersey, New York, North Carolina, Pennsylvania, South Carolina Tennessee and Vermont. In 2011 alone, REMN closed more than $2.3 billion in home loans, solidifying its position as one of the largest independent non-bank lenders in the U.S. </p>
<p><strong>About Real Estate Mortgage Network, Inc.</strong><br />
Founded in 1989 and headquartered in River Edge, NJ, Real Estate Mortgage Network, Inc. serves the lending needs of home buyers and home owners, real estate professionals and builders across the country. Our associates are passionate about fulfilling the American Dream, and realize they are the key to unlocking the mortgage process. REMN’s Web site is located at <a href="http://www.remn.com" target="_blank">www.remn.com</a>.</p>
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<p>			<span><strong>Tagged as:</strong> <a href="http://california.realestaterama.com/tag/bay-area-housing" rel="tag">Bay Area Housing</a>, <a href="http://california.realestaterama.com/tag/bay-area-real-estate" rel="tag">Bay Area Real Estate</a>, <a href="http://california.realestaterama.com/tag/lending" rel="tag">lending</a>, <a href="http://california.realestaterama.com/tag/mortgage" rel="tag">Mortgage</a>, <a href="http://california.realestaterama.com/tag/northern-california-mortgage" rel="tag">Northern California Mortgage</a>, <a href="http://california.realestaterama.com/tag/pleasanton-housing" rel="tag">Pleasanton Housing</a>, <a href="http://california.realestaterama.com/tag/remn" rel="tag">REMN</a></span>
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<p>Article source: <a href="http://california.realestaterama.com/2012/02/24/real-estate-mortgage-network-inc-opens-first-bay-area-location-in-pleasanton-california-ID01742.html">http://california.realestaterama.com/2012/02/24/real-estate-mortgage-network-inc-opens-first-bay-area-location-in-pleasanton-california-ID01742.html</a></p>]]></content:encoded>
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