Paragon Real Estate Group® first brokerage in San Francisco to provide Clarus touchCMA™ to its REALTORS®

Paragon has always been a company that is light on its feet, highly responsive to new ideas and opportunities, and now the time has come to take big steps in virtually every facet of our business to take us to the next level – Paragon CEO Bob Dadurka.

San Francisco, CA (PRWEB) September 26, 2013

“Since we opened our doors in 2004, we’ve been gratified by being able to build Paragon into one of the most successful brokerages in San Francisco. 2013 is shaping up to be our best year ever – with total sales up 20 percent and luxury home sales up a whopping 82 percent, we should go well beyond a billion dollars in sales – and our agents now have one of the highest averages sales per agent figures in the country. San Francisco has always been a very competitive market, the price point is very high and our clients are extremely sophisticated financially and technologically and in what they expect from the professionals who serve their needs. Paragon has always been a company that is light on its feet, highly responsive to new ideas and opportunities, and now the time has come to take big steps in virtually every facet of our business to take us to the next level,” Paragon CEO Bob Dadurka.

These steps include spinning off their investment real estate division, already one of the biggest players in that market segment, into the separate Paragon Commercial Brokerage in beautiful new offices at 1700 California. Another big piece of the plan is the centralization of Paragon’s residential brokerage operations in the 4-story building they purchased and completely renovated at 1400 Van Ness. This will then be followed by the opening of new, mobile-oriented, hub offices in other areas of the city such as the luxury home market of Pacific Heights-Marina, Potrero Hill, South Beach-SoMa and the Hayes Valley-Noe Valley area. Paragon is also actively growing the number of agents working in Marin, Napa and Sonoma, where their business is growing quickly. According to Paragon Managing Broker, Sally Stull, “The way people do business is rapidly changing and the way our agents serve our clients is changing. Big old-style offices with desks and phones are much less important; cutting edge technology that improves client communications, property marketing and the delivery of highest quality market analytics is what helps our clients most and what they want. So we are moving resources from an older business model to this more dynamic and more mobile model. We are extremely excited about the large investments we’re making in improved technology and more streamlined operations right now. This will be a huge win-win for Paragon and for our customers.”

Paragon has been investing particularly heavily in new marketing technologies. Paragon’s Director of Brand and Digital Marketing Lisa M. Norman highlighted a few of the biggest initiatives: “Marketing is one of the core products a real estate brokerage offers its clients and Paragon has always invested heavily in stand-out marketing across the multiple media platforms. But now we’re taking a quantum leap in digital and mobile marketing. Both our website and new online resource, ParaScopeSF, offer comprehensive information about living in the Bay Area and its complex real estate market. We’re the first brokerage in San Francisco to offer touchCMA, a highly sophisticated iPad-based presentation and market analysis tool, to all our agents and clients. Paragon has moved to a new, mobile marketing platform, Imprev, that allows marketing staff and agents to create incredible materials from wherever they are in less time than ever. As our footprint in the luxury home market grows by leaps and bounds, we are designing new programs and developing new partnerships to meet the special needs of that market segment. And finally, within the realm of traditional marketing, Paragon is redesigning and upgrading all its print marketing materials to a standard currently unmatched in San Francisco real estate sales.”

About the Company:

Paragon’s main residential office is at 1400 Van Ness Avenue in San Francisco and its Commercial Brokerage at 1700 California Street. Paragon can be found online at paragon-re.com and ParaScopeSF.com.

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Article source: http://www.prweb.com/releases/real-estate/San-Francisco/prweb11166036.htm

The Golden Gate Bridge is seen in the view from a 15,000-square-foot custom built home on Belvedere Island in Marin County, California, U.S., in Dec. 2012. The builder couldn’t find a buyer for the brand-new waterfront mansion he listed in January for $45 million. He hoped one will turn up at an auction, where the starting bid was $25 million. Photographer: David Paul Morris/Bloomberg

Blanca Torres
Reporter- San Francisco Business Times

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Home prices across the country show signs of stabilizing — except in the Bay Area where we continued to see big price spikes. Why do we always have to play the role of outlier?

Signs of stabilization depend on increases in median home price, numbers of new listings and the average number of days for-sale homes stay on the market.

In the Bay Area, our inventory of new listings increased by only 3 percent to 8,006 homes in July 2013 compared with the same month last year, while our median home price soared by 40 percent to $610,000 in July, up from $436,000 the prior year, according to Emeryville-based ZipRealty.

At the same time, nationally, inventory levels grew by an average of 12 percent and median home prices beefed up by 15.8 percent — a lot more moderate than our 40 percent hike.

Van Davis, ZipRealty’s president of brokerage operations, called the growth in the U.S. real estate market, “one of moderation with underlying strength.”

“The increase in listings coupled with moderating price growth and sales volumes provide significant evidence that the real estate market is beginning to become more balanced,” Davis said.

More inventory on the market keeps prices from ballooning, but clearly that isn’t happening in the Bay Area.

In fact, our total inventory of available homes dropped by 21 percent to 8,275 in July 2013, compared with 10,466 in July 2012.

Places where new listings are climbing at impressive rates include Denver with 34 percent growth, Portland, Ore. with 24 percent, Orange County with 22 percent and Seattle and San Diego both with 21 percent.

“Several metros on the West Coast, which have had the greatest supply imbalances, are now seeing the biggest increases in listings,” Davis said. Did you notice San Francisco is a glaring omission on that list?

Blanca Torres covers East Bay real estate for the San Francisco Business Times.

Article source: http://www.bizjournals.com/sanfrancisco/blog/real-estate/2013/08/housing-market-stabilizing-everywhere.html