SAN BRUNO, Calif., Apr 24, 2012 (BUSINESS WIRE) –
Today’s homebuyers and sellers are more diverse than ever before. The
U.S. Census shows that nearly 55 million Americans, 1 in 5, speak a
language other than English at home. The National Association of
Realtors reports foreign buyers purchased $82 billion of U.S.
residential real estate in 2011, a number that has sustained several
regional real estate markets in recent years.

This multicultural trend is generating extensive growth for Proxio,
Inc., whose global marketing and networking platform authentically
translates real estate listings into 19 languages so brokerages and
agents can serve clients better. Recently the number of top real estate
firms affiliated with Proxio has expanded from coast to coast, from
Esslinger-Wooten-Maxwell (EWM) of Florida to Intero Real Estate
Services, a leading brokerage in Silicon Valley. Prudential California
Realty has expanded its use of Proxio into three additional multi-office
franchises in Southern California. The latest addition to this growing
list is San Francisco Bay Area-based Pacific Union International. The
Bay Area exemplifies the diversity trend; in the city of San Francisco
alone, 45% of residents speak a foreign language at home.

“Proxio’s mission is to bridge geographic and cultural borders, enabling
agents to extend their reach and increase their services,” said Janet
Case, CEO and co-founder of Proxio. “Top real estate firms recognize
Proxio’s services fill an important multicultural marketing gap, and are
taking full advantage of the opportunity to distinguish themselves from
their competition.”

Brokerages that license Proxio for listing translations on their public
websites gain access to an exclusive professional network of over
450,000 real estate agents in 115 countries, including members of over
40 national real estate associations on 6 continents. Proxio’s global
real estate network is unique in exposing brokers’ listings in other
markets and providing a system where agents can connect with other
agents for networking and peer-to-peer marketing. The service benefits
brokerages, agents, buyers and sellers alike, as it expands their
marketing reach–and potential sales opportunities.

Multiple Listing Services and real estate associations in the U.S. and
around the world are also adopting Proxio to provide multilingual
services and agent networking. In Florida alone, where almost 27% of the
population speaks a language other than English at home and 19.2% of
residents are foreign-born, Proxio powers multilingual websites for the
Miami Association of Realtors; Regional MLS in Palm Beach Gardens; and
MyFloridaMLS in Orlando.

About Proxio, Inc.

Proxio’s global marketing and networking platform delivers a quick and
easy way for brokerages, agents, MLSs and associations to display
listings in 19 languages and extend their marketing reach globally.
Proxio hosts over 450,000 real estate professionals and 2.5 million
listings from over 115 countries, enabling agents to better serve
diverse clients, broadly promote listings, and grow their businesses
through professional networking.

www.proxio.com

SOURCE: Proxio, Inc.

        Proxio, Inc.
        Kate Gerwe, 415-699-7789
        k.gerwe@proxio.com

Copyright Business Wire 2012

Article source: http://www.marketwatch.com/story/growing-number-of-us-real-estate-firms-offer-multilingual-services-through-proxio-2012-04-24