Facebook- and Twitter-using agents at Pacific Union International, a luxury San Francisco Bay Area residential real estate firm, will have access to a content library and real-time analytics powered by social media company Hearsay Social, the companies announced today.

Hearsay Social, a San Francisco-based startup with approximately 80 employees, offers companies tools that help them manage their social media presence by organizing and monitoring content, streamlining branding and providing real-time information.

Pacific Union International, which has 22 offices and about 450 agents in the Bay Area, will focus on Facebook and Twitter. Hearsay Social also offers dashboard tools and user-specific, real-time analytics for LinkedIn, Foursquare and Google Plus.

Screen shot of Hearsay Social client-facing dashboard.

Pacific Union International is the first residential real estate brokerage to work with Hearsay Social, said Kate Keene, product marketing manager at Hearsay Social.

“We wanted to help our agents use digital media more effectively,” said C.C. Holland, vice president of digital media and content for Pacific Union International, of the company’s decision to engage Hearsay Social’s services. “It will enable our agents to be their own best sources of promotion and marketing,” she said.

Doing social media well is a challenge. Holland says Pacific Union International agents have told her social media takes too much time and that they don’t know what or when to post messages. 

That’s where Hearsay Social comes in, Holland said. It offers Pacific Union International the ability to present an organized bunch of Facebook- and Twitter-ready content to its employees, content that’s ready for agents to take, modify slightly (or not) and share with their followers.

“We wanted to seamlessly provide our agents with great, relevant content and help them get the most out of social media,” Holland said.

Pacific Union International recently signed up with 14 other brokerages to participate in Zillow’s pilot “zPro for Brokers” program, which provides greater branding and lead generation options to participating brokerages in exchange for direct listing feeds.

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Article source: http://www.inman.com/news/2012/08/9/pacific-union-signs-with-hearsay-social

Zillow on Thursday released new data on the potential impact of Facebook Inc.’s 
 

Facebook Inc.
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IPO on real estate in the San Francisco Bay Area.

Zillow is a home and real estate marketplace that aims to empower consumers with information and tools to make decisions about homes, real estate and mortgages.

The company suggests that for cities near the social networking company’s Menlo Park headquarters, median home values are more than $2 million. In nearby places such as San Jose or Francisco, buyers can pay a quarter of the amount for the same home.

During the three months between Facebook’s (NASDAQ:FB) IPO filing and its IPO debut, Zillow noted an upward trend of $1 million plus homes for sale — the number of $1 million listings in Menlo Park increased 87 percent during this time period.

Zillow also analyzed what a $1 million, 1,580-square-foot home in Menlo Park would buy elsewhere around the country.

Click here to see Zillow’s graphic representing the data.

Written by Lisa Sibley. She can be reached at 408.299.1830 or lsibley@bizjournals.com.

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Article source: http://www.bizjournals.com/sanjose/news/2012/06/07/zillow-weighs-on-facebook-effect-on.html

Umpqua Bank CEO Ray Davis has made Bay Area growth a priority.

Umpqua Bank 
 

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has hired Bruce Lawrie to lead its new commercial real estate lending office in Walnut Creek, Calif., outside San Francisco.

As the San Francisco Business Times reports, the new office caters to developers and investors with construction lending on income properties, a market segment that fell out of favor, to put it mildly, in the dark days of the downturn.

Portland-based Umpqua has been rapidly expanding its footprint, with Bay Area growth a priority.

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Article source: http://www.bizjournals.com/portland/morning_call/2012/05/umpqua-bank-expands-bay-area-real.html

UC Berkeley’s Li Ka Shing Center for Biomedical and Health Sciences is a $210 million facility where collaborative biological research and teaching center on solving the world’s health problems. The focus is on cancer biology, stem cell biology and infectious and neurodegenerative diseases.

Emily Fancher
Senior Editor – San Francisco Business Times

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Last week, we featured 10 finalists from the San Francisco Business Times’ annual Real Estate Deals of the Year contest. Here are more finalist deals and projects that reshaped the Bay Area real estate landscape in 2011.

(Click the photo to start a slideshow of Real Estate Deals of the Year finalists.)

This week’s collection of deals and projects range from the mammoth and potentially transformational $210 million Li Ka Shing Center at UC Berkeley to a massive $520 million industrial portfolio that spans the Bay Area. While big transactions and buildings are certainly noteworthy and fun to write about, Real Estate Deals also celebrates some of the smaller, but riskier deals, such as Swift Realty’s purchase of Tower Plaza in San Mateo.

I hope that this week’s slideshow gives you a sense of the incredible range of Bay Area real estate activity in 2011. If you want to find out which of these finalists actually won, you’ll have to attend the awards on March 21 at the Palace Hotel. (Click here to register)

In the meantime, I’d love to hear from you about which real estate deals of 2011 — leases, sales and new projects — from RD to office to residential to health and cultural space — deserve to win.

Emily Fancher is a senior editor at the San Francisco Business Times.

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Article source: http://www.bizjournals.com/sanfrancisco/blog/real-estate/2012/02/more-finalist-unveiled-in-real-estate.html

Optimistic: “There’s a sense that things are getting better,” says John Carpenter.

An uptick in deals and tenant activity has yet to push the Tri-Valley office market out of the stagnant state it’s been in the last several quarters.

Still, with office leasing increasing at a rapid pace in San Francisco and the Peninsula, secondary markets like the East Bay could start picking up speed.

“There’s a sense that things are getting better,” said John Carpenter, principal of tenant representation brokerage Carpenter/Robbins Commercial Real Estate Inc. in San Ramon. “That sense is really derived from the markets in San Francisco and on the Peninsula that are getting better very rapidly, but we …

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Article source: http://www.bizjournals.com/sanfrancisco/print-edition/2011/05/20/bay-area-office-deals-may-lift-up.html