GeographicFarm launched GeoFarm Digital Enterprise, which offers GeographicFarm’s ad-optimization services to large-scale real estate operations. “We know that localized messaging and multivariate testing are the key to crafting Facebook ads that get results, but it’s always been a logistical nightmare for large-scale real estate operations to create and test limitless numbers of customized, hyper-local ads for hundreds or even thousands of agents in multiple locations in both the U.S. and Canada,” says Jeff Campbell, GeographicFarm CEO, in a statement. “We have the expertise and the technology to optimize geo-targeted Facebook campaigns for even the largest enterprise operations.”
United Real Estate Group has inked a deal with international real estate website Juwai.com to market listings from its network. “First and foremost this will be good for the homeowners who rely on us to help sell their real estate,” said Dan Duffy, CEO of United Real Estate, in a statement. “Chinese buyers are so much more important in most of our markets today than they were just a few years ago. We expect their role to be even greater again by 2020.”
Homespotter and SentriLock announced a new partnership that offers Homespotter listing details via a home’s lockbox. “Agents will no longer need to fumble between multiple applications when first entering a home,” Aaron Kardell, CEO of HomeSpotter, said in a statement. “HomeSpotter is there right when they need it, ready with quick access to the agent only listing details.”
Imprev announced a re-architecture of its Listing Automation product’s services, which the company says will allow brokerages working with listing syndicators to add advanced automation. “Until now, marketing automation services for marketing property listings have been largely limited to only the biggest brands in real estate,” said Bill Yaman, president and chief revenue officer of Imprev, in a statement. “By integrating with listing syndicators, more brokerages than ever can get immediate access to Listing Automation services to drive their expansion, deliver brand image consistency, and attract successful agents.”
The countries of Norway and Saint Vincent and the Grenadines have joined the Re/Max network with an acquisition of Re/Max Norway franchise rights and establishing rights in Saint Vincent and the Grenadines.
HomeSmart International announced that it has added 23 franchises year-to-date, including expanding into two new states. The newest HomeSmart franchises include locations in Arizona (Casa Grande, Chandler, Chino Valley, Show Low), California (Glendale, Rancho Bernardo, Salinas, San Bernadino, San Francisco), Florida (Orlando), Illinois (Chicago, Naperville), Indiana (Carmel, Speedway) and Nevada (Las Vegas). “Our growth is indicative of trends in the industry,” said Matt Widdows, founder and chief executive officer, in a statement. “Brokers are tired of the same old model where they’re either overpaying for lackluster services or are left out on their own to come up with solutions and technologies. That’s where HomeSmart is different and people are taking notice.”
Stirling Peak Properties in Aspen, Colorado, has joined Douglas Elliman Real Estate. “With the addition of Stirling Peak Properties, Douglas Elliman will be gaining a great book of business along with deep connections to the community, through which we can better represent the entire Aspen market. Not only that, but we will be joined by a team well-respected for their high level of integrity, professionalism and experience,” said Ed Foran, managing broker of Douglas Elliman’s Aspen market, in a statement.
JLL announced that it’s a founding industry partner of the Massachusetts Institute of Technology (MIT) Center for Real Estate’s new Real Estate Innovation Lab. “This synergistic partnership brings together two leading real estate organizations that share a passion for innovation,” said Ben Breslau, JLL’s managing director of research, in a statement. “We look forward to engaging with the brilliant minds at MIT to support future research and collaborate to create a better future.”
Compass opened a Cobble Hill office in Brooklyn. “With our new presence in Cobble Hill, Compass will further support the needs of our growing Brooklyn agent family and expand services for our clients,” said Patrick Brennan, sales manager of Compass’ Cobble Hill, Williamsburg, and Park Slope locations.
Re/Max LLC agreed to purchase the master franchise for the state of New Jersey from Re/Max of New Jersey, Inc. “I’m grateful for Joe [Ventresca] and Jeff [Snyder]’s contributions in building the brand and making RE/MAX the preeminent real estate franchise in New Jersey,” said Dave Liniger, CEO, chairman of the board and co-founder of Re/Max, LLC, in a statement. “We’re excited to continue growing these offices with our broker/owners by recruiting the most experienced agents in the business, making Re/Max the no. 1 choice for buyers and sellers in the state.”
Realtor.com announced the addition of U.S. listings to realtor.com/international. “The expansion of realtor.com/international reflects the increasing demand for global property information and experiences across geographic boundaries, while helping make the process simpler, easier and more personalized for consumers and professionals alike,” said Eleonore Rojas, vice president, NAR partnerships and international at realtor.com. “We are constantly working to enhance our solutions to help connect people wherever they are with properties and with the professionals to help them through their home journey.”