Real estate search and marketing company Trulia is making strides in its push to cooperate with multiple listing services nationwide in order to better the quality of listing information online.

The company announced this week that it has signed up all five MLSs in the San Francisco Bay Area to its quality assurance system, Trulia Direct Reference, The system allows MLSs, brokers and agents to identify discrepancies between real estate listings from MLSs and listings on third-party syndication sites.

Trulia introduced the system last year. Participating MLSs provide Trulia Direct Reference with accurate data on factors such as list price and status. The system then automatically reports discrepancies back to the MLS, broker and listing agent. The agent then has the option to visit the third-party sources and correct the information. MLSs can participate in the system at no cost whether or not they syndicate listings to Trulia.

The five participating Bay Area MLSs are East Bay Regional Data Inc. (EBRDI), San Francisco Association of Realtors, MLSListings, Bay Area Real Estate Information Services (BAREIS), and Bay East Association of Realtors. MLSListings and BAREIS also syndicate listings to Trulia.

EBRDI was the latest to sign up. “TDR will ensure that our listings are accurately displayed and provide the highest quality exposure and experience for our members,” said Rosemary Scardina, CEO of EBRDI, in a statement.

With all five MLSs participating, “Bay Area homebuyers, sellers and renters will have access to high quality property information to help them complete their home search,” said Matt Dollinger, Trulia’s head of industry relations, in a statement.

Listings quality is a long-standing issue across the online real estate space. Some brokerages have cited listing inaccuracy as one of the reasons they’ve stopped syndicating listings to Trulia and other third-party sites. Trulia and rival Zillow have recently offered brokers incentives to feed the portals listings data directly and both companies say they prioritize listing information that comes directly from MLSs and brokers.

In a letter to brokers in May, Trulia CEO Pete Flint emphasized the company’s desire to partner with the industry.

“We know that direct data feeds from brokers drastically improve data accuracy. We ask for your help and support, and are committed to continue to work with the industry to improve data quality on all levels,” he said.

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Article source: http://www.inman.com/news/2012/09/28/trulia-working-with-more-mlss-listing-data-quality

Trulia and East Bay Regional Data Inc. Partner to Enhance Listing Data Quality

SAN FRANCISCO–(BUSINESS WIRE)– Trulia, a leading online marketplace for homebuyers, sellers, renters and real estate professionals, today announced a partnership with East Bay Regional Data Inc. (EBRDI) to enhance listing data quality. EBRDI, the Bay Area’s largest Multiple Listing Service (MLS), will participate in Trulia Direct Reference (TDR), a quality assurance program by which MLS’s help Trulia uncover and correct data inaccuracies.

The new partnership gives Trulia 100% participation in the Trulia Direct Reference program by all five Bay Area Multiple Listing Service organizations.

“EBRDI’s partnership with Trulia further bolsters our commitment to serve as a leader providing top notch resources and real estate data to our community of users and subscribers in Alameda and Contra Costa Counties,” said Rosemary Scardina, CEO of EBRDI. “TDR will ensure that our listings are accurately displayed and provide the highest quality exposure and experience for our members.”

“EBRDI’s partnership represents a significant achievement for data accuracy in the Bay Area,” said Matt Dollinger, Head of Industry Relations at Trulia. “With all five Bay Area MLSs verifying data using the Trulia Direct Reference program, Bay Area homebuyers, sellers and renters will have access to high quality property information to help them complete their home search.”

As part of the partnership, EBRDI will provide current and ongoing property listings to Trulia, which will be compared against other data sources and matched for accuracy.

About EBRDI

East Bay Regional Data Inc. (EBRDI) is the regions largest MLS cooperative working to provide its subscribers the very best in MLS service.

EBRDI has been a leader in bringing greater resources and real estate data to its participants and subscribers. In addition to providing complete access to listings in Alameda and Contra Costa Counties, participants and subscribers also have access to listings in 22 counties in Northern California.

EBRDI is comprised of five shareholder partners: Alameda Association of REALTORS, Berkeley Association of REALTORS,Delta Association of REALTORS, Oakland Association of Realtors and West Contra Costa Association of REALTORS.

About Trulia, Inc.

Trulia (NYS: TRLA) gives home buyers, sellers, owners and renters the inside scoop on properties, places and real estate professionals. Trulia has unique info on the areas people want to live that can’t be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times and even ask the local community questions. Real estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyper local advertising services, social recommendations and top-rated mobile apps. Trulia is headquartered in downtown San Francisco. Trulia is a registered trademark of Trulia, Inc.

Trulia, Inc.
Amanda Todd, 415-748-3719
atodd@trulia.com

KEYWORDS:   United States  North America  California

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Article source: http://www.dailyfinance.com/2012/09/27/trulia-achieves-100-participation-in-data-quality-/