Hearsay Social will provide its social media marketing platform to hundreds of loan officers with Academy Mortgage, the companies said today.

Hearsay Social’s platform is designed to help brands unify and broadcast their messages through employees’ social media accounts on Facebook, Google Plus, Twitter, LinkedIn and Foursquare.

Academy Mortgage’s loan officers will use Hearsay Social’s platform to build relationships with customers and educate them on mortgage products and options.

“We selected Hearsay Social to bring our selling process and our distributed sales force into the social era,” said Mike Jensen, chief marketing officer for Academy Mortgage, in a statement.

Based in Sandy, Utah, Academy Mortgage is a direct lender that underwrites, closes and funds loans from more than 120 branches in 40 U.S. states.

Hearsay Social facilitates clients’ participation on social media by providing a content library for post fodder, a dashboard that shows real-time analytics of the company’s social media activity and a program that helps ensure all accounts associated with the brand have no unapproved or inappropriate content.

Last August, luxury San Francisco Bay Area real estate company Pacific Union International became the first residential real estate brokerage to work with Hearsay Social.

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Article source: http://www.inman.com/news/2013/01/21/hearsay-social-signs-academy-mortgage

San Ramon, Calif.-based brokerage Prudential California Realty Pearson Properties has acquired Brentwood, Calif.-based Coldwell Banker Amaral Associates.

The deal brings 25 agents and three offices to Prudential California Realty and represents the 12th acquisition the brokerage has made in the past two years. The brokerage — which has doubled in size since affiliating with Prudential Real Estate in September, 2010 — has more than 500 agents in 18 offices in the San Francisco Bay Area and Sacramento.

“We’ve been strategically expanding for the past two years, and the addition of these productive offices strengthens our existing and thriving presence in East [Contra Costa] County,” said Gretchen Pearson, president of Prudential California Realty Pearson Properties, in a statement. 

Amaral Associates will now do business as Prudential California Realty under the continued leadership of broker-owner Aaron Meadows, who became president of the 25-year-old brokerage in 2001.

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Article source: http://www.inman.com/news/2012/06/22/prudential-california-realty-continues-growth