What’s the best part about selling real estate in San Francisco? It’s so interesting to see what people have done inside their homes.

Funniest anecdote from life as a broker During busy open house events, as much as I try to keep the home as perfect as it can be, someone always seems to get away with leaving surprises in the bathrooms for the Realtor to clean up.

What’s the most rewarding part? Handing over keys to a buyer and helping sellers cash out of properties. Happy clients.

People in your industry are always so good looking. What are some of your secret grooming tips? Try it all until you find your groove.

Danielle Lazier of SFHotlist and Zephyr Real Estate

Best advice for buyers/renters? I focus on sales so I’ll speak to the home buyers… Don’t try to time the market. In every market, it is both a good time and a bad time to buy a home. It depends on your individual situation. We’re lucky in SF. Demand is high and supply is low. If you have “stable-enough” employment, money for a down payment, and can imagine being here for 3-5+ years, buy the best home you can afford (and will be happy living in) and let the San Francisco market do the rest.

Have you always been in the real estate industry or did you have a different career before entering brokerdom? I spent the first couple of years after college figuring out what I wanted to do so there were jobs, classes and lots of soul-searching but another career, no. Real estate is my calling.

What’s the hardest thing about (what) you do? Being (and staying) a top broker and doing right by your clients is not easy. You have to give it your all and you sometimes sacrifice your personal life to be there for your clients and yet, many people don’t know all of what we do. We must be a real estate agent, counselor, therapist, financial advisor, knowledgeable tour guide and we’re only paid for being an agent.

What’s the most rewarding part? It sounds hokey, but I love to see my clients happy in their home. Experience shows that when you are living in the “right” home, many other things in life begin to fall into place?.love, promotions, babies, life experiences and so forth. It feels really good to know that I helped someone move forward in the direction of their goals and dreams.

Our polls require javascript — if you’re viewing this in an RSS reader, click through to view in your javascript-enabled web browser.

Article source: http://sf.curbed.com/archives/2012/08/20/real_estate_hotties_ken_fox_vs_danielle_lazier.php

SAN FRANCISCO, CA, Jan 12, 2012 (MARKETWIRE via COMTEX) –
Danielle Lazier has been named Zephyr Real Estate’s Top Producer of
2011. Having sold 60 properties during the year, Lazier ranks among
the top one-half of one percent of real estate agents in all of San
Francisco.

Lazier is a long-time blogger and, in fact, has been blogging since
the concept first emerged. Her SFHotlist.com blog is widely read and
respected, and is often used as a source in industry news. Her crisp
and savvy insights are not just about properties but also about the
distinctive lifestyle of San Francisco residents. As she says, “It’s
not just about square footage; it’s about the life you want while
living in that square footage.”

Reared in both New Jersey and Texas, Lazier has lived in San
Francisco since 1999 and can’t imagine living anywhere else. With a
degree from Wesleyan University (CT) and a dedication to continuing
studies in real estate, management, business, marketing and strategic
planning, she is always seeking to innovate, improve and grow. Lazier
is quick to point out the value of team work and is proud of her
team’s knowledge of marketing, technology, properties, experience and
drive. She is certain that the future of the real estate industry
will rely largely on team efforts.

Lazier is a Certified Residential Specialist (CRS). This is the
highest designation awarded to sales associates in residential real
estate. The CRS designation recognizes professional accomplishments
in both experience and education. Currently, only one in every 25
licensees is a Certified Residential Specialist.

To quote recent satisfied clients, Roxanne and Neil: “Danielle
represented us on both sides of our recent property transactions and
we couldn’t be happier with her high level of service. She’s tuned
into the macro factors affecting the residential space and really has
her finger on the pulse of local dynamics. Most important, Danielle
applied her broad knowledge to our unique needs; she was able to
gauge our desires and concerns and then create a plan to satisfy
them. She guided us through some very choppy waters (both personal
anxieties and a shifting credit/finance market) with patience and
tact. She’s direct, efficient, and driven by solutions. For us,
Danielle solidified her reputation as a trusted advisor. P.S. Her
marketing prowess is impressive — our Mission condo brought in 8
offers and sold for more than 13% over list price.”

“Danielle is a shining testimony to how dedication, organization,
preparation and intuitive skills relate directly to success,”
commented Randall Kostick, Zephyr’s Chief Operating Officer. “We are
delighted to share her success.”

Lazier works from Zephyr’s Noe Valley office at 4040 24th Street. She
is a member in good standing in the San Francisco Association,
California Association and National Association of REALTORS(R). She
may be reached at 415.695.8805 x196 or danielle@sfhotlist.com.

About Zephyr Real Estate
Founded in 1978, Zephyr Real Estate is San
Francisco’s largest independent real estate firm with $1 billion in
annual gross sales in 2011 and a current roster of more than 200
full-time agents. In 2010, Zephyr launched its new website, which has
earned three web design awards, including the prestigious WebAward
for Outstanding Website from the Web Marketing Association. Zephyr
Real Estate is a member of the international relocation network,
Leading Real Estate Companies of the World; the luxury real estate
network, Who’s Who in Luxury Real Estate; and the local luxury
marketing association, the Luxury Marketing Council of San Francisco.
Zephyr has six strategically located offices in San Francisco, a
business center in Marin County, and serves a large customer base
throughout the San Francisco Bay Area. For more information, visit

www.zephyrsf.com .

Image Available:

http://www2.marketwire.com/mw/frame_mw?attachid=1852940

        Contact:
        Melody Brown
        Zephyr Real Estate
        San Francisco, CA
        415.729.3555
        Email Contact

SOURCE: Zephyr Real Estate

http://www2.marketwire.com/mw/emailprcntct?id=DBE2FFC082C5BB8F

Copyright 2012 Marketwire, Inc., All rights reserved.

Article source: http://www.marketwatch.com/story/zephyr-real-estate-announces-top-producer-of-the-year-2012-01-12